IP characters "Live" into the mobile phone and explore the new future connecting the new future

OPPO opens a new entrance for the future.

You may not have thought that "Naruto", which has been serialized for 15 years, has been completed for 7 years. The first Pikachu in Pokémon has been born for 26 years. Doraemon, who is all young and young, is also 51 years old.

Time is fast, but even many years have passed, those who drilled into the quilt in the quilt to watch the Naruto comics, and were laughed by Doraemon in front of the TV. These classic anime is always the deepest clip in our childhood memories.

The vitality of these IP characters did not disappear because of the passage of time, but from the post -80s "circle" to the post -00s. The endless characters, always attracting groups of fans with unique charm.

In addition to restarting the continuation and big movies that can evoke our collective memory, if Kakashi "lives" into the mobile phone to interact with us, I believe that countless fire fans will call "Grandpa Qing".

OPPO and Flying Leopard Mutual Entertainment's in -depth customized system -level interactive virtual companion application interactive desktop app is such a application that satisfies the fantasy of true love fans. As the first official genuine interactive virtual companion application, it has a variety of interaction and development functions, allowing opening the phone to interact with your favorite character.

Let the IP character live in the mobile phone

Open the interactive desktop, the IP character that used to "far away" in the past can "drill" into your mobile phone in one second.

On OPPO mobile phones, users can let their favorite IP characters enter the phone through the one -click check -in function of the interactive desktop. For example, the fans of "Kung Fu Panda" can allow Abao, which can be stunned. After setting, Abao will appear on the user's mobile phone lock screen and desktop.

At the same time, the customized IP role is also fixed on the mobile desktop in the form of the Q version of the desktop pendant. This cute image can not only perform users, but also to clear the functions of mobile phone memory. In addition, when the phone receives the call or the charging operation, the mobile phone UI will also appear the custom image and action of Abao.

Abao exquisite animation

Open the character library of the interactive desktop, you can also see the classic character Zhao Linger in the game "The Legend of the Fairy Sword", the soul character "Little Brother" Zhang Qiling in the novel "Tomb Raider", Bai Yuekui, the protagonist in the Chinese Internet animation "Ling Cage", etc. Wait for IP.

In dialogue with OPPO, 36 氪 learned that the performance and interaction effect of each character in the interactive desktop are tailor -made for the character. During the real sense of use, the exquisiteness of interactive animation is highly realized, and strives to maximize the "soul" of IP characters to the greatest extent.

Tailor -made movement

It is reported that since the launch, the IP characters in the interactive desktop have reached 10 million times with users, and the background user feedback has reached tens of thousands, and all feedback of users who urge the update role account for 40%. The new character includes the role of Yun Yun in "Breaking the Sky", Tu Shan Su Su in "Fox Demon Little Madrid", and game characters such as "Original God" and "Glory of the King". At the same time, users also want to gather together Other characters in the IP are now available, such as Naruto Naruto, Sasuke, etc.

IP character new contact

In an era of "everything can be IP", the interactive desktop app is more like a projection of industry trends.

According to the information of the "2022 Mobile Statistics Report", the global mobile device usage in 2021 is 38 trillion hours. Chinese users use an average of 3.3 hours of mobile phones per day. Putting IP characters into the mobile phone desktop user high -frequency contact scene can help help help help help help help help help with help IP characters establish longer and closer connections with users.

It is understood that the number of monthly active users of OPPO has exceeded 500 million, and the user base plate is still rising steadily. OPPO has also settled in the long -term service users, and has also precipitated media scenes with rich content and diverse forms, such as lock screens and OPPO themes. Based on different media scenarios, OPPO can help IP characters to achieve customized users.

The author is anime enthusiast. When experiencing, I found that the system lock screen page pushed me Bai Yuekui. Through the lock screen interface, he could also jump to understand the story.

The system recommended Bai Yuekui for the author

The combination of this popular IP character with the mobile phone system makes the image that originally existed in the "two -dimensional" visible and touched, and also gives mobile devices more emotional and cultural value.

Behind these innovative models is OPPO's new attempts to enter more convenient and wider application scenarios as a new digital asset content, entering more convenient and wider application scenarios, and the needs of connecting with ordinary Internet users.

Virtual interaction full scene imagination

After realizing the perception through the new contact, how to deepen the two -way connection between IP characters and users? Interaction is the key to solving problems.

In the sci -fi love film "Her" directed by Specker Jones, the actor who just ended a long -distance running long -distance running was fortunate to be accompanied by the OS1 of the artificial intelligence system OS1. The system is transformed into a girl named "Samantha". She is humorous and understandable. She can take the initiative to provide opinions and help to the male lead, so that his heart can be comforted.

In the movie "Her", the male lead wears a headset to talk to "Samantha"

This film is the ultimate romantic imagination of human beings for virtual IP characters, but it is not difficult to see from it that the virtual companionship that users expect in the future are intelligent, proactive, and can break the restrictions of the device and cover all the scenes of user life. It is reported that in the future, OPPO will fully mobilize system -level capabilities and continuously empower IP characters to meet users' needs for IP characters in different scenarios. The first is AI blessing. By opening up the algorithm capabilities of the bottom layer of the OPPO system, the ability to give IP characters with intention perception and scene judgment can be imagined that the IP characters of the interactive desktop in the future can actively prompt the user based on the intentions of different users and the changes in the location.

On rainy days, the Naruto character Kakashi on the desktop will prompt users to rain today. Remember to bring an umbrella. When the external environment is raining, the user's desktop wallpaper will also switch to the rain. Essence

The second is to break the "dimension wall" and surpass the restrictions of space and equipment. If IP characters only appear in mobile phones, then the companionship and service that users experience must be interrupted. Real companionship and connection need to break the restrictions of the device and run through the user's life scene.

It is reported that in the future, OPPO will be upgraded based on its own system platform, so that IP characters will stay in larger ecological terminal devices such as watches, television and vehicles, and allow users to enjoy the companionship of IP characters at home, entertainment, and travel. Essence

Of course, based on the differences between the forms of each terminal device, the companionship and services of IP will also make corresponding adaptation. For example, in the mobile terminal, IP characters will remind users of the weather in the form of text dialogue and background changes. On the bracelet or watch, IP characters will interact with users in a pure voice dialogue.

The last is to open up IP characters and in -system applications to provide IP characters with intimate services for users. It's just that simple interaction is not enough to make the IP characters more three -dimensional and plump. The companionship that IP characters bring to users should be intimate and wise. Heart service. It is reported that OPPO will open up IP characters and system applications in the future, extract the services in the application, and provide users with IP characters in the appropriate scenario.

In the future, we may be able to find the companion like "Her" from the IP character. For example, my Kakashi can remind me that Naruto has been updated again. I can let Kakashi take me to watch the video app through voice interaction; or when I forget time, Naruto will prompt me to remind me at noon to remind me that I should be time Order a favorite beef rice for myself, and I only need to confirm to reach the order interface.

Connection to emotional evolution

The biggest difference between IP characters and other digital assets is that different characters have unique worldview, character scenes, role backgrounds and story lines, and also have an anthropomorphic personality. This also means that the IP will not be able to achieve long -term, high -frequency, and immersive connection to the personality of the character. And the emotional interaction can be able to plump the soul of the IP character.

By continuously resonating with the user, the viscosity between users and IP characters will be greatly improved, and the vitality of IP characters will be further burst. In the end, IP characters can cause users to generate more spiritual resonance and spiritual attachment, and establish themselves in character identity.

In the dialogue with the OPPO team, the author learned that when OPPO hopes that IP characters are connected to users, it is not just a simple interaction of animation or images, but to realize the personality, preferences and behavioral characteristics of IP characters. Only by connecting can bring more surprises and happiness to users.

At present, in the role of the interactive desktop, users have been able to develop emotional connections with IP characters through dialogue and character growth with the character, cultivate the emotions with the character. The author found the latest IP role -A Hyun and Little Bell found. At the beginning, there were only small bells who stayed on the desktop.

Develop the character-Ah and Little Bells

However, under the "development model", by constantly talking to the little bell in the character's home, accompany her to grow, she can unlock the little bell, Ayi, who will appear on the author's desktop together. Experience the plot in interaction, witness the growth of characters, and deepen the deepening of each other is undoubtedly a very surprising and wonderful experience.

It is understood that in the future, OPPO will also give IP characters' sound, intelligent perception, scene judgment and other abilities through the ability to mobilize the system. Each small bell owner can achieve customized interaction and companionship with the small bell.

OPPO opens the entrance, the protagonist returns to the user

Each love for IP characters has projected the user's self -emotion. IP characters are checked in the mobile phone desktop. In addition to meeting the user's emotional companionship, it also largely meets the user's self -expression.

In the era of the web2.0, the creation and character story update of IP characters are implemented by IP creators, and users can only continue to find and wait. In the future, decentralized Web3.0 will become the main form of the network. The maturity of blockchain and NFT technologies will make users more conveniently create and obtain exclusive digital assets in the digital world.

When creating more convenient, the protagonist returned from the IP role to the user itself. Each user can create a virtual person in the digital world, and OPPO opens the entrance, allowing users to constantly precipitate and enrich the virtual me in the digital world, and represent reality that I am integrated into a wider digital virtual world. In the future, the hand -made or own paintings that users buy in the real world can be carved into the digital world through the scanning of the mobile phone camera to become a virtual my asset. NFT technology will make it unique in the digital world. ; Of course, users can also buy the exquisite outfit of the OPPO platform to enrich my virtual decoration, image and homeland. With the maturity of 3D printing technology, the decorations purchased by the user can also be copied to reality by one to one.

The margins of virtual and reality will be further broken, while the user's self is more complete and unified.

The entrance platform opened through OPPO can easily and quickly log in to other platforms and scenarios to easily and quickly log in to other platforms and scenarios. The self of each scene is complete and unified. The virtuality of users will become an ID to the virtual world on the OPPO platform, helping users to complete the social network with other virtual persons on different scenarios and platforms.

It is happening in the future, and the relationship between man and technology is also worth investing in more thinking and exploring. Prior to the opening of web3.0, OPPO used the connection of IP characters to the user to explore the connection between the future "virtual human person that represents the user's self" and the virtual world. This is a romantic practice about science and technology. The claim of being a person.

- END -