Summer tour is good!The Ministry of Culture and Tourism and the China Customs Committee launched 128 national rural tourism boutique lines

In order to meet the needs of the masses for summer travel, enrich the supply of rural tourism products, continue to help enterprises and benefit the people, promote consumption, revitalize the countryside, and the Ministry of Culture and Tourism and China Caring for the next generation of work committees. Article 128, launch on the homepage of the portal to display graphic and video display, and combine various media channels and market platforms to carry out three -dimensional publicity and promotion.

The promotion of the line adheres to the tourism and tourism, and the line products with rich connotation and diverse types can better meet the needs of the public's characteristics and multi -level tourism. At the same time, pay attention to the role of rural tourism comprehensive driving, drive the sales of surrounding homestay scenic spots, characteristic agricultural products, cultural and creative products, etc., and better serve rural economic and social development. The theme planning of the line focuses on the needs of summer travel, adapts to the characteristics of young people, and launched a number of local native and native conditions, red culture, archeological sites, natural science popularization, farming civilization, historical culture, non -heritage experience and other boutique lines. New ways of life, learning and growth of adolescents make "to the summer vacation in the countryside, and the knowledge of rising township love" has become a new summer fashion. Through the promotion of the line, you can guide young people to approach the countryside, love the countryside, and build the countryside. In the process of traveling around the countryside, you can listen to red stories, inherit the red gene, and enhance patriotic consciousness and patriotism; you can also appreciate the beautiful scenery of the motherland, experience the long -term farming civilization, and experience the outstanding results of the rural rejuvenation in the new era; Land, carry out labor and production practice to promote the comprehensive development of young people.

This time the "Village is a museum" boutique line will be presented through text introduction and pictures, videos. In the line text, there will be not only the introduction of basic information such as the itinerary, the main rural tourist spots, and the best tour season. Specialty homestays, food, agricultural products, creative products recommendation and self -driving, public transportation information. At the same time, integrate online and offline media such as the new media of the People's Daily, studying a strong country, "China Tourism News", Cultural Tourism China, China National Tourism Magazine, map software, short video platforms, and OTA and other market platform resources. The form of three -dimensional display and interactive promotion of the line meets the all -round needs of tourists' "eating, living, traveling, traveling, purchasing, and entertainment", and drives the sales of surrounding rural tourism products, agricultural products, cultural and creative products.

The official promotional video of the "Village is a museum" rural tourism will be launched in the "Voice of Cultural Tourism" government affairs and new media of the People's Daily. Learn the special page of the "Village Four Avaste Scenery" line. "China Tourism News" will carry out special drafts and solicit the "Village is a museum" boutique line -related travel article to select the excellent journal. The "China National Tourism" magazine will continue to publish the online essay activities of "Changing Rural China" through paper publishing and new media channels to publish tourist villages around the line, and combine the content of the line.

Visitors can also easily obtain more information around the line through various Internet platforms. Search on the homepage of Gaode Map APP to search for the keywords of "Village is a museum" and "rural tourist map", you can enter the "Village is a museum" national rural tourism boutique line recommendation map. Go. Douyin will open the official topic of "Village is a museum", aggregate platform products and resources, integrate related public welfare projects and cultural tourism experts, and deepen the three -dimensional presentation line highlights and surrounding goods. The Pig Homestay APP will launch the "Village is a Museum" line -up homestay product promotion zone, and focus on promoting the Pig Homestay APP and the official media matrix. Tujia, Meituan and other platforms will combine the theme of summer promotion to increase the promotion of homestays and attractions around the line. (Edit: Song Yuqiu)

- END -