WeChat red envelope cover opens ordinary user custom netizens: in the future without setting alarm clock to grab the red envelope cover!

Earlier this year, the cover of the red envelope unlock the new style, and the new version of the cover once burst the circle of friends in the Spring Festival. Now, in order to meet more personalized customization needs, the new version of the red envelope cover has now been fully opened.

The red envelope cover with its own hobbies or attributes makes users become eye -catching when sending red envelopes, and can even attract interests to communicate. On social media,#WeChat open red envelope cover customization#Weibo topic reading reached 66.858 million, which shows the enthusiasm of users.

The red envelope cover launched by WeChat can be traced back to 2019.

In the public class of WeChat that year, Zhang Xiaolong, vice president of Tencent and the founder of WeChat, released the eggs of the year. Due to the official limits, only the company's certified WeChat can be qualified to customize the cover of red envelopes. Later, the authority was slowly released. From simply facing enterprises, media and other organizations to gradually support personal creators customization.

According to the official WeChat public account of Tencent's WeChat public account, the WeChat red envelope customization function was officially opened to the public in January 2019. At that time, it was mainly used to meet the visual unified needs of enterprises when sending red envelopes to employees. Public, only the business administrator can customize in the background.

In January 2020, WeChat launched a red envelope cover open platform. At that time, the custom price of the WeChat red envelope cover was 10 yuan/piece, and 100 were ordered.

In December 2020, the custom price of red envelopes was greatly reduced to 1 yuan/piece, with a order volume, and more and more retail, fast -moving consumer brands and individual creators entered the market.

On July 29, 2022, WeChat announced that the new red envelope cover has been fully opened and customized. Users only need to log in to the WeChat red envelope cover platform on the computer, click "My Red Envelope Cover"-"Custom Red Envelope cover", and select "New Cover" on the cover type, upload the corresponding specification cover, cover the cover, bubble pendant pendant, bubble pendant You can customize the new version of the red envelope cover.

The cover is more difficult than the red envelope.

According to the China Fund, at the beginning of this year, on a website, the monthly sales of WeChat red envelopes with the first sales volume exceeded 50,000 orders, and the price of the red envelope cover was 18.8 yuan. This also means that the shop can be included in nearly one million monthly on the cover of WeChat red envelopes.

It is worth mentioning that WeChat also produced a small program of "red envelope cover alarm clock", which gathers the red envelope cover of the big brand, which is convenient for users to grab the red envelope cover.

Some people just shouted: "The cover of WeChat red envelopes is even more difficult to grab than red envelopes!" At the same time, many merchants seized business opportunities and rely on the WeChat red envelope cover to enter one million months!

WeChat official also issued a prompt announcement that the cover of the WeChat red envelope was launched by WeChat. After customizing and purchasing the WeChat red envelope cover, the customizer made a creative product issued to users for free. From the date of launch, WeChat has clearly stipulated that the customizer must not charge users any forms of any form because of the WeChat red envelope cover.

Today, WeChat has announced that the new version of the red envelope cover is fully opened and customized. Ordinary users can also make red envelopes on their own. Netizens said: In the future, there will be no alarm clock to grab the red envelope cover!

Comprehensive from: China Fund News, Daily Economic News, Surging News, WeChat School

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