Xingnong Ji ② | Deep cultivation of more than 20 years to make the blueberry "from having to fine", the industrial "blue" map of Baoshan Town, the West Coast New District

Qingdao Daily/Guanhai Journalist Li Zhuyin Liu Qin Yin Yawei Shi Yuchen

In 1999, the first blueberry saplings were rooted in Baoshan Taipan in the pure agricultural town in the West Coast New Area of ​​Qingdao, and there was a "open -branched and loose leaves." From scattered planting to brand development, after more than 20 years of deep cultivation. This blue berry has made the sweet and sour days of the pastoral Baoshan, and it has also increasingly bred the "Chinese Blueberry First Town" dream. The blueberry festival held in June each year has opened the road of blueberry industry in the West Coast New Area to branding, standardization, and intensive development. At present, the blueberry planting area of ​​the West Coast New District reaches 100,000 mu, with an annual output value of 1.05 billion yuan. It has successfully created the provincial -level provincial characteristic agricultural product advantage zone. The entire industrial chain of breeding, base planting, and deep processing and sales of fruit is reflected in front of the eyes. On this loess land on the west coast of Jiaozhou Bay, the blue fruit of the spring branches melted the three industries, rich people, and the villages, and the road to revitalization in the future will definitely go more and more practical.

New Farmers after 80s: Find an order to come to the door, and sell over 5 tons daily

Get up at 4 am every day, organize the purchase order, come to the blueberry planting base at 6 o'clock, arrange the picking plan of the day to the workers, and then start to dock the customers until 90 o'clock in the evening. From mid -April to late June each year, Yang Zhongjun of Qingdao Baoxin Blueberry Professional Cooperative is so busy, not even the time for cooking for her daughter. "Now entering the middle and late stages of Shengguo, the customer can require 5-8 tons of fresh fruits every day. The 12th year of companion.

As early as 2010, Yang Zhongjun saw the higher economic value and market prospects of blueberries as emerging small berries. He decisively jumped out of the catering industry and devoted himself to blueberry planting through the form of cooperation with the company. "In the earliest, blueberries were rare, as long as there was fruit, they could be sold, but now consumers have high quality requirements, and they have a large and sweetness." Over the years, he has continuously updated the blueberry variety according to market feedback. The blueberry garden has also expanded from the initial 70 acres to more than 200 acres today, and has obtained certification of non -public agricultural products.

"In the past, we planted a lot of pits in blueberries. For example, do not understand pruning, and the branches are 1 meter without a split, resulting in low yield." Yang Zhongjun knows that blueberry planting is a refined agriculture and will take time every year. Go to Jilin Agricultural University for inspection and study, and now he has also become a "blueberry planting expert". He set up a professional cooperative to provide seedlings and technical experience for fruit farmers in the town.

In Yang Zhongjun's No. 3 greenhouse, the blueberry saplings are not planted in the ground, but in the flower pot. "This is a blueberry planted with matrix cultivation technology. Compared with traditional soil cultivation, it is more labor -saving and saving. The Internet+"Blueberry adoption mode has nearly 3,000 basin -based blueberry pots with" new owner ".

Now, Yang Zhongjun's blueberry career is getting bigger and bigger, and the days are getting more and more popular. The benefit of a greenhouse is about 40,000 to 50,000 yuan. Explore a microcosm of blueberry planting.

Create the entire industry chain, "China Blueberry First Town" strength hard core

In various greenhouses in Baoshan Town, a blueberry tree is full of "sapphires" on the blueberry tree. The layer of light white fruit cream covered with the surface of the fruit is a mature symbol. The workers shuttled the fruit in the fruit forest, and the basket was full after a while. After picking, pre -cold, processing, sorting and other processes, fresh blueberries will be sold to Beijing, Shanghai, Guangzhou and other cities at the fastest speed. Many tourists also took advantage of the blueberry season to experience the fun of picking tour, and tasted the "taste of early summer".

Baoshan Town was named "China Blueberry First Town", which is inseparable from a significant ecological environment. It is located at 35 degrees north latitude, known as the "fruit planting lifeline". The water resources in the town are abundant. It is the birthplace of the two important rivers of Qingdao and Yanghe. In 2001, the first batch of 530 acres of blueberries planted by Jintou Village, Baoshan Town, while creating the first -scale planting of Chinese blueberries, it also made Baoshan a cradle of the national blueberry industry. The small pulp can grow vigorously in Baoshan. There is a generous gift of one side of the soil and water, and it is also indispensable for the hard work of the fruit farmers. At present, the planting area of ​​Blueberry in Baoshan Town reaches 25,000 mu, and has more than 40 varieties such as Lanfeng, O'Neal, Mist, Duke. In June of this year, Qingdao Blueberry Research Institute officially unveiled at the 2022 Yellow Island Blueberry Festival and Baoshan Blueberry Industry Unite Conference, focusing on the research and development of new varieties and the promotion of new technologies, and brought together the doctoral workstation of the domestic blueberry world Thai Dou for the management of blueberry fields. Guide services throughout the process to provide guarantees for faster and better development in the blueberry industry.

For more than 20 years, Baoshan Town has focused on the blueberry industry, insisted on running agriculture with open thinking, developing agriculture with industrialized thinking, and making every effort to create a blueberry industry chain. In the exhibition hall of Baoshan Blueberry Planting Demonstration Center, there are many derivatives such as fruit wine, jam, enzyme, anthocyanins. In order to enhance the added value of blueberry fruits, Baoshan Town Construction Fruit Deep Processing Industrial Park, promoting the industrial replenishment chain through fine processing, effectively solved shortcomings such as the storage and classification of fruit, so that the blueberries in the hands of the people really became "tight goods goods "And" preservation goods ". It is understood that in 2021, the annual output value of the blueberry industry in Baoshan Town reached 900 million yuan, and the masses increased their revenue of 120 million yuan compared with last year.

"Going out" to achieve the brand premium, Baoshan blueberry IP innovation "out of the circle"

Brandization is the only way for industry "going global" and "going far". In 2018, "Baoshan Blueberry" was approved by the national geographical indication to prove the trademark, and since then the brand -oriented road. In order to promote the development of standardization, Baoshan Town vigorously promoted unified planting technology and standards, printed unified packaging to sell external sales, and achieved standardization and unified management of fruit. In terms of planting technology, in -depth cooperation with universities and scientific research institutes such as the Chinese Academy of Agricultural Sciences, China Agricultural University, Qingdao Agricultural University and other universities and research institutes, set up college practice bases and technical promotion centers to introduce promotion Wait more than 10 orchards to refine the management technology to ensure green and organic production of fruit. In 2016, the eighth batch of national agricultural standardization demonstration projects, "Baoshan Town National Blueberry Cultivation Comprehensive Standardization Demonstration Zone", officially passed the acceptance.

Calling the brand, it is necessary to "work deeply" and "a big voice". In the large -scale publicity screen and the bus stops along the urban area, the advertising position of the bus station opens the "Bast screen" model; cooperates with Yongwang Mengle City to enable the "Baoshan Windows" metropolitan living room; in Xi'an, Beijing, Shanghai, Shanghai, Shanghai, Shanghai, Shanghai, Shanghai, Shanghai Shenzhen and other large and medium -sized cities hold promotion meetings. Douyin video heat reaches 2.6 million ... In a creative promotion of creative promotion, the "Baoshan Blueberry" brand sound and influence are also increasing.

"We must match this channel, and we must advance every day after the group." On the day when the reporter interviewed in the town, Sui Jun, President of the Blueberry Industry Association of Baoshan Town, New District of the West Coast, almost did not leave. High -end channel vendors are his primary work in the near future. Since its establishment in 2020, the association has organized its members to jointly promote the "platform" of Baoshan Blueberry to uniformly develop the market. "Customers say that deliciousness is one aspect, but the most intuitive recognition is actually a brand premium. Now the price of Baoshan blueberries is 10-15 yuan per catty per catty." In the view of the Sui Army, the branding and industrialization of agricultural products It is a "slow work", which is inseparable from the multi -party strength and solid advancement.

In the process of implementing the brand strategy, the West Coastal New Area has played a number of "innovative cards". In April of this year, the spokesperson for Baoshan Blueberry IP image "Lan Zhi", "Blue Beauty", "Blue Mountain", "Lan Treasure", and "Dream of Town" and other cultural and creative products were officially unveiled. From tide -to -play toys to refrigerators, bookmarks, brooches, etc., these IP derivatives not only gave consumers the meaning of "good berry", but also enriched the cultural connotation of blueberry. (Qingdao Daily/Guanhai Journalist Liu Qin/Wen Yin Yawei/Picture)

Reporter's note:

The fusion of the three industries, the small pulp, the "concerto"

Baoshan Xiushui pregnancy fresh fruit, Zhaojie invited Jun to pick them up. Blueberry picking also drives the "trunk economy" here, and the "Baoshan Treasure Hunting" agricultural travel brand is increasingly sounded.

The reporter learned in an interview that the development model of agricultural and tourism integration not only attracted a large number of tourists, but also found the way to get rich for the people. Normally, a worker works in the blueberry park and can earn 780,000 yuan a year without delaying the work of his field. There is a sixty -year -old lady in Baoshan Lamborghi Park. She can earn 200 yuan a day by picking fruit. She has built a brand new large tile house with the money of picking blueberries in recent years. There are countless examples of "Xingnong", and this is inseparable from the precise ideas of the "aiming" urban modern agriculture in the West Coast New Area. The "blue economy" stringed by the small berry activated the code.

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