Xinli Beer has received a lot of capital in the funds of Yu Minhong to set up a funds in the craft beer track

29jul

Reporter Xu Jie, a reporter from Xu Jie, Li Jingxin Zero Beer received the industry's attention by Yu Minhong's investment. On July 26, Tianyancha's information showed that the non -mellow beer brand Xinzong Zero Beer Operation Fang Wuyan Food Technology (Shanghai) Co., Ltd. (hereinafter referred to as "Wuya Food") changed its industrial and commercial change, and the registered capital was changed from 1.2739 million yuan. For 1.3431 million yuan, the new shareholders are private equity funds, Tibet, Hongtaiku Entertainment Equity Investment Partnership (hereinafter referred to as "Hong Taiku Entertainment"). Hong Taiku Entertainment Manager is Beijing Hongtong Tongchuang Investment Management Co., Ltd. (hereinafter referred to as "Hong Tai Tongchuang"), and Hongtong Tongchuang was co -founded by Sheng Xitai, former chairman of Huatai United Securities Co., Ltd., a well -known entrepreneur. Many capitals scrambled to enter the bureau. As the drinking beer gradually became a new trend, the craft beer track attracted a lot of capital. "Tmall Beer Trends White Paper" shows that the craft beer market is growing at high speed. In 2021, the growth rate of my country's craft beer in China was much higher than the entire beer market. Sour beer, fruit beer, and IPA (Indian light Selene) increased by 45%, 35%, and 19%, respectively. The future -expected craft beer has attracted many capital to enter the game. Data from Tianyan Check shows that in 2021, my country's craft beer registered enterprises were newly added to 1,378, and almost every month, there were capital capital injection craft brands. As of July this year, there were more than 4,300 existing companies related to craft beer. At the same time, many craft beer brands such as love Guru, Xuanbo beer, space crafts, Shenzhen cats outside the cat, Beijing Wan Bream, Shanghai Brahma crafts have received financing. Ouyang Qianli, a researcher in the wine industry, said that craft beer has received capital attention, or the production capacity of craft beer has increased due to the decline in "traditional beer" production capacity. For capital, the future growth space of craft beer is not limited. In addition, craft beer represents new lifestyle and new consumer scenarios, which is quite attractive for capital. The Research Report on Xingye Securities shows that the current main population of craft beer in my country has gradually transitioned to the post -90s and post -00s, showing a younger trend. While catering the needs of young consumers for the taste and taste of young consumers, it also meets the detailed and diversified needs of consumer life scenes with diversified products. Many enterprises have been born in many emerging brands of craft beer tracks, and traditional beer brands have also raised their horsesy. They have joined the craft beer track through high -end transformation. Such as Budweiser Beer, Gale Beer, Tsingtao Beer, Yanjing Beer, China Resources Beer, and Pearl River Beer have launched a number of craft beer. "Mainstream beer brands have joined the craft beer track. It is mainly due to the mainstream beer brand through observations in recent years, and has judged the direction of future beer consumption changes and started producing craft beer to meet consumer needs." The beer industry Analyst Fang Gang said. In addition, the "heating up" of the craft beer track has also attracted cross -border players, Hema, Haidilao, Ding Dong buying vegetables, Meituan and other layout of craft beer. In 2021, Haidilao launched two new specialty craft beer: "Honey Honey Baixiang Mangmeng Beer" and "Honey Oolong Tea Beer", and at the same time launched the beer brand "20,000 miles". Zhao Wei, the person in charge of Haidilao Beer Project, told reporters that Haidilao hopes that customers can enjoy a unique taste of beer when eating hot pot in Haidilao. Meituan also launched the craftsmanship plasma moral wheat white beer. "This beer has entered the platform to sell beer categories in less than one month. Meituan buying vegetables is promoting self -developed products by improving the supply chain, reducing circulation links, and gradually being accepted by consumers." Meimei. "Meimei. The group buying food said in an interview with reporters. According to the forecast of the Euromonitor agency, the size of the craft beer market will increase to 75.13 billion yuan in 2023. By 2025, the domestic craft beer market size will be about 87.5 billion, the penetration rate will reach 11%, and the prospects are broad. Although the prospects for craft beer tracks are expected, the industry competition is extremely fierce. At present, there are no leading brands in this track, but there are many "falling" brands. Data from Tianyan Check shows that as of now, the company's state is 1,159 craft beer companies that have stopped business, cancel, and revoke. "At present, the quality of craft beer is uneven and the price is large. For some wine friends, craft beer is sometimes equivalent to self -brewed beer." Ouyang Qianli said.

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