"Tao Ticket Starlight Dot" Public Welfare Screening Plan and "Mozart in Outer Space" approached rural children

From July 27th to 29th, the family fantasy comedy movie "Mozart in the Outer Space" came to the Ningbo Rural Organization Public Welfare Screening, looking up at the starry sky with the children to find a dream. It is reported that this is the first movie in China to organize public welfare screening in rural areas in the first month of its domestic release.

The film is a fantasy comedy directed by Chen Sicheng, starring Huang Bo and Rong Zishan, and Fan Wei, Yao Chen, Jia Bing and other powerful actors. The film tells that Ren Dawang (Huang Bo) wants to train his son Ren Xiaotian (Rong Zishan) into a piano performer. For this reason, the father and son continue to quarrel. One day, the mysterious alien Mozart appeared in an accident to help this father and son Open a new mode of getting along. As of now, "Mozart in Outer Space" has been released for 15 days, and the box office has exceeded 200 million. The score of 9.0 tickets is 9.0. Experts evaluate it. This is a rare film for children in the Chinese market. It is a real "summer gift".

At the screening scene, many children were watching the movie with their parents for the first time. Everyone sat together on the open outdoor, looked up at the starry sky on their heads, admired the story of growth and dreams on the big screen, from time to time, a hearty laughter came from time to time. Essence A sense of parental sense, "This is a very meaningful public welfare movie activity, which not only enhances parent -child feelings, but also gives parents a parent -child education class. Through movies, let our parents realize that their parents should be selflessly selfless. Supporting and encouraging, helping children find the best way to achieve children. "

The film "Mozart of the Outer Space" was sponsored by Beijing Yitong Legendary Film and Television Culture Co., Ltd., Wanda Film and Television Media Co., Ltd., Alibaba Film (Beijing) Co., Ltd., and co -organized by Wuzhou Film Distribution Co., Ltd. This public welfare screening activity is also the first public welfare project of Ali Films' "Tao Ticket Starlight Dot" public welfare screening plan. In the future, the public welfare plan will further focus on rural children's public welfare film screening services. Good movies walk into the countryside, go to rural children, enrich children's amateur life, accompany rural children to learn happily, and grow up healthy.

As the exclusive support unit of this public welfare screening activity, the film management center of the Central Propaganda Department is the core operating unit of the release of public welfare movies. Rural revitalization. Zhang Hong, director of the center, said that the film management center of the movie has always adhered to the people -centered service concept, and is committed to providing public welfare screening for the most and most grass -roots audiences, so that everyone can watch movies and optimize movies. This time "Mozart in Outer Space" public welfare screening activity opened a good start for rural children's film public welfare, innovatively met the needs of rural children's "optimistic movies" and enhanced the sense of gain and happiness of rural children. It is worthwhile. Try and promotion in the industry.

It is reported that in the past two years, Ali Films has participated in the production and issued a number of outstanding film works such as "Changjin Lake" and "My Father and My Father". At the same time, Ali Films also launched the "Cabinaries" project with all parties to help about 20,000 blind disabled people enter the world of light and shadow to achieve obstacle -free viewing.

Li Jie, vice chairman of the Alibaba Entertainment ESG Working Committee, said that Ali Pictures is committed to promoting the popularity of public welfare and public participation through the market. The rural market is an important market for the development of Chinese films and needs to get widespread attention and support. "In the future, we will continue to cooperate with industry partners to continue to transport high -quality films to rural areas, conveying the social positive energy of" Xiaozhen Daizheng ", so that more rural children can feel the charm of good movies, allowing film aesthetics to flow to fields and villages , Leading teenagers to thrive. "

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