From the horse circles to the shrinking front, Founder Securities cut off the Hebei Branch

21st Century Business Herald Reporter Lei Chen intern Li Yuchen Beijing reported

The once -expanding broker ushered in the moment of the contraction front.

On the evening of July 28, Founder Securities (601901.SH) announced that in order to optimize the layout of the company's branches, the company decided to revoke Founder Securities Co., Ltd. Hebei Branch (hereinafter referred to as "Hebei Branch") Essence

The announcement showed that on July 27, the company received the "Registration Notice" issued by the Shijiazhuang Administrative Examination and Approval Bureau, which was allowed to cancel the registration by Hebei Branch. At present, Hebei Branch has properly handled customer assets, settle securities business, and terminates business activities.

Although the detailed reasons for the withdrawal of branches have not been disclosed, Founder Securities said that the cancellation of Hebei Branch will not adversely affect the company's overall business development and profitability, nor does it harm the interests of the company and all shareholders.

A broker in Beijing told reporters that "optimizing redundant and low -efficiency branches are normal, but securities companies still need to build connections with customers through business departments in various places."

It is worth noting that in March of this year, Jiang Zhijun, vice president of Founder Securities, once bluntly said that it will continue to optimize some inefficient outlets.

Horse horses and horses launching Jiangshan

The 21st Century Economic Herald reporter noticed that Founder Securities has continuously extended its business tentacles to all parts of the country through branches in recent years. In 2015, Founder Securities began to expand rapidly, adding 92 business departments from the previous year.

By 2017, as the wave of financial digitalization swept across, the online account opening model of the securities firms began to squeeze offline business, and many brokerage business departments declined. The changes in customer demand and business structure have continued to decrease the overall income of brokerage brokerage business.

However, under the troops of the Ministry of Sales Department, Founder Securities once expanded against the trend.

Dongcai Choice data shows that from 2018 to 2021, the number of Founder Securities Business Department was 231, 308, 347, and 361. Although the annual growth rate slowed down, the overall growth rate was still higher than the industry average.

In response to this expansion strategy, the company stated in the 2019 annual report: "The spread of the business department and branches has laid a solid foundation for the company's business model centered on customer -centric. The perfect branch layout will play a greater role in the development of the overall business. "

As of the end of 2021, the total number of branches of Founder Securities ranked second in the industry, with a total number of customers exceeding 13.3 million. The company has the number of employees qualifications to reach 2483, ranking eighth in the industry. In 2021, there were about 1.32 million new customers, and 82%of the new scale of asset management business came from branches for sale.

Furthermore, Founder Securities has a total of 361 securities business departments, including 36 futures business departments, 26 regional branches, 1 asset management branch, and 6 domestic and foreign holding subsidiaries.

Turning occurs this year.

On July 1, Founder Securities notified investors: In order to optimize the layout of business outlets, Founder Securities decided to revoke the Hebei Branch, and the operating venue of Hebei Branch will be closed and stopped business. In order to ensure that investors' rights and interests, securities transactions, and capital transfer are carried out normally.

In terms of goodness, after the market closed on July 8, the customers of the Hebei Branch would move to Shijiazhuang to talk about Guxi Street Securities Sales Department. After the translation is completed, investors will directly transform to customers who transfer to the business department. Fund accounts, transaction passwords, capital passwords, original trading methods, transaction software and all services that have been enjoyed are unchanged.

On July 27, the company received the "Registration Notice" issued by the Shijiazhuang City Administrative Examination and Approval Bureau, which was allowed to cancel the registration to the Hebei Branch.

Contraction front adjustment layout

To understand the above transformation, you need to look at the company's operating conditions.

In 2021, Founder Securities reached a new high in terms of revenue and net profit.

Annual report data shows that the company achieved revenue of 8.621 billion yuan in 2021, an increase of 14.31%year -on -year; net profit of home mother was 1.822 billion yuan, a year -on -year increase of 66.19%. As of the end of 2021, the total assets of Founder Securities were 152.437 billion yuan, ranking 18th among 106 securities companies.

In terms of business, wealth management is the "basic" of Founder Securities.

In 2021, the company's wealth management revenue was 6.844 billion yuan, and the revenue accounted for nearly 80%; the investment trading business revenue was 1.304 billion yuan, accounting for 15.13%. The growth rates of the two businesses were 15.39%and 76.71%, respectively, and operating profit reached 4.177 billion yuan and 1.19 billion yuan, respectively.

However, the company's performance in 2021 failed to continue until this year. Entering 2022, Founder Securities' performance increased into trouble.

In the first quarter of this year, Founder Securities realized operating income of 1.668 billion yuan, a year-on-year decrease of 18.6%; net profit attributable to shareholders of listed companies was 477 million yuan, a year-on-year decrease of 46.31%; the net cash flow generated by operating activities was -1153 million yuan.

Regarding the decline in the first quarter of performance, the company said that it was mainly affected by the market, and the revenue of wealth management business, investment and trading business decreased.

Before and after the weak growth of related businesses, investors questioned the voice of the operating efficiency of the company's outlets.

In March of this year, Jiang Zhijun, vice president of Founder Securities, publicly stated that there are some inefficient outlets in the company, "considering regional, market growth, economic growth, or limited population growth, we will continue to optimize these outlets." The huge is huge Obviously, the outlets require huge personnel costs. The reporter found that employees' salary is a lot of expenses in Founder Securities in recent years.

At the end of 2021, the company's salary should be 1.862 billion yuan, an increase of 10.66%over 1.683 billion yuan in the same period last year. In 2021, the company's cash paid to employees and employees was 3.642 billion yuan, an increase of 642 million yuan over 3.1 billion yuan in the same period last year.

In other words, in 2021, the total annual salary and benefits of Founder Securities were about 3.821 billion yuan, an increase of 10.59%over 3.455 billion yuan in the same period last year.

In the first quarter of this year, the company's salary of employees was 1.851 billion yuan, and the cash paid to employees and employees was 855 million yuan, an increase of about 38 million yuan from 817 million yuan in the same period in 2021.

Against the performance of performance, the increase in employee salary seems to be a "heart disease" of Founder.

In addition to performance, the problem of shareholders who have troubled Founder Securities have not been resolved.

On June 24, Founder Securities announced that receiving the controlling shareholder Fang Zheng Group in writing, affected by various factors such as the epidemic, the reorganization plan of the Founder Group cannot be implemented within the original period. The execution period of the reorganization plan was approved to be approved to extend the reorganization plan on December 28.

If the reorganization plan is completed, Ping An Life will become the controlling shareholder of Xinfangzheng Group with a shareholding ratio of about 66.5%. China Ping An, as the controlling shareholder of Ping An Life, intends to indirectly controlled Fangzheng Securities. In addition, Zhuhai Huafa holds 28.503%of the shares, and the shareholding platform formed by creditors holds 4.99%.

Under the internal and external problems, the contraction front has become a new choice for Founder Securities.

The above -mentioned brokers told reporters that with the continuous changes in the market environment, brokers often optimize outlet layout in order to achieve task transformation to improve efficiency.

Founder Securities mentioned in the annual report that the company's business will continue to upgrade in the future, and the wealth management business will move towards the asset allocation of wealth management stage. The investment trading business continues to expand its leading advantages on a large scale. Financial service model molding.

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