New media: From "Wang Chengcheng" to Zhou Yan, behind the crazy show of wealth is the realization industry chain

Singapore's "Lianhe Zaobao" July 27th article, original topic: In the afternoon, it is a cost of showing a good disaster to show off the wealth, and it is risky. These days, the Internet celebrity "Wang Chengcheng" and Jiangxi state -owned enterprise employee Zhou Yan staged two pit father dramas because of showing off their wealth.

Net celebrities named "Wang Chengcheng" have long been active on Douyin and other platforms. Before her account was banned, she posted a large number of videos of showing off wealth, and there were many elements such as luxury cars, luxury homes and luxury goods. The controversy caused by "Wang Chengcheng" has not completely faded. Zhou Yan, who showed off his wealth in the circle of friends, appeared again and was self -reported "Versailles".

The risk of being investigated and being dismissed, showing off the bottom of the family without avoiding it. But the videos of showing off wealth on the Internet abound, and even a trend. Zhou Xuan's wealth may be for a while to satisfy his vanity. "Wang Chengcheng" has made it clear from the beginning to attract attention through showing off wealth. Is there many benefits behind the wealthy wealth? What is the industrial chain behind the wealthy wealth?

The Chinese media reported last year that some of the videos of showing wealth were shot at a very low cost. There are a lot of luxury rental platforms on the Internet. Under the banner of "changing wearing every day" and "changing to you". It only takes more than ten yuan a day to rent big -name clothes, jewelry or handbags. As for millions of luxury cars, some leasing platforms specifically provide photographers with leasing services charged by hours, which only costs hundreds of yuan per hour. Some platforms provide group leasing services, 10 people spell rent together, and the cost will be reduced.

Behind the crazy show of wealth is the desire to harvest and monetize traffic. Video producers tried their best to dig out the content of showing off their wealth, attracting a lot of fans' attention in a short period of time, and then "realized" through the form of goods and advertising. At the end of many dazzling wealth videos, advertisements for selling cars, housing or watching watches will be embedded. A number of short video bloggers revealed that their offers for advertising and promotion ranging from thousands to tens of thousands of yuan, and some deeper cooperation costs were "not capped." Some people in the industry have revealed that many of the wealthy videos have developed offline projects. They want to buy luxury cars and want to become rich, attract many people to participate in the so -called money -making projects borrowing usury loans.

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