New Consumption Observation ｜ Chengdu high -temperature weather is "sunscreen economy", sales of related products have increased sharply

Cover reporter Wu Yujia

Since July, Chengdu has opened a high -temperature mode of summer heat. On July 28, Chengdu again issued a high -temperature orange warning signal. In order to cope with the burning sun, citizens who went out have transformed into a "masked hero", and wrapped themselves tightly with sunscreen, sun hat, mask, and sunglasses, and did not give the ultraviolet rays a little bit.

Cover reporters visited some of the shopping malls in Chengdu and found that consumers' demand for sunscreen supplies is strong.

"Soft sun protection" and "hard sunscreen" are nap to be matched

Sales of sunscreen products surge

"The sun is so strong, and the light sunscreen is not enough." On July 28, Chengdu's temperature soared to 35 degrees. In the Chengdu Yinshi Guangfang Banana specialty store, a young lady was buying sunscreen products. The hot sun is simply a whitening natural enemy. The most terrible thing is not to turn black, but to be exposed to irreversible spots and wrinkles by ultraviolet rays. "I want to buy parasols, sunscreens, sunglasses, a lot of styles under the banana, the design trend, and just launched a discount activity, so I plan to match the sunscreen equipment." Miss Sister said.

The reporter learned in the store that Chengdu has continued to have high temperatures in the near future. Consumers who come to choose sunscreen supplies are endless. When there are many people, the clerks are even too busy. In the past few months, the overall sales of sunscreen products have increased, and umbrellas, hats, and sleeves have been exploded. Many people planted shell sunscreen hats in the small red book and specially came to find the same model. Sun protection jackets have grown the fastest, especially the main campaign ice touch, thin ice, light and breathable, and wide caps to prevent face black. Consumers buy themselves and buy them.

In addition to professional sunscreen brands such as banana, many outdoor sports brands have also launched sunscreen equipment. At the Decathlon Tianfu and Yueguang Field Store, various sunscreens have become hot -selling products. Decathlon staff said, "Summer is a good season to play with water. In the near future, consumers who buy sunscreen swimwear and surfing clothes have increased significantly." From the perspective of outdoor sportsman Xiao Zhang, the wearing experience of sunscreen clothes is the most important. "Is the body feel cool? Comfortable. Xiao Zhang's girlfriend said that in addition to the sunscreen function, she also focused on the value of sunscreen clothes, and she could be concave -shaped.

In a comprehensive shopping malls such as the Haruki Road Store in Chengdu, the sunscreen supplies have also stabilized the C position and were placed in a very conspicuous position for consumers to choose. According to the salesperson, in addition to chemical sunscreen supplies such as sunscreen and sunscreen spray, physical sunscreen supplies are also particularly sold in the near future. Plasizables, sun hats, sunscreen masks, and sunscreens are the best. A consumer who is trying to penetrate the sunscreen told reporters, "Wear two clothes and two, can sunscreen outdoors, and you can keep warm in the air -conditioned room."

The sun protection market continues to grow

Insight new needs, seize market opportunities

Related data also confirms the hotness of the "sunscreen economy" from the side. In 2021, the scale of Tmall's hard sunscreen market was about 27 billion yuan, an increase of nearly 500%over 2020. The "Taobao Live Sunscreen Report in 2022" shows that from January to April 2022, the transaction growth rate of sunscreen supplies in the live broadcast room reached 40%, of which the increase in sunlight coats increased by 157.11%. Burning Consultation predicted that from 2021 to 2026, the sunscreen clothing market is expected to increase with a compound annual growth rate of 9.4%. By 2026, the market size will reach 95.8 billion yuan.

With the increase in consumer sun protection awareness and increased consumption demand, "soft sun protection" and "hard sun protection" are grasped into a must -have for summer, further expanding the sunscreen consumer market. In addition, from "spring and summer sunscreen" to "four seasons sunscreen", from "sunny sun sunscreen" to "all -weather ultraviolet sunscreen", consumers have improved the consumption frequency and types of consumption in sunscreen.

Sun protection is not only a consumer for summer compulsory courses, but the brand side has also studied their own business. With the diversification of consumer demand for sun protection, the form of sun protection products is increasing. Many brands choose to cut in from the market segment and try to divide a piece of cake. For example, outdoor sports such as camping and flying disks this year, some sunscreen brands have heard the wind, and they are upgraded and upgraded to related products around emerging needs.

Industry insiders said that as the sun protection market continues to grow, the number of related product categories continues to increase, and the sunscreen brand must return to consumers from the fierce competition industry, increase the efforts of scientific and technological research and development, insight and new needs, and dig out, digging New scenes, create new functions, and seize the opportunity of market development.

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