Harbin beer, delicious food, punch card net red landmark, passenger flow 200,000, the popularity of the city of Shiman

After entering the beer festival time, the popularity in the old street was bursting.

The naked eye 3D big screen skyrocketed, a fashion concert was staged, beer cuisine was fast ... Under the hot summer, the consumer market in the western city ushered in "Ganlin". According to statistics, since the start of the Brewery Festival in the first street in Shinan South, it has attracted about 200,000 citizens and tourists as of now. The amount is doubled.

Big passenger flow gives new surprises to the old city merchants

"It feels great!" At the main venue of the Own Oaths of the Oktobe Festival in Shangjie, tourist Wang Lele left a glass of beer in his left hand, and his right hand followed the music melody on the stage. At the end of a performance, she still endlessly. Most citizens and tourists who experience vibrant beer festivals in the Shan League Plaza are here. This summer, in the old city of the west, citizens and tourists have gained a more colorful experience for "Shangjieli Harbin Beer".

Driven by the Beer Festival, the popularity of offline business around Zhongshan Road has rebounded. "Recently, the passenger flow suddenly became a lot, and the turnover of our stores has doubled on average." Said the owner of Shanghai Aunt Zhongshan Road store. "As a merchant, we are very grateful to the Beer Festival on Zhongshan Road. The epidemic in recent years is really not very good, but this event came to our store's door. The business has improved a lot." Said the owner of Xudong Seafood.

New potential for the upgrading of business formats and release of consumption

The 1907 Light and Shadow Club integrating catering and light and shadow brings a new immersive consumption experience to consumers -here you can visit the museum, watch movies, understand the story of Qingdao Lao Guangying, and watch the naked eye 3D screen while eating. On July 27th and 28th, "Drama Gathering Qingdao 1907 -No NG Clock Theater" was also launched.

During the Beer Festival, the diverse punch -in experience areas set up in Pingheli and Sanjiangli, which make it in line with the young people with the taste of young people, and the old building and beer fragrance. People who come to the old town have a richer experience.

Cultivate new scenes to create a new business card for consumption

The old site of the Qingdao Chamber of Commerce turned into the city memory hall of Zhongshan Road. The fashion music in the house of Pinghe Lili Electric Music House sounded and integrated into the aesthetics of life to become a popular online celebrity punch place ... Walking on the streets of the old city in the west The cultural connotation is coexisting with the new format, glowing with a new era.

In addition to the business format, the application of 5G, digital technology, big data and other technologies, creativity and technology improve the revival Zhongshan Road block, allowing the historical urban area to "pretty".

The old city in the west is not only an important consumer carrier, but also a business card for urban culture. Relying on historical and cultural resources such as historical and cultural resources, the Zhongshan Road area has become a new window for urban consumption and new cultural exchanges.

Guanhai News/Qingdao Evening News reporter Zhang Yan Sandsman Zhao Binhan Correspondent Zhao Manyi

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