Seedlings enterprises to meet the difficulties and go to the future | \"Cloud Flower Show\&qu

The author | Shao Yue Han Yun Song Juntao

In recent years, with the continuous increase of flower consumption and decreased seedling imports, the volume of flowers and seedlings in China has maintained a good growth rate. However, however Since the outbreak of the epidemic, all aspects of the research and development, production, circulation, and consumption of the seedling industry have been seriously affected. Faced with challenges, seedling enterprises actively responded to practice internal skills in variety, quality, brand, cost, channel and other aspects, and objectively accelerated the industry's upgrade.

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Seed industry -the brightest batch in the industry

The influence is temporarily in a trough, but the flower industry is still rising in China. The current situation of municipal garden flowers and flowers will not change in a short period of time, but family horticultural consumption will continue to grow and expand the proportion. In the future, more emerging consumer power will be injected into the flower field.

According to Zhang Weidong, chairman of Paul Century Gardening Co., Ltd., after the high -speed growth of the flower industry in the previous 10 years, it will enter a slow development period. Flowers in urban public green space are changing from the increase in quantity to quality. The innovation of landscape application models and the selection of new and excellent varieties have become more and more important, so the improvement of landscape will gradually increase the amount of flowers.

Zhou Shiliang, general manager of Yihua Horticulture, believes that with the significant increase in personal consumption, the personalized characteristics of products are becoming increasingly obvious, and the color and type are richer. The rapid growth of the e -commerce platform, coupled with the longer at home after the epidemic, indirectly increased the consumption of family flowers, and promoted the further growth of small potted market share. Li Yuanyuan, Minister of Flower Sales Department of Bantian Seedlings (Suzhou) Co., Ltd., believes that the epidemic has brought new industries, such as balcony vegetables and balcony flowers.

▲ Lily of the Lily

With the growth of family consumption, flower products will be richer and more diverse, and the market and supporting links will also be Will be more professional. As Zhang Tianli, the head of the team team of the China District, said that the difference between the old and the young and the difference between men and women. People are very different about the focus of varieties. The first performance of the industry's development is \"the product is greatly rich.\" The industry will also have the supply chain system that is more suitable for flowers transportation, more suitable for the support of the local market, and also knows the live video of customer needs. It will also have more people to understand the importance of breeding and intellectual property rights.

In addition to traditional sales channels, new sales models will continue to develop. Liu Bangxian, chairman of Dahan Group, believes that although the epidemic has led to the decline of the traditional flower gardening industry, the new online sales model has made rapid progress, especially the younger generation of online consumption is huge, which has promoted changes in the variety, small specifications, and transportation resistance of seedling varieties. Essence Terminal consumption is increasing and rising, Valentine's Day, March 8th, Mother's Day, Teacher's Day and other traditional festivalsThe demand for flowers and the New Year's Eve is the most powerful proof.

The epidemic promoted the transformation and upgrading of the industry. Enterprises that dominate the technology chain will master more industry resources in the future and form a monopoly within a certain range. The production model will usher in a new round of upgrades, from human consuming models to mechanization and division of labor more detailed. In the field of landscape flowers, no matter from the business model, market strategy, or variety technology, it will pay more attention to innovation, and the gap with foreign countries is getting smaller and smaller. From the new varieties of cutting breeding flower beds, it can be seen that a large number of breeding companies have liberalized the Chinese market, and the European Flower Show new varieties can soon be produced in China. The application form of flowers has further promoted the prosperity of the courtyard plants, and the richness and product quality of the flowers of the flowers are continuously improved.

▲ ▲ The Earl \"Earl\" series

The variety of grass flower varieties of flower beds is becoming more and more abundant, and the requirements for quality are becoming more The higher the higher. In previous years, most of the grass flower growers were mainly planted by black nutrition cups, and the quality requirements of the flower units were not very high. However, in recent years, farmers in more and more regions across the country have begun to change to two -color cup planting, which also has higher requirements for variety quality. This has also put forward higher challenges for breeding companies.

The epidemic has brought the time to industry change and reshuffle. Zhou Xiaoyun, deputy director of the Guangzhou Flower Research Center, believes that after the survival of the fittest, whoever can persist, whoever persists can be born in difficulties. At present, the new situation has put forward higher requirements for seedlings manufacturers. It is necessary to practice internal skills in \"varieties, quality, brand, cost\", and continuously innovate in independent selection of new varieties and new technologies research and development. Provide strong support for the development of the flower industry.

▲ Australian Fox Tail 'Martinlida'

Enterprise actively respond to challenges

Traditional tradition under the epidemic situation The chain of production -logistics -distribution market -consumer chain is broken. Enterprises face multiple challenges, accelerate the adjustment of variety structures, explore the diversification of sales models, reasonably adjust production plans, and improve service capabilities. Due to various international display visits and face -to -face exchanges in the industry, enterprises will more communicate and promote, guide consumption through online technology sharing sessions, online viewing exhibitions, etc. through video output online, etc. In the middle of consumption, it may be quickly opened.

Some links will be opened, but some links are not accessible. Logistics and uncertainty of the epidemic are the biggest challenges facing seedlings at this stage. This requires enterprises to make adjustments to the adjustment of water control, packaging, refrigeration, etc., choose different transportation methods, and strive to give the goods in the hands of customers.

The category produced by enterprises is transforming from short -term speed varieties to medium- and long -term, perennial varieties, and uses longer onesThe production cycle and the characteristics of repeated trimming are avoided to avoid the economic losses of direct flowers. Aixi gardening will focus on products with better resistance and longer shelf periods, so that customers will have longer sales buffer periods. In the future, they may also develop balcony fruits and vegetables with ornamental and practical functions for the home gardening market. Shanghai Yuanyi also adopts overall contraction and maintains stable strategies as possible, and is using modern facilities to expand emergency production of vegetable seedlings and strawberry seedlings.

▲ The bipolar vine 'Rio' (pink)

Liu Bangxian believes that on the one hand, foreign materials and seedlings of seedlings The cost of this transportation has increased significantly. On the other hand, the flower industry depends on the production of greenhouse bases, and the stability of land use is also one of the pressure factors. Regular relocation also affects the abandonment of equipment, new purchases and employment stability of employees. Enterprises can only strive for open source throttling, increase employee benefits, and hope to spend difficulties. Li Xue, general manager of Quanmei, believes that enterprises have their own supporting accommodation and cafeteria. They can be closed during the epidemic and reduce losses. Quanmei is produced according to orders. Basically there is no inventory, which can avoid risks to a certain extent. The Shanghai Seed Industry Arrangement Base Store staff uses effective facilities and equipment to adjust the flowering period to adjust the flowering time as much as possible. Due to the serious losses in the first half of this year, the production of breeding companies in the second half of the year will produce more novel varieties and products that are more suitable for home consumption. In terms of sales, they pay attention to the establishment of terminal brands, expand more online stores, and develop offline channels.

▲ Iloveu '

Seedling enterprises launching the consumer market

Doing a good job of product promotion and customer service is the key to opening the terminal consumer market.

Shanghai Yuanyi originally focused on providing municipal flowers and satisfying public consumption. In recent years, it has continuously introduced new flower varieties to expand the home gardening market with personalized, branded and better products. In terms of varieties, it focuses on strong resistance and special colors, especially the varieties suitable for balcony planting. Most of the non -sex products are different from municipalized products. At the same time, expanding the application scenarios of flowers can not only drive agricultural tourism and tourism, but also enhance the added value of flowers and extend the industrial chain. Yuanyi will also expand the types of acupuncture plate specifications. On the one hand, it will expand the seedling seedlings for professional customers to improve the efficiency of greenhouse equipment and save logistics costs; on the other hand, develop some large acupoint seedlings and added value for family users High products make it easier for customers to plant and improve planting interest.

Yihua Horticulture has been focusing on the introduction and promotion of personal consumer pottery varieties in the past 10 years, such as Changshouhua, Carnations, Pen Chrysanthemum, Dance Chunhua, Dali Flower, Golden Bell, etc. Ball chrysanthemums, wind chimes, dragon gangsters, ping -pong chrysanthemums, tiger ear grass and other types. The company plans to build 10 hectares of standard greenhouses in Yunnan from 2022 to 2023.Introduce more varieties. In terms of marketing, Yihua Horticulture focuses on the cognitive upgrades of some growers' cognition of quality, brand, and differentiated, and will cooperate with breeders, growers, dealers, and e -commerce. Positioning, packaging, planting, and sales to guide the consumer cognition of the terminal. On May 4 this year, Yihua Horticulture Joint Breeding, Tmall, Planting customers, e -commerce dealers (Hongyue) (Hongyue) lived on Tmall Lielun Mother's Day and brought new excellent carnations' carnation 'first kiss', successfully detonating the consumption boom Essence

Guanghua has been promoting the mainstream best -selling red system 'Xiaojiao' '' Faxi '' '' 'Faiyun' '' Chao Tianjiao '' 'Xiangmeng Red Palm' and other red palm varieties, and gradually launched a number of consumption Purple, orange, white and brown, black and other new varieties such as purple, orange, white and coffee, and the guidance of multi -specifications and multi -purpose guidance.

▲ Non -sex sage 'dazzling blue'

In flower breeding in flower beds, Banner is in Begonia and Star Flowers In the same strength, new varieties and new flowers will be continuously launched; in response to the growth of flowers and root plant markets, Banner will launch 1 or 2 new varieties every year in addition to the existing product line. A few years ago, Banner had begun to deploy the domestic horticultural market, set up a sex seedling breeding base in Kunming, and introduce more new and excellent varieties that meet local consumption habits and aesthetic, accelerate the localization process of cuttings, improve product supply to supply product supply system.

Shisa's actions in this regard continued to expand product types. Last year, I acquired the German BOCK's iron chopstick breeding project. This year, the production of edible garden products has been added to Europe this year. Classed Dada has also expanded the range of varieties in China this year. In terms of brand cultivation, in addition to the familiar brand such as carnations' first kiss', this year also started the brand project of carnations' puzzles' '' ' More interesting brands are pushed to the market.

Dahan's annual farm open day will convey product information to customers by combining on -site and online, and strive to technical support activities and brand promotion with foreign suppliers. Because of the impact of the epidemic, foreign suppliers could not visit China, but they also displayed new varieties through online live broadcast.

▲ Baijin Turtle Back Bamboo

Beijing Huamu will further strengthen marketing, and use Yangzhou Branch to drive the East China market with the Yangzhou Branch. Layout, expand the Chengdu -Chongqing market, go deep into important cities such as Zhengzhou, Qingdao, and Hangzhou, and continue to carry out the local promotion of products and services. Further strengthen the innovation of the seed industry and build a new germplasm innovation center. In the marketing of the Volkswagen Gardening sector, Beijing Huamu will adopt more online methods, such as Taobao live broadcast, social group purchase and other models to enrich online display activities. Their eighth spring flower show will pass online and offline Combining the platform, the promotion and sales of key new varieties and new products are carried outSell.

Cloud Flower Show Youyun

Dahan, Guanghua, Yihua, Shanghai Hezhong, Shanghai Seed Industry, Shanghai Yuanyi, Ai Key, Quanmei, Beijing Huamu, Xisa Da Da Da Da Da Da Da Da Da Da Da Da Da Da Da Da Da Da Da Da Da Da Da Da Da Da Da Da Ledda The \"Cloud Flower Show -Seedlings Hall\" of \"Cloud Flower Show -Seedling Hall\" composed of seedling companies such as Sanda, Bantian, Banna, and Paul Century, a large wave of new products will be pushed to the market.

▲ Fairy Lai Lai's \"Die Yi\"

Orange Multi -League of Multi -Pin, Kobelig Begonia, Xianzhengda Fairy It is a product line for the development of Dahan for many years. It is a key seedlings that are favored by customers. New varieties are launched every year. Dahan currently launches nearly 16 seedlings, with more than 14 suppliers in cooperation. This year, it was originally planned to launch the newly launched Bai Jinju's early series \"Fonti\" and Kerley Kerley Demonstration of the \"Sugar\" series. Curon is known for its soft pale purple, rich flowers, and fragrance. The \"Su Sugar\" series is suitable for cultivation on outdoor terraces. It has the characteristics of early flowers, compact plant types, and strong climate adaptability. In addition, this year Dahan and Xianzheng also jointly launched the new varieties of Dalihua, dance spring flowers, and pimple chrysanthemums.

▲ The Star Flower 'Flower'

The carnations launched by Yihua Horticulture '\"first kiss' '' love at first sight 'Oscar' The effect is prominent, the price of the finished products of similar products is higher than the market price of 2.0 to 3.0 yuan per pot. The highlights of this year's main promotion include carnations 'love at first sight', longevity flower \"oil painting\" series and \"amusement park\" series, and Dalihua \"Sisters Tao\" series. Among them, ‘At first sight’ Single plant will present three colors of deep powder, light powder, and white at the same time, which has high ornamental. Single petal longevity flower \"oil painting\" series is retro color, the color gradient, and the petals have unique matte texture. The \"Sisters Tao\" series has 9 new colors, which grow compact and different colors and flowers.

Guanghua originally planned to promote the new variety of new varieties at the International Flower Show. This variety has large plant types, bright leaf color, bright color, and long shelf periods. It cultivates the bright buds in the southern region in the southern region. The buds are bright and non -fading, and the resistance performance is good. In addition, Guanghua will launch two new white -handed varieties.

▲ Wind Bell Cao's champion Beibea 'White

There are many new products in Shanghai Yuanyi this year, such as hanging begonia \" Tangkui \"series, Fenghua hundred -day grass\" hot air balloon \"series, super dance spring flower\" Subeka \"series and\" beautiful card \"mixed color and new flower color, super phoenix\" Sanbez \"series sweetheart white and colorful leaf grass \"Central Street\" series, geranium \"waterfall\" series, Huoxiang thistle \"Patna\" series, bird tail \"Heat\" series, Caohai Tong \"Scarla\" series, etc. Among them, the \"Tang Kui\" series is a vertical hanging big begonia, withIt has the characteristics of early flowers, strong growth, and large flowers, which are suitable for planting on large containers and balconies. The \"hot air balloon\" series of flowers is twice as diameter than similar products. It is one of the largest and severity of the variety of grassy grass varieties on the market, and has strong branches, compact interceries, difficulty in growing, neat land, and neat land. It has excellent anti -white powder disease, heat resistance to drought and drought. Super dance spring flowers and new flowers are both the advantages of dwarf and dance spring flowers. It has good rain resistance, strong resistance, and long flowering period. In terms of perennial flowers and combination applications, Yuanyi will launch the \"Fireworks\" series of cone flower blessing Lukai, the \"Bordeaux\" series of the Rougelin rats, the hydrangea, the \"whirlwind\" series of the heavenly chrysanthemum, and the new woman \"fantasy\" New excellent flowers such as the series, the \"Earl\" series of bones and bones.

▲ The hanging big flower begonia 'Tangkui® green leaf red'

Shanghai Lotus planned at the flower show plan display display Flower products, gardening pots, pots and pipelines. Flower products include Zhu Dinghong, Lily, Jialan, palace lantern lily, elephant taro potted plants and other products.

▲ ▲ Purple Songguo \"Polly Color\" series

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