Sichuan released the nation's first advertising monitoring and supervision data local standard

Recently, the nation's first advertising monitoring and supervision data local standards, which were drafted by the Sichuan Provincial Market Supervision Bureau, were drafted by the "Sichuan Provincial Advertising Monitoring and Supervision Data Specification" (DB51/T2930-2022), which was officially implemented on September 1.

This standard is aimed at the current requirements of digital, networked, and intelligent development for the actual situation of advertising monitoring and supervision and system construction. In accordance with the overall ideas of innovation leadership, forward -looking layout, and system design, the construction, operation, and maintenance of advertising monitoring and supervision business systems Seven major categories of data such as market entities, media media, advertising forms, illegal clues, and data exchange technology have been made in detail. "Smoke", "each is a war, and not strong" issues, etc., the biggest obstacles have been cleaned up and laid a solid foundation.

In the next step, the market supervision department in the province will effectively promote existing systems and data at all levels to accelerate approximately closer to standards, and gradually push out resource integration and systems from top to bottom. Promote the "trio, unified up and down, integrated efficiency" construction of the province's advertising monitoring and supervision system to break through and improve, and provide a strong guarantee and support for the high -quality development of advertising monitoring and supervision.

Reporter Kang Sha

- END -