"Wanli Walking Single Riding" and "Miao Mo China Heart" was selected as "2021 Radio and Television Innovation and Excellent Program"

Recently, with the organization and review by the State Administration of Radio and Television, 37 TV shows were identified as "2021 Radio and Television Innovation and Excellent Program". Among them, the "Wanli Walk Riding -China in the Heritage in Zhejiang Radio and Television Group Zhejiang Satellite TV was launched by Zhejiang Radio and Television Group Zhejiang Satellite TV. "And" Miao Mo China Heart "was successfully selected.

"Miao Mo China Heart" is the first national calligraphy, beauty, and interaction TV literary program. It reflects the five colors of Chinese culture through television art and tap the style and spirit of literati and Mo Ke. After the show was broadcast, it has received reports from more than 20 mainstream media including Xinhuanet, the People's Daily, and Guangming Daily, and praised the program "Exploring the Chinese culture behind the pen and ink, and set off a style of pens." At the same time, many cultural masters such as Chen Hongwu, member of the National Committee of the Chinese People's Political Consultative Conference and the consultant of the Chinese Calligraphers Association, also actively evaluated the effectiveness of the program to spread calligraphy culture; professors and bloggers of the School of Journalism and Communication of Peking University also specifically regarded programs as examples of cultural heritage, joined teaching cases middle.

The program also attracted attention in the field of new media. The topic#In the Internet era, is it necessary to learn wool pen? The reading volume is as high as 560 million, and the short video playback volume is 180 million, and the top ten of Douban's domestic word -of -mouth variety show in 2021. At the same time, the show also continuously shortened the distance between the audience and the art of calligraphy through online and offline activities, and further spread the excellent traditional Chinese culture.

As China's first World Heritage Secret Interactive Documentary Program, the second season of "Wanli Walking Riding -China in the Heritage" (hereinafter referred to as "Wanli Walking Mode 2") passed the Shan Xiangxiang, Zhou Yun, Xiao Yang, Niu Junfeng The "Wanli Youth Team" walks and punch the 12th World Heritage Land in China, focusing on the unique theme of "China World Heritage", and by the innovative method of fixing the narrative logic of the World Heritage itself, lead the audience to an immersive experience and experience the China University. History, humanities and natural charm on the ground.

"Wanli Walking Single 2" focuses on highlighting the mainstream value, writing the era of the times, and inheriting cultural root. Since the broadcast of the program, it has obtained deep reports of authoritative media and central mainstream media and news clients. At the same time, the program also walked out of the overseas and received media reports from 23 countries and regions including Reuters, Agence France -Presse, and PR Newsns' News Agency. The lively content also allows the topic of "Wanli Walking Single 2" to continuously gain the topic of breaking the circle. #Wait.

Whether it is "Miao Mo China Heart" and "Wanli Walking Millet 2", it reflects Zhejiang Satellite TV's precise insight into the aesthetic of the public, the innovative development of traditional culture, and the unremitting efforts of the mainstream value to achieve creative transformation. Next, Zhejiang Satellite TV will continue to be new in the form of television art and the spread of television content, telling the beautiful stories of contemporary China, and feel more beautiful Chinese traditional culture.

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