[There are art realm · art space] Legendary "Hamilton": Save Broadway again on the online stage

The new crown epidemic began in 2020 has a "destruction" on the entire musical industry, but at the same time, the predicament caused by the epidemic also brought new opportunities for the digital innovation of the performance. For example, the data shows that the number of online viewing of the favorite Broadway musical "Hamilton" has exceeded the number of audiences who performed offline.

"Hamilton": With his own power, he saved the savior of Broadway

"Hamilton" is a Broadway musical with powerful magic. It has been praised by the media as "Broadway Savior, which has saved the stage of the stage of the sun," with its own power. " When performing offline, its tickets are always sold out, and a ticket is even fired to thousands of dollars in the ox market.

"Hamilton" tells the experience of the founding of the American founding Alexander Hamilton's life. Alexander Hamilton is one of the drafts and signers of the Federal Constitution in the United States, the first financial minister in the United States, and the founder of the US financial system. His avatar was printed on a $ ten dollars.

The musical "Hamilton" is adapted from the life of this great man. It tells how the protagonist Hamilton has become one of the important figures that affect the United States from an illegitimate child, orphan, and unknown generation.

Usually, historical dramas have a feeling of serious ancient board, but "Hamilton" completely breaks this law. On the contrary, it can be said to be a very fashionable musical! "Hamilton" is mainly rap music. The hour 40 minutes is full of rhythm, cool scenes. Every actor on the stage can be called a hip -hop king. An casual role, BeatBox opens your mouth. In addition to singing music, there are many forms of music in the play: Jazz, R & B, soul, everything. This musical also uses each skin color and actors of various ethnic groups to play white Yuanxun in historical prototypes. It can be said that "Hamilton" is the most disruptive innovative musical.

Hamilton shock

In 2020, when the epidemic came, the musical industry was "devastating" -the theater was shut down, there was no one in the seat, the idle stage was covered with dust, and the crew was dissolved ... Everyone in the industry was unemployed Actor, director, producer, theater manager, and so on, everyone cannot be spared.

Nevertheless, the musical practitioners cannot sit still. When the theater was shut down, various musical producers were thinking about how to transform. The producer of "Hamilton" Jeffrey Sailler mentioned in an interview with McKinsey: "How will we spend this year and a half or even longer?" It was at that moment that he started with Disney Bob Ig collaborated to send "Hamilton" to a brand new online stage together.

Before the dissolution of the "Hamilton" crew, the original team of the crew filmed a special version of "Official HD Live Edition" "Hamilton". On July 3, 2020, the HD version of Hamilton was officially launched on Disney's streaming platform. Only 3 days after launch, the global downloads of Disney+APP skyrocketed up to 500,000 times. Before that, no one predicted that it would achieve great success, and this phenomenon was also called "Hamilton impact".

Virtual reality technology may bring an immersive experience to home watching

The tickets for "Hamilton" were once fired to $ 1,000. Suddenly, the family only needed to spend $ 6.99 to enjoy the entire performance. This heralds a new future map: watching the musical at home may become the norm, and the platform is responsible for selecting and showing.

A statistics of the market research company in the Morning Consultation Company of the United States found that 75%of the adult audiences who watched the on -demand "Hamilton" said that online performances inspired them to watch the performance on the spot.

Needless to say, streaming media technology allows musicals to touch the audience who are far wider than live performances; offline performances need to continue to maintain relatively high fares to ensure returns. And this may lead to two different forms of consumer experience -high -income people can enjoy the performance offline, while others choose to watch online, and offline viewing will become a "luxury" art experience.

In the future, another important technical factors that will affect the audience are immersive experience technology brought about by virtual reality and augmented reality. The huge progress produced in this area makes the online experience may become the same sensory experience as personal experience in the future. At that time, the audience can leave the seat or walk freely to choose their own perspective. The traditional hardware requirements, such as audio and seat comfort, will no longer become a problem.

Right now, some attempts for such experiences have appeared. John Gore joined hands with Melodyvr to create the VR experience of "Dangerous Honesty" in the Tony Award. The audience can visit the Tony Prize suite at the Sopht Hotel in New York and watch the clip from the musical "Dangerous Honesty". This It can be achieved without leaving home, bringing unprecedented convenience and comfort to the audience.

(WeChat public account "has artistic realm" comprehensive organizational self -consolidation from the Internet)

Edit: Li Han

Beautiful editor: Yueyue

Review: Haruko

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