It opened on August 19!

"Yaoxing Flower Drunk Meilu Liang"

2022 China Xinghua Village International Wine Industry Expo

It will be opened on August 19th

On July 27, the press conference of the 2022 China Xinghua Village International Wine Industry Expo was held in Taiyuan. The 2022 China Xinghua Village International Wine Industry Expo, hosted by the China Wine Industry Association and co -organized by the People's Government of Luliang City and Fenjiu Group, will be held from August 19th to August 21st at the International Baijiu Trading Center of Xinghua Village, Fenyang, Liang. The exhibition is based on the theme of "Remaining Apricot Drunk Beauty Luliang", carefully planning to organize 15 activities.

Liu Jinping, member of the Standing Committee of the Luliang Municipal Party Committee and Deputy Mayor, introduced at the press conference that 15 activities were held by the China Wine Industry Association, Fenjiu Group, and Luliang City. 7 activities such as the China Wine Industry Association organized 7 activities such as the "China Famous Wine Xinghua Village Forum, the Chinese Wine Production Area Value Forum, and the China Wine Industry Living Culture Summit Forum". Fenjiu Group organized four activities of "Fenjiu Night, Home with Laojiu -Fenjiu Special Inspection Association, Time Taste -Fenjiu High -end Testing Meeting, and Chenlu Wine Group Standard Seminar". Luliang City carried out four activities of "China Merchants Promotion Special Activities and Integration Promotional Promotion of Jiuwen Travel, Wine+Food Featured Exhibition, Shanxi Xinghua Village Wine Industry Group Co., Ltd. and Shanxi International Liquor Inspection and Testing Center."

Song Shuyu, Chairman of the China Wine Industry Association

Song Shuyu, chairman of the China Wine Industry Association, said that this year, the Shanxi (Fenyang · Xinghua Village) World Wine Culture Expo was officially upgraded to China Xinghua Village International Wine Industry Expo. As the only international wine industry exhibition in Shanxi Province, it fully demonstrates the advantages and industrial advantages of the production area, and will further enhance Luliang's international influence as "the world's top ten flames of wine production."

Zhang Guangyong, mayor of Luliang City

Zhang Guangyong, mayor of Luliang City, said that Luliang is the largest fragrance -type liquor production base in the country. At present, Luliang liquor production has accounted for 1/5 of the national fragrance -type liquor output. With this stage of the expo, Lu Liang will do the big wine industry in accordance with the overall idea of ​​"based on wine, travel as the outline, wine and travel integration, and diversified development", and strive to reach the end of the "14th Five -Year Plan". The output reached 500,000 liters, and the output value exceeded 50 billion yuan, building the country's largest core white wine core production area. Realize the integration of wine, comprehensively promote the integration of the form of the wine and cultural tourism industry and the coordination of the format, create a world -renowned wine -and -travel integration development demonstration zone, and reproduce the poetic scroll of "shepherd far away from Xinghua Village"; deepen wine cooperation and strengthen the parties with all parties Cooperation and exchanges, the wine expo is the event of the Wine Expo into a event with ideological collisions, cultural transactions, and win -win industries, and further expands the international influence of Luliang Qingxiang Liquor.

Yuan Qingmao, Secretary of the Party Committee and Chairman of Fenjiu Group

Yuan Qingmao, Secretary of the Party Committee and Chairman of the Fenjiu Group, used the "three covenants" to invite famous wines, famous artists, famous enterprises, and vast liquor enthusiasts from all over the world to touch Shanxi's heavyness and realize Lu Liang's feelings.

Yuan Qingmao said, "This is a wine covenant." Xinghua Village ruins have unearthed at the cutting -edge bottom of the Yangshao Cultural Period. The fenjiu brewing technique of Xinghua Village is the first batch of intangible cultural heritage in my country. Fenyang is the largest fragrance -type liquor production base in the country. It has formed a well -developed, rich and humanistic, and harmonious wine villagers. "This is a cultural covenant." Fenjiu's historical culture spans thousands of years. Xinghua Village Fenjiu Old Workshop is a national key cultural relics protection unit. The Fenjiu traditional brewing area is the fourth batch of national industrial heritage. The Fenjiu Museum has more than 3,000 works of wine tools, paintings and calligraphy arts, and sing more than 5,000 poetry and literary works of Fenjiu. These valuable wealth jointly build a long and long -lasting Fenjiu "living culture". "This is a development contract." The Chinese wine industry has never been closed, but open; not conservative, but advanced. It is hoped that the wine expo is the opportunity to build a new industrial ecology with wine from all over the world to jointly promote the high -quality development of the wine industry.

Chang Jianwei, deputy general manager of Fenjiu Group

Chang Jianwei, deputy general manager of Fenjiu Group, said that based on the new stage of development, Fenjiu formulated the formation of the "Fenjiu Revival General Program", which can be summarized as the "123 program": "1" is the goal of promoting the high -quality development of Fenjiu in all aspects. And quickly take root in the first square of the Chinese wine industry. "2" means that before 2030, the Fenjiu Renaissance was divided into two stages. In the first stage, from 2022 to 2024, it was the development and transformation period and management upgrade period of Fenjiu's rejuvenation. The total tone was "steady progress." In the second stage, from 2025 to 2030, it is the consolidation period of the Fenjiu Revival and the adjustment period of the factor. The total tone is "entering the middle and maintaining stability". "3" refers to the three keys of management, market and talent.

The world wine companies gathered in Fenyang and perceived the liquor culture. In April of this year, with the approval of the Ministry of Commerce, Shanxi (Fenyang · Xinghua Village) World Wine Culture Expo officially upgraded to China Xinghua Village International Wine Industry Expo. The Xinghua Village International Wine Expo held this time will undoubtedly become a new industry practice co -constructed by the government, industry, and enterprises. With famous wine brands as a leading and support, the production areas are used as a blueprint, and the wine industry and wine economy are the core to promote the diversified development of the industry, enhance the integration of the wine industry, and contribute to the high -quality development of Shanxi's economic and social development.

In recent years, Fenjiu, as the pioneers of the reform of state -owned enterprises in Shanxi, has embarked on the fast track of accelerated development by deepening reforms.In 2022, Fenjiu closely focused on the theme of "promoting high -quality development in all directions", with the motivation of deepening reform and improving quality and efficiency, and achieved a good start.Holding the wine industry expo is the best opportunity to build a community of destiny in the new era of liquor.Graphic production: Shanxi Radio and Television Finance Media

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