"Promoting quality improvement and efficiency of the Yujiu brand" Yuejiu head talks about development series ⑤ Baofeng articles "insist on" Yiqing Shuangpin "to make Dabao Fengxiang famous wine

On February 14, the Provincial Party Committee's rural work conference was held in Zhengzhou. The main leaders of the Provincial Party Committee attended the meeting and delivered a speech. The meeting pointed out that we must focus on making breakthroughs in strengthening the wine industry, dairy, and traditional Chinese medicine industry, cultivating key leading companies in the wine industry, and starting up the Henan wine brand. On February 24th, the main leaders of the Provincial Party Committee went into Baofeng Liquor to investigate during the investigation of Pingdingshan City, and then pointed out that it is necessary Quality and efficiency and revitalization. On February 28, the main leaders of the Provincial Party Committee hosted a symposium on the revitalization and development of the provincial liquor industry at the Zhengzhou Marketing Center of Yangshao Wine Industry, further conveying the spirit of the main leadership instructions of the Provincial Party Committee, and put forward specific requirements for the next step of the transformation of the wine industry.

It can be said that these meetings, research, and instructions this year pointed out the direction for the transformation and development work of the next stage of Yujiu, and also caused a warm response from the key enterprises in Yujiu in the province. And firmly accelerate the determination of development. The following is Wang Ruofei, chairman of Baofeng Wine Co., Ltd. Wang Ruofei's work ideas and specific arrangements for 2022--

□ Wang Ruofei

■ Strengthen production management and improve product quality

Earlier this year, the main leaders of the Provincial Party Committee walked into the special investigation of Baofeng Wine Industry, and put forward requirements and pointing for the next development of the enterprise. At the same time, it also gave the enterprise a great encouragement and confidence. In order to implement the requirements of the main leadership of the Provincial Party Committee, the company focuses on the following aspects this year:

The first is to adhere to quality first and continue to expand the production capacity of the original wine. It has more scientific optimization specifications for the crushing, curvature, brewing, brewing, storage, and ticking of raw grain, making, brewing, storage, and hooking, and the alcohol rate and superior product rate have been effectively improved.

The second is to adhere to project leadership and continuously expand the scale of enterprise production. Since last year, the company has invested more than 70 million yuan, and has completed more than 30 items of facilities and equipment upgrades and infrastructure projects, including intelligent and mechanized transformation, red star workshop restoration and transformation, new digital intelligent three -dimensional storage, original wine storage tanks upgrade, upgrading Reconstruction, etc., laid the foundation for expanding capacity and energy storage.

The third is to persist in recruiting talents and continuously strengthen the technical team. Actively create a master studio, set up a corporate training college, and grab the technical talents of the liquor industry, and create a technical team led by national liquor masters and liquor brewing masters.

The fourth is to adhere to the brewing of ancient law and continuously improve the quality of drinking. On the basis of inheriting the millennium "program" ancient method brewing technology, the "four clear standards" of Baofeng wine created the "Baofeng Six Arts" brewing method, which continuously improved the quality of the wine. In the future, it is necessary to promote the quality of product quality on the basis of adhering to the "Yiqing Shuangpin" plan and lay out a good layout for future development.

■ Deeply cultivating the market's market for breakthroughs

The development of wine companies will eventually fall into sales and sales. In order to expand the market to promote sales, the company has formulated a clear planning and path.

The first is to deeply cultivate the market in the provincial market, focusing on offline sales of main channels. At present, the layout of the province's market has been basically completed, and 224 commercial outlets have been completed. At the same time, actively promote the nationalization strategy, and accelerate the construction of foreign markets and commercial expansion. At present, the national color fragrance series and Baofeng Daqu series have been initially implemented in markets in Shandong, Hebei, Fujian, Guangdong, Anhui and other markets.

The second is to increase sales of e -commerce platforms and continuously expand online sales. In 2021, the revenue was 100 million yuan in online revenue throughout the year, becoming the best liquor company in Henan's e -commerce sales performance. This year, it will go further on this year.

The third is to strengthen brands and optimize product structure and market layout. Adhere to the strategy of big single products, make efforts on series of products such as "national color fragrance", "golden label" and "wine", strengthen high -end and sub -high -end products, deepen mass consumer products, and continuously improve cost -effectiveness and paid degrees.

At the same time, with the strong support of the Pingdingshan Municipal Party Committee, the Baofeng County Party Committee and the County Government, the Baofeng Wine Cultural Industry Park, which covers an area of ​​1,000 acres and has a total investment of 2 billion yuan, has completed the preliminary plan and will enter the implementation stage this year. After the production, the annual output of original wine will reach 40,000 tons and 70,000 tons of commercial wine, which will lay a solid foundation for Baofeng's next development.

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