Ranking 82nd!Xinhua Insurance has been shortlisted for the most valuable brand in China for 19 consecutive years

The "Nineteenth)" World Brand Conference ", hosted by World Brand Lab, was held in Beijing on July 26. At the meeting, the 2022" China 500 Most Valuable Brand "analysis report was released. Xinhua Insurance ranks 82nd in the list with a brand value of 77.238 billion yuan.

In this annual report based on financial data, brand strength and consumer behavior analysis, Xinhua Insurance's brand value was 77.238 billion yuan, an increase of nearly 9 billion yuan from the previous year's brand value, ranking 82nd. This is the birth of Xinhua Insurance since the list of the list. It has entered the list for 19 consecutive years and has lived in the top 100 for 11 consecutive years. It has fully proved the company's comprehensive strength in operating capabilities, brand building, and sustainable development.

The organizer said that the focus of the brand as the core competitiveness of the enterprise is not only an intangible asset, but also a complex ecosystem. The influence and momentum of the brand are extremely important in brand building. The good momentum of the brand allows customers to continue the brand's favor from a product to the next product, so that the brand can maintain vitality for a long time.

In 2022, Xinhua Insurance will always anchor the development vision of "China's best financial service group with a comprehensive life insurance business as the core" proposed at the beginning of listing. Fourth Five "planning landing, business structure optimization, marketing team transformation, product service supply and other aspects to comprehensively improve the company's core competitiveness, provide customers with the guarantee of a happy life, and add harmonious and peaceful power to society.

World Brand Lab (World Brand Lab)

It is an international brand value research institution. Its experts and advisers come from the world's top universities such as Harvard and Yale University. Its research results have become an important basis for the evaluation of intangible assets in many companies in the process of mergers and acquisitions. The "China 500 Most Valuable Brand" released for 19 consecutive years has adopted the "Return to the Early Method" to evaluate the brand value. This is based on the economic application method, which integrates consumer research, competition analysis, and predictions for future revenue of enterprises. Bleak

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