There are counts on the cover ｜ In the second quarter, domestic smartphone shipments fell 14.7% Honor OV market share ranking in the top three

Cover Journalist Ouyang Hongyu

On July 29, the international data agency IDC announced the quarterly tracking report of the mobile phone show that in the second quarter of 2022, the shipments in China's smartphone market were about 67.2 million units, a year -on -year decrease of 14.7%. Honor, vivo (including IQOO), and OPPO (including Reno) are ranked among the top three with 19.5%, 19.1%, and 17.0%, and Xiaomi and Apple are ranked fourth and fifth.

Specifically, Honor's mobile phone shipments in the second quarter were about 13.1 million units, an increase of 88.6%year -on -year. It is the only mobile phone manufacturer in the TOP5 brand except Apple. Apple has increased by 0.1%year -on -year. Thanks to the good performance of the IQOO flagship series in the online market in June, vivo has gained 19.1%of the market share, which has increased from the previous month, and the high -end market share has reached the highest point in the past year. OPPO continues the explosive strategies of Reno and A series. The number of popular products such as Reno 8 series and A57 has exceeded two million units in a single quarter.

It is worth noting that during the 618th promotion period, Apple gave a large price reduction to the iPhone 13, coupled with the proportion of the online channel sales of the previous generation of products, so that the iPhone 13 occupied Apple shipments in the second quarter in the second quarter More than 60 %, helping APPLE achieve a year -on -year performance.

The IDC report also shows that in the first half of 2022, the overall market shipments in the domestic smartphone market were about 140 million units, a year -on -year decrease of 14.4%, showing a downturn, but the folding screen segment maintained a high -speed growth trend. In the first half of this year, domestic folding screen products exceeded 1.1 million units, an increase of about 70%year -on -year. Among them, Huawei ranked first in the folding screen market with a share of more than 63%, and OPPO ranked second.

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