Entry prefabricated vegetable new track, Sichuan, there is a lot of admission to Sichuan

Sichuan Jinglian reporter Zhang Shiruo internship reporter Lan Shuang

In July, the Sichuan Provincial Cuisine Industry Alliance, which brought together many leading enterprises, held the first alliance communication meeting. At the meeting, the competent authorities responsible for the development of the prefabricated vegetable industry, with high -gold food, Wangjiadu food, Chuanwa food food, etc., gathered together to talk about the development direction of the Sichuan prefabricated vegetable industry.

Prefabricated dishes are not fresh words for consumers. In recent years, this product that has been increasing in the catering industry has entered the retail market, and has gradually become a choice of consumer high -frequency repurchase.

What is prefabricated dish? Che Zhenming, a professor at the School of Food and Biological Engineering of Xihua University, explained that the current prefabricated dishes are not uniformly defined in conceptual, but the definition of prefabricated dishes in the industry roughly refers to the allocation of various ingredients with auxiliary materials, processing and production as finished or semi -finished products. Simple and easy -to -eat dishes that can be eaten by simplicity. At present, the common prefabricated dishes in the market include four categories: that is, namely, cooked, hot, and instantaneous.

Why can the prefabricated dishes become the "new darling" of millions of households? Che Zhenming believes that compared with fast food, prefabricated dishes can be selected and more diverse, and the dishes are more fresh; compared to takeaway, prefabricated dishes do not need to bear the risk of long -term waiting and delivery errors, and you can enjoy it. The flavor and taste of the restaurant hall. Therefore, affected by the epidemic and the rise of the "home economy", the "hot explosion" of prefabricated dishes is expected.

In the face of the "new track" of this industry, Sichuan, which is famous for its "Sichuan flavor", is gradually thinking about promoting the healthy and sustainable development of the industry in the prefabricated vegetable industry field.

Double production capacity and sales of "hot", "geographical and people and" advantages are obvious

When the reporter interviewed the key enterprises in prefabricated vegetables, the sales of prefabricated dishes were mentioned. "Fire" is the consistent feeling of the relevant person in charge of the enterprise.

High -Gold Food Prefabricated Caizi Brand "Bashu Commune"

The relevant person in charge of Gaojin Food told reporters: "High -gold Food has a well -known prefabricated vegetable brand such as" Bashu Commune ". In 2021, the annual sales scale of high -gold food prefabricated vegetable versions exceeded 400 million yuan. Compared with last year, sales have been turned over. Recently, the Gaojin Food Company has established a high -gold food business department to focus on Sichuan flavor, create high -gold food brands and series products, and strengthen the influence of Sichuan -style prefabricated dishes. "

Beautiful farmhouse small crispy meat

When it comes to "beautiful farmhouse small crispy meat", the relevant person in charge of the beautiful food is full of pride. Because "Beautiful Farmers' Little Crispy Pork" is their main product of their prefabricated dishes, and during the "Double 11" period in 2021, the sales of single products exceeded 1 billion yuan, and they won the "hot list" and "return" and "return" and "return" and "return". The double crown of the list.

The main product of Tekuka Valley of Tie Raidi Valley

Xiaocheng is also one of the main products of Tieli Lifa Valley. The company also has representative prefabricated products such as rattan pepper duck, salted chicken, fragrant fat intestines, and plum vegetables. According to the relevant person in charge of the Glory Valley, "the company's prefabricated dishes sector in January to June increased by more than 50%year-on-year, of which 3 large items were sold for more than 100 million." These products are sold well in the country, and they are exported to the United States, Canada,, Canada,, Canada, and in Canada, Canada, and in Canada, in Canada, and in Canada, Japan and other more than 20 countries and regions.

Chuanwa Foods Features Prefabricated Vegetable Products

On the other side, Sichuan Wazi Food has launched special pre -production products such as snow bean hoof soup, cold rabbits, and cold chicken, and sales have also flooded all the way. In the first half of this year, the turnover increased by about double year.

Wangjiadu Food Sichuan -flavored prefabricated dishes Yipin Dongpo meat

The same production and sales, as well as Wangjiadu Foods, relying on the heritage of the Sichuan cuisine of Dongpo Restaurant in Meizhou, the company launched Sichuan -flavored prefabricated dishes such as Dongpo elbow, Dongpo buckle, Yipin Dongpo meat. "In the first quarter of this year, the revenue of prefabricated vegetable products achieved 43.15 million, an increase of 20%year -on -year." The relevant person in charge of Wang Jiadu Food told reporters ...

It is not difficult to find that behind each company with a double "hot" sales capacity and sales, there are "out of circles" killer -each pre -production product is unique to local characteristics, and each one will exert the concept of "Sichuan flavor" vividly. Essence

In Che Zhenming's view, the "fiery" of the prefabricated vegetable industry also benefits from the innate advantage of "geographical people and". He believes: "The reason why Sichuan prefabricated dishes and the continuous rise in production capacity have maintained the upward curve. On the one hand, Sichuan is a large agricultural province. From raw materials to condiments, Sichuan provides rich resources for the development of the prefabricated vegetable industry; On the other hand, as early as 20 years ago, the industrial park concentrated by Douban Douban production enterprise formulated the strategic planning of 'Sichuan cuisine Soul Soul County Douban -Sichuan cuisine composite condiment — convenient Sichuan cuisine'. At the forefront of the country. "

Wang Wei, the dean of the Sichuan Meat Industry Technology Research Institute of Chengdu University, said: "Sichuan cuisine audiences are very wide. According to my research, more than half of the prefabricated dishes on the market are Sichuan flavors, and more than 70 % of the prefabricated vegetable groups love Sichuan cuisine." He It is believed that Sichuan cuisine is famous for the world, and has a deep cultural origin and a wide range of mass foundations. It is another major "human and" advantage of Sichuan's development of the prefabricated vegetable industry.

When "hot" development, "cold" thinking about science and technology innovation market

"Hot" development requires "cold" thinking. Faced with a good prefabricated market market, Sichuan companies, which have tasted sweets, are not willing to stop here, but always put the exploration and research first.

On May 18th, the first Sichuan -flavored pre -production institute, Chengdu University and the "Prefabrication Research Institute" of Gaojin Foods, were officially unveiled. The establishment of the "Prefabricated Vegetable Research Institute" is a direct manifestation of companies' pursuit of prefabricated vegetable products better, stronger and more refined. The establishment site of the "Prefabrication Research Institute" was unveiled

The main person in charge of the high -gold food told reporters: "As early as 2012, high -gold food entered the prefabricated vegetable industry in advance, and the product line mainly based on the prefabricated Sichuan cuisine was loved by consumers. However The taste of the hall is very difficult, which involves some complicated processes such as seasoning, cooking skills, and fire. After the establishment of the Institute of Prefabrication, High -Gold Food and Chengdu University will give full play to their respective advantages, plus their respective advantages, plus Great R & D efforts and technology have been implemented, promote the integrated development of 'research and sales', and promote the modern processing transformation of the prefabricated vegetable industry to the 'standard, controllable, efficient, and green'. "

Pursuing better and stronger is not only high -gold food.

Relying on the Group's "National Correction Enterprise Technology Center -Feng Guangde Laboratory" for the Group, the Group formed a prefabricated vegetable industry research institute. The company's relevant person in charge revealed to reporters that the company has invested a large number of scientific research funds with the construction of high -efficiency industry -research cooperation platforms with universities such as the Chinese Academy of Agricultural Sciences, China Agricultural University, and Sichuan Agricultural University. Cumulative 13 items.

Tie Raiders' Uingli Valley Production Workshop

The beautiful food uses the China Taiwan R & D method. Specifically, the company allows R & D personnel to enter the kitchen operation room of various restaurants, invite senior chefs to the enterprise R & D center to copy the traditional handmade method one to one, and treat each operation details, overcome each technology Difficulty. The company's relevant person in charge revealed to reporters: "The company cooperates with universities such as Xihua University and other universities to play the advantages of both schools and enterprises and jointly promote the industrialization of Sichuan cuisine. At present, the company has published more than 20 professional papers in national core journals and applied for provincial results appraisal 8 items, applying for 221 patents. "

Beautiful food production workshop

According to the relevant person in charge of Chuanwa Food, Sichuan Wazi Food has set up a food research institute, focusing on building a top R & D laboratory, and the quality control department has attracted professional talents related to universities such as Sichuan Agricultural University and Sichuan University of Light Chemical Technology. At the same time, the company actively implements the combination of production, research, research and research, and cooperates with well -known domestic scientific research institutions to invest 5 times the average capital of the industry to the research and development field each year to promote the construction of scientific research innovation and independent intellectual property system. The transformation of the invention patent and the achievement of 1 result.

Chuanwa Food Intelligent Production Workshop

Wang Jiadu Food has established a combination of research and development models combined with chef & research and development engineers, and jointly explored key technologies for Sichuan cuisine prefabricated dishes with Sichuan colleges and universities. The relevant person in charge of Wang Jiadu Food also said that the company focuses on the research and development and introduction of new technologies. The annual investment and innovation investment in R & D and innovation is not less than 5 million yuan. Ingredients 'low temperature lunch meat' group standard. "

Wangjiadu Food Production Workshop

It can be seen that in the face of the "fiery" of the industry, many companies are thinking about the future development direction of the prefabricated vegetable industry, and scientific research innovation is an important means to promote the good development of the industry.

Multi -party joint efforts to promote the development of industries to 100 billion yuan

On June 30, the development of the prefabricated vegetable industry in Sichuan Province was held in Chengdu. At the meeting, the Sichuan Provincial Foundation Industry Alliance was officially unveiled (hereinafter referred to as the "Industrial Alliance").

What positive impact will the establishment of the industrial alliance have on the prefabricated vegetable industry in the province?

As the chairman of the industrial alliance, Jin Xiangyu, chairman of Gaojin Food, said: "Industrial Alliance will help the prefabricated vegetable industry high -quality development from 4 aspects. First, promote the formulation of standards around the aspects of process flow, packaging technology, and food security control; The second is to cooperate with the technologies and equipment levels of the university scientific research institutes to improve the flavor, freshness and other technologies and equipment to improve the strength of the product; the third is to seize the opportunity to move the group, reduce the distance between the upstream and downstream of the industry, and make the overall output value; the fourth is to create a regional label and strengthen Feature IP, the influence of Kuan Sichuan prefabricated dishes. "

Jin Xiangyu said that this indicates that the quality, innovation ability, and technical level of Sichuan prefabricated dishes will be effectively improved, which will further promote the integration and development of industries in the first, secondary and tertiary industries, and have positive for promoting industrial transformation and upgrading, meeting the needs of consumption upgrades, and implementing the strategy of rural revitalization strategies. significance.

The Sichuan Provincial Prefabrication Industry Alliance was officially unveiled

The development of the industry is inseparable from the policy and the strong support of the relevant departments. In recent years, the Sichuan Provincial Department of Economics and Information Technology has attached great importance to the development of the prefabricated vegetable industry. From the four aspects of planning for planning, the main body of the market, the promotion of industrial innovation, and the construction and development platform, it has achieved good results. There are nearly 400 manufacturers above designated size, and in 2021, the output value is nearly 70 billion yuan.

Song Jiabin, director of the Agricultural Products Processing Division of the Department of Economics and Information Technology, told reporters: "In order to help the high -quality development of the prefabricated vegetable industry, the Economic and Information Department organized a special investigation of the development of the prefabricated vegetable industry on the one hand, and compiled the provincial prefabricated vegetable processing park and "Enterprise List", study measures to support the high -quality development of the prefabricated vegetable industry in our province; on the other hand, the prefabricated food production enterprises such as sky -grade food, iron rockets, high -gold foods, Meilin food Action plan and introduced the "Sichuan Province Agricultural Products Processing to Promote the Recognition and Cultivation Measures for Key Enterprises of Rural Revitalization", focusing on cultivating related enterprises in the prefabricated vegetable field. Choose Chai Men's Intelligent Central Kitchen Industry Base and other key vegetable -making key projects to speed up the construction. "In addition, the Department of Economics and Information Technology also integrates scientific research institutes and key enterprises to sort out the needs of the prefabricated vegetable market, the transformation of results, and key technical requirements. Zhang Shanlian actively studied the incorporation of the prefabricated vegetable industry into the construction scope of the provincial manufacturing innovation center. At the same time, relying on the "Tianfu Cloud Sales" platform, the Economic and Information Department promotes the supply chain of the prefabricated vegetable industry chain nearby. At present, 244 prefabricated vegetable companies have settled in the platform.

Song Jiabin said: "In the next step, the Department of Economics and Information Technology will prepare the development guide of Sichuan prefabricated vegetable industry, plan and build a special prefabricated vegetable industry park, promote the development of upstream and downstream enterprises in the industrial chain, accelerate the establishment of a number of tens of billions of prefabricated vegetable industry clusters At the same time, establish a provincial -level high -quality prefabricated vegetable enterprise cultivation library, build a group of leading enterprises with influential and competitiveness across the country, cultivate a number of 'specialized new' small and medium -sized enterprises, and attract a number of mature heads. Improve the innovation capabilities of the prefabricated vegetable industry enterprise, help enterprises strengthen brand building and expand market space, and strive to reach 100 billion yuan in the Sichuan prefabricated vegetable industry by 2025! "

(The picture is provided by the respondent)

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