Dream of tourism meals

● Jiang Meng, all media reporter from the Corps Daily

A few days ago, the reporter left the Seven Division 137 Guan Awusqi Ranch and traveled west along National Highway 219. Outside the window, the scenery was suddenly new, and the 16th Division arrived.

There are dozens of bee farms distributed on the blue sky, green grass, white clouds and green grass, and groups of cattle and sheep ... the endless 16th and fiveth regiments of the Paki Muzhazha Prairie.

Wang Wenhua, general manager of Xinjiang Zhang Jin Daisu Trading Co., Ltd., who is acquiring honey and pollen in the bee farm, told reporters: "In recent years, the group has focused on creating Bayi Muza Scenic Area and vigorously developing global tourism, including many employees, including me, After eating tourist meals and fulfilling the dream of getting rich. "

In 1966, Wang Wenhua's father -in -law Zhang Jindao used the mountain flower resources to raise honey in the mountain flower resources of Bayimuza. From then on, he also taught the beekeeping technology to many local people.

Over time, the reputation of black honey in the 165th regiment became greater. By 1988, Zhang Jindao, who had a business -minded mind, registered the "Zhang Jindao" trademark and run a company. In 2011, after Zhang Jindao died, he left the company to his son Zhang Xuangang and his daughter -in -law Wang Wenhua.

"It is a company, in fact, it is a honey brewing workshop, with limited brand influence, and product sales are not wide." Wang Wenhua recalled that after taking over the company, the husband and wife were leaning on a big stagnant. Focus on management and sales.

The most important thing is product quality if you want to gain a foothold in fierce market competition.

One year, Wang Wenhua accidentally acquired hundreds of kilograms of "sugar honey" and "vegetable nectar". "After receiving such honey, some manufacturers will" open one eye and close one eye ", and sell it to the market after processing." Wang Wenhua told reporters that she and her husband believed that they must not destroy the company dozens of the company dozens of companies because of unqualified raw materials. The reputation accumulated over the years. As a result, the couple poured out all the honey, and lost more than 30,000 yuan for this.

The "pouring honey" of the Wang Wenhua and his wife walked across the 165th regiment, and the customers believed in the "Zhang Jindao" brand even more. It was also during that time that the "Zhang Jindao" black honey was quickly opened to the market by the rapid development of the tourism industry in 165th.

"In recent years, we have cooperated with professional brand designers to redesign the brand image and launch new products such as golf polnks and essence pure dew. Although our product prices are a bit high, they can have been selling well. In 2021, the company produces production. Black honey is 18 tons and sales reached more than 2 million yuan. "Wang Wenhua told reporters that the group also strongly supported the integrity enterprises and organized them to participate in various exhibitions inside and outside the country to broaden their horizons and growth.

"In addition to Wang Wenhua, there are also a group of entrepreneurs in the group, such as Jiang Jianjun in the hotel, Si Chunrong, who opened the supermarket, ... They all started from opening a small hotel and small shops. With the rapid development of the tourism industry, they became typical of increasing income and getting rich. "Li Xiaoguang, member of the Standing Committee of the 16th 5th Regiment and deputy head of the regiment, told reporters that in recent years, the 16th 5th Regiment has adhered to the development concept of" green water and green mountains is the golden mountains and silver mountains ", continuously improved tourism infrastructure, and improved service quality. Today, the border group of this past and water to the head has attracted more and more tourists.

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