Steal enterprises accelerate digital transformation nearly 80 % of merchants at the same time lay out WeChat and Alipay Mini Program

On July 29th, Aladdin, a well -known domestic small program data analysis platform, released the "White Paper Development of the Internet Development of the Trip of the Terminal of the first half of the year". The report pointed out that under the influence of multiple factors, the layout of the mini -program multi -platform layout has become an inevitable trend, and nearly 80 % of the enterprises have also deployed Alipay and WeChat. In addition, the linkage of public and private domains can solve the problem of customer acquisition more efficiently, which has become an industry consensus.

In the current market environment, companies are facing all -round competition, and merchants pay more attention to efficiency and risk control. Aladdin said that the layout of multiple platforms is conducive to expanding public domain traffic acquisition and expanding service scenarios, and achieving cost reduction and efficiency. Therefore, the layout of multiple platforms is inevitable. According to Aladdin data, nearly 80%of merchants have also deployed WeChat and Alipay dual platforms. Among them, the layout ratio of retail brands and living services merchants has reached more than 77%and 70%, respectively.

According to the Aladdin White Paper, in the first half of 2022, the number of small programs such as WeChat, Alipay and other platforms had accumulated over 7.5 million, and showed some significant changes, including the linkage of public and private domain into mainstream. Among them, the small program ecological development model of the industry's main platform attracts attention.

Aladdin said that among major platforms, Alipay took the lead in linked and open public domains to assist merchants to operate private domains. For merchants, the platform has abundant traffic, suitable for the rapid starting volume of merchants, reducing the cost of pulling new and promoting activity, and increasing the input output ratio.

Taking the ecology of WeChat and Alipay as an example, the operations of public and private domains of different platforms have their own focus. According to the above white paper, Alipay's operational focus is on the promotion of the APP public domain to become a systematic and link with the private domain operation of small programs. At present, the 8 core public domain traffic such as the Alipay homepage search box, the homepage message reminder, and the living channel have been opened with the three private domain positions of small programs, life numbers, and merchant groups.

The focus of WeChat's operations is more focused on brand exposure and social fission. At present, its advantage is to operate a closed loop of private domains formed by the public account, community, corporate WeChat, applet, etc.

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