"Night Economy" returns to China in many places in China to promote consumption recovery

Xinhua News Agency, Beijing, July 28th. Title: "Night Economy" returns to China ’s many places in China to promote consumption recovery

Xinhua News Agency reporter Jining Zhang Xiao Li Chunyu

In the summer of July, the sky was completely dark, and the "nightlife" of Beijing Shougang Garden began. "With the Big Winter Olympics as the background, eating crayfish, drinking cold beer, and removing the fatigue for a day, this experience is great." Mr. Xie said that outdoor meals are very popular, and often "a hard to find a difficult one. "".

After the Winter Olympics event was held in Shougang Garden, a large number of shops were settled. "After returning to the hall in June, the early passenger flow rebounded was not obvious. It was the" Night Economy 'activation'. "Cui Xiangkun, a restaurant manager in the park, found that with the stability of the Beijing epidemic prevention situation, the park shop expanded the store outside the store, and The rising passenger flow quickly brought strong consumption.

The 30 -meter -high ironmaking blast furnace cooperates with the surrounding spotlights to create a unique light show. Under the red light, the blast furnace seems to be burning. "Shougang Old Industrial Base has been transformed into an Internet celebrity punch place. Although it is lively during the day, it has reached the highest peak of passenger flow after the evening." Wu Xin, responsible for the development of the park's industrial development, said that consumer demand drives the extension of the night business time, and the income of shops generally increases. Three to 40 %.

Summer is the peak season for travel and consumption. At this time, the development of "night economy" is the "best choice" of merchants. Not only the Shougang Garden, but also a number of well -known business districts such as Beijing's "Sanlitun", Liangma River Style Street, Qi Street, and Wukesong Business District, and the national night consumption activities have also developed well.

According to data from the National Bureau of Statistics, with the stability of the epidemic prevention and control situation, the total retail sales of consumer goods in China in June reached 387.42 billion yuan, an increase of 3.1%year -on -year. In the context of accelerating the boosting economy, consumer policies have continued to make efforts. According to data from the China Tourism Research Institute, more than 200 cities in the country have launched night tour lines, night performing arts, and performances such as night cultural tourism rejuvenation plans.

In June this year, Zhejiang Province proposed to build 4 national night cultural tourism consumption agglomerations; Wuhan City proposed night cultural tourism activities such as night light and shadow shows, food festivals, beer festivals, music festivals, and special performing arts. In July, Beijing released the third edition of the "night economy" development measures.

Guo Wenjie, deputy director of the Beijing Municipal Bureau of Commerce, said that government departments will continue to increase the promotion of night activities, guide shopping malls, catering, museums and other places to delay closing stores to activate night consumption.

Chen Lifen, a researcher at the Institute of Market Economy, the Development Research Center of the State Council, said that the return of the "night economy" reflects the toughness and potential of China's consumer market. Encouraging the development of the night economy is conducive to the cultivation of consumer hotspots. Government departments combine short -term support with medium- and long -term policies to boost consumer confidence and consumption expectations.

The development of the night economy also needs to work together in many fields such as transportation and urban management to test the comprehensive level of urban governance. The reporter noticed that the Beijing Metro Line 14 recently extended the departure time of the last bus, and the Suzhou Metro shortened the operation interval; the law enforcement of Shiyan City Management in Hubei used the "wide and strict" method to quickly investigate and deal with catering oil and pollution cases. , Protect the development of "night economy".

Ai Media Consultation data shows that the economic scale of China's night in 2022 will exceed 40 trillion yuan, and the development of "night economy" will bring "real gold and silver" to enterprises. According to the Meituan platform data, from June 6th to July 18th this year, the number of orders from Beijing from Beijing Dining Hall has increased significantly at night. In July, Beijing's night consumption was hot, and the number of orders for restaurants at night accounted for 48%.

The Hu Da Restaurant, which is specially sold on the sale of spicy crayfish, is a well -known dining company on Beijing's street street. It is lined up at 5 pm every day. Zhang Shengtao, the director of operation, told reporters that "experienced the impact of the epidemic, and the restaurant pressure is indeed very high, but the current recovery trend is very good." In his opinion, the development of "night economy" will promote the long -term development of enterprises.

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