Factors such as export transfer domestic sales have driven new models such as interest e -commerce

In recent years, the new format of the digital economy has attracted attention to the role of consumption and expanding domestic demand. At the "New Model E -commerce Model and an Impact of the Development of Consumption Innovation" held recently, Wang Yun, deputy director of the China Institute of Macroeconomic Research Institute, believes that the development of new e -commerce models adapted to the development trend of supply -side development trends , Especially the demands of brand building and quality upgrade.

In recent years, my country has vigorously supported the upgrading of Chinese brands and manufacturing quality. In Wang Yun's view, the brand development in the field of consumer goods was relatively lagging behind in the industrial field. In recent years, the field of consumer goods has begun to perform more prominently.

In the past, many consumer goods brands were mainly foundry models. At the moment when some production links are transferred outward, how to expand the domestic market to regain development space and development brands is the "must pass" of many companies.

"A big bottleneck facing the export of consumer goods to domestic sales is the issue of marketing channels and marketing networks. The sales channels for domestic markets are very different from foreign countries."

Wang Yun believes that the bottlenecks of many companies are not in product quality, but "difficult to adapt to domestic sales channels or sales habits." For the supplier, the new e -commerce model provides domestic market channels with lower investment and faster effects in the context of "export to domestic sales"; production can directly face terminal consumption and solve the pain points in the past.

"The development demands of the supplier drive the rapid development of the e -commerce model. More high -quality consumer products are willing to promote it through Douyin."

Secondly, the new e -commerce model also helps brands and products solve the "obstacles of the last mile" with consumers. In Wang Yun's opinion, many consumer goods of subdivisions are produced under supply and demand interaction, and the emergence of new e -commerce models such as videos, so that consumers not only see what the product is, but also how the product is produced How to use and maintain subsequent.

Wang Yun takes cashmere silk products as an example: Many people have a concern for the purchase of products such as cashmere silk. It is difficult for it to take care of it and it is difficult to maintain. However, through the promotion of live video, these pain points are solved, and consumption has no concern. In the end, we see that the development of the entire brand is very good.

For how to continue to play the positive role of e -commerce models, Wang Yun believes that in the docking of excellent domestic production capabilities and the potential of domestic consumption demand, the new e -commerce model is an important manifestation of the platform to play an active role, and related policies and resources can be possible. The development of the platform is connected. "For example, in the development of regional industrial bands, in -depth cooperation in the brand's brand, unified publicity, and unified quality control."

Wang Yun believes that carrying out the "ace factory", "industrial growth plan", "seeing craftsmanship", etc., reflect the changes in platforms such as Douyin. "In the next step, we need to continue to develop in this direction. At the same time, in terms of trading rules, settlement standards, etc., we must take care of fairness and quality."

Secondly, while continuing to maintain the order of online transactions and quality control, we must pay attention to guide platform companies to strengthen self -discipline and norms. The needs of consumers are very different. From the perspective of consumer channels and consumption models, we must encourage and maintain a variety of various and full flowers.

Finally, to reflect the respect for consumers in development, this includes both respect for consumers' independent choices and respect for consumer experience. For example, the establishment of consumer protection consumer policies and consumer interactive regulatory systems, including strengthening the co -construction and sharing of corporate credit information, and strengthening the consciousness of operators to protect consumers' rights and interests.

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