13 departments including the Ministry of Commerce issued a document to promote green smart home appliance consumption stock markets to usher in new opportunities

On July 29, the official website of the Ministry of Commerce issued a statement to promote 9 measures to promote the consumption of green smart products for the consumption of green smart products to promote green smart home appliances to the countryside and carry out the national smart home appliances.

From the perspective of the industry, compared with the home appliances that the first round of popular products, the above -mentioned "notification" involves various aspects such as infrastructure construction, home appliance after sales, and recycling. The development trend of intelligent consumer market and energy saving.

The home appliance industry analysts pointed out to the reporter of "Daily Economic News" that compared with buying new products, this round of green smart home appliances may be even greater. In addition, in the industry, in addition to policy encouragement, supporting measures, such as consumer subsidies, clarifying green intelligent product standards, etc., mobilize consumption willingness.

Support infrastructure construction to encourage the development of old products

On July 29, the official website of the Ministry of Commerce issued the "Notice of 13 departments including the Ministry of Commerce and other departments on promoting several measures to promote green smart home appliances consumption" (hereinafter referred to as the "Notice"). Go to the countryside, encourage basic decoration and delivery, home appliance leasing, and strengthen the recovery and utilization of waste appliances.

It has been more than ten years since the first round of home appliances. What is the difference between this time?

Zhang Yanbin, a well -known home appliance industry who has worked for more than 30 years, pointed out in a telephone interview on July 29 that the home appliances more than ten years ago were mainly to popularize home appliances. It contains the life cycle of the entire home appliance consumption, which has formed a closed loop of the industry, which is more complete than before.

Behind the evolution of the two home appliances to the countryside is a changing market environment.

Senior observer of the home appliance industry, Liu Buchen, told the "Daily Economic News" reporter in a telephone interview on July 29 that the share of Chinese home appliances in the rural market was very low. After more than ten years of development, the saturation of home appliances in the rural market today has improved. A lot of it. With the increase in the proportion of rural population to migrant workers, the market space is different from the previous round of "home appliances to the countryside". Therefore, from the perspective of sales, the expectations of the home appliances may not be as good as the previous round. Compared with the purchase of new products, it will be greater in the old space.

"Daily Economic News" reporter noticed that the "Notice" also mentioned the strengthening of infrastructure support, in -depth promotion of the 5G application "sailing" action plan, and implementing rural power grid consolidation and improvement projects.

In this regard, Zhang Yanbin analyzed that one of the key factors that restrict the consumption of rural smart home appliances are local infrastructure construction. "Many smart home appliances have requirements for infrastructure construction, such as at least 4G networks."

In addition, there are many middle -aged and elderly people in rural areas. This part of the consumer group has certain obstacles to the use of smart products, and it is even more necessary to operate products with simple and high safety performance.

"For manufacturers, the technology content of production of such products is actually reduced. Why is the market unwilling to produce in the past because the added value is not high and the price is low. To mobilize the enthusiasm of manufacturers to produce such products, it may still depend on the enthusiasm of production of such products. Government subsidies, centralized procurement and other forms, focusing on meeting some specific needs, such as nursing homes, "Zhang Yanbin said.

For the above situation, the "Notice" also gives corresponding measures. For example, localities can make good use of relevant funds such as the county's commercial construction actions, and encourage home appliance production and circulation enterprises to develop green smart home appliances that adapt to the characteristics of rural markets and the consumer needs of the elderly.

Green intelligence is "focusing on the circle", in addition to policy encouragement, you need to combine fisting

It is worth mentioning that in the nine measures, two characteristics of green and intelligent are proposed many times. For example, the "Notice" clearly states that it is necessary to comprehensively promote the consumption of green smart home appliances such as smart refrigerator washing machine air conditioners, ultra -high -definition TVs, mobile phones, and smart security, smart security, smart office, and smart health care; ; Optimize the supply of green smart home appliances.

The new characteristics are proposed to correspond to more changes in the current home appliance market. "More than ten years ago, most of them were functional ... but currently the mainstream home appliance manufacturers have basically realized green and energy -saving, and they also have intelligent functions. Not big. "Liu Bu Chen said.

In Liu Buchen's view, after 30 years of high -speed development, the Chinese home appliance market has entered the era of the stock market, and manufacturers urgently need national policies or fund support.

In addition, many people in the industry have also proposed that China's home appliances have a very high degree of marketization. To mobilize consumption enthusiasm, not only requires policy encouragement, but also requires the division of intelligence and green home appliances to promote product renewal.

"In fact, the promotion and promotion of green home appliances and smart home appliances, manufacturers have been doing it, to stimulate consumption, consumer vouchers, buying a product to give a certain amount of subsidies, replace the old for new benefits, etc., it is a better form of stimulus. Fund support, starting with two aspects: corporate subsidy and consumer subsidy. "Liu Buchen said.

Daily Economic News

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