"Radio and Television+Cultural Tourism" empower the media in deep integration of development and reform

"Cultural tourism is accompanied to make life better." On July 29, the Cultural Tourism Channel of Ningxia Radio and Television was officially launched. Ningxia Radio and Television and the Literary and Cultural Travel Department jointly held a channel launching ceremony. Li Jinke, member of the Standing Committee of the Autonomous Region Party Committee and Minister of Propaganda Department, the Standing Committee of the Autonomous Region Party Committee, Vice Chairman of the Autonomous Region, Yiyanzhou, and the principals of Ningxia Culture and Tourism Department, Ningxia Radio and Television Bureau, Ningxia Radio and Television Station attended the ceremony. The person in charge of the relevant departments and bureaus of the Autonomous Region, the Central Media and the District, the Municipal and Municipal Media reporters, and the brothers and Taiwan guests from Zhejiang, Hunan, Shaanxi, Chongqing and other brothers and Taiwanese guests jointly witnessed the launching ceremony of Ningxia Cultural Tourism Channel.

Ningxia Cultural Tourism Channel is the first provincial TV cultural tourism channel jointly built by Ningxia Radio and Television and Ningxia Culture and Tourism Department. At the launching ceremony, the two parties signed a memorandum of strategic cooperation between Ningxia Cultural Travel Channel, which will give full play to their respective advantages, jointly excavate and promote cultural tourism resources in our district, and jointly help the construction of the Ningxia Yellow River cultural inheritance area and the construction of tourism destinations in the Northwest. Strive to promote a strong cultural area in the new era.

It is understood that Ningxia Radio and Television and Ningxia Cultural Tourism System have long maintained close cooperative relationships and played a positive role in the promotion of cultural tourism brands. A series of outstanding TV programs such as Hui "and" Weekend Traveler "have accumulated a certain practical foundation and formed a certain advantage. The cooperation between Ningxia Radio, Television and Ningxia Wenjia opened a new leap of "special, professional, professional and specialized" in the history of Ningxia Radio and Television. The cooperation between the two parties is an important measure to implement the spirit of the 13th Party Congress of the Autonomous Region; it is an innovation in the development of the integrated development of Ningxia Radio and Television media in accordance with the integration of cultural tourism and the development of high -quality development of tourism.

At the ceremony, Ningxia Radio and Television signed a memorandum of strategic cooperation with the Ningxia Culture and Tourism Department. That is, promote the professionalization and quality of Ningxia Cultural Tourism Channel; build an Internet cultural tourism channel; build a comprehensive cultural tourism channel publicity matrix; actively join the National Cultural Tourism Propaganda and Cooperation Alliance, effectively shape and promote the Ningxia Cultural Tourism brand, enhance Ningxia Wenwen The influence and reputation of the brigade. In the future, the two units will actively explore the development path of "radio and television+cultural tourism" through close cooperation, and to further tell the story of Ningxia Cultural Tourism through vertical penetration, horizontal opening, platform Unicom, and business integration, and to further tell the sound of Ningxia Cultural Tourism. Create a win -win and sustainable strategic partnership, better serve the economic and social development of Ningxia, and meet the needs of the people's better life.

Ningxia Cultural Tourism Channel launches a new development stage, implement new development concepts, builds a new development pattern, and shows the new development of cultural tourism channels to help "stable and keeps". response actively. Many media such as Shaanxi, Shandong, Chongqing, Hubei, Ningxia and other media signed the provincial -level radio and television media "Radio and Television+Cultural Tourism" strategic cooperation agreement at the event site. "The characteristic" combination boxing "promotes the integration of high -quality development of tourism and cultural tourism in the whole region! At the scene, the unveiling ceremony of Ningxia Radio and Television Cultural Development Co., Ltd. was also held to launch the theme song of "Cultural Tourism to Make Life and Make Life Be better" Slogan and "Watch the Stars with You" channel, which caused everyone to resonate.

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