"Lock" tax -free consumer market, the Greater Bay Area enterprises are scrambling to deploy free trade ports

Photo, text/Yangcheng Evening News Special Piece Haikou reporter Sun Qiman

A plane from Guangzhou, one hour later, the Li Tao and his wife arrived in Haikou. When I came to Hainan this time, in addition to "buying and buying" at duty -free shops, Li Tao also had an important destination -the 2nd China International Consumer Products Expo (hereinafter referred to as the "Overclocking Expo").

On July 29th, the Consumer Expo will usher in the public opening day, and the whole country can enjoy global consumer boutiques here. Since the opening on July 25, the 100,000 square meters of the Expo has always been crowded. Among them, Hall 6 dual -loop buying the global exhibition area "popularity" in Hall 6, which has gathered many duty -free companies,. Many viewers are popular. The venue queues to participate in activities and experience new products.

Hainan outlying islands duty -free bonus continuous release

In the territory of China's consumption transformation and upgrading today, Hainan Free Trade Port (hereinafter referred to as "Hainan Free Trade Port") performed very brightly.

In 2021, the total sales of Hainan's outlying island duty -free shops exceeded 60 billion yuan, an increase of 84%year -on -year; the number of tax -free shoppers was about 9.68 million, an increase of 73%year -on -year; the number of tax -free purchases was 53.49 million, a year -on -year increase of 71%.

Starting from July 1, 2020, Hainan's ex -tax -free shopping quota has increased from 30,000 yuan per person per year to 100,000 yuan. The types of goods with a limited number of purchases have been greatly reduced. The biggest adjustment. According to statistics from Haikou Customs, from July 1, 2020 to the end of June this year, Haikou Customs supervised a total of 90.6 billion yuan in duty -free goods, 125 million sales pieces, 12.28 million shopping passengers, and averaged 124 million yuan per daily shopping. The new policy increased by 257%before the implementation of the policy.

At the second global consumption innovation and duty -free and tourism retail conference held by the current Expo, people from the industry's head brands and consulting agencies believe that the dividend of Hainan's outlying tax exemption policy continues to be released, and Hainan Free Trade Port Consumption continues to improve quality Upgrading provides new impetus for China's consumption recovery growth.

Duty -free enterprises in the Greater Bay Area are scrambling to deploy free trade ports

As one of the core policies of Hainan Free Trade Port, the New Deal of Duty Free is the islands is continuously released. Under the fiery duty -free economy, major duty -free operators are scrambling to lay out, and companies in the Greater Bay Area are no exception.

In the dual -loop buying area of ​​Hall 6 of this year, China Exemption Group, Shenzhen Duty Free Group, Zhuhai Duty Free Group, and Maritime Global Excellent Duty Free City and other duty -free business entities have their own tricks, which are the "duty -free economy" for "duty -free economy". Add more heat.

The reporter saw at the scene that sea control Global Boutique Duty Free City Exhibition Hall created the Yuan universe experience zone through 3D panoramic screening equipment. This has also become one of the hot punch locations of the current Expo.

Shenzhen Duty Free Group "moved" the first duty -free mirror center into the venue. "The tourism retail industry needs to be recognized and selected by more consumers. One of the main entities of outlying island duty -free operations, the group creates a total of 100,000 square meters of the Guanhong Lake Duty Free City in Haikou, which has a total planning area of ​​100,000 square meters. It can also let the world see the determination and confidence of Shenzhen Duty Free Group to be stronger and stronger. "

The Zhuhai Duty Free Group, which is also from Guangdong, "locks" the Yueqiong Tourism tax -free consumer market. At the 6-11 booth, the exhibition area of ​​Zhuhai Duty Free Group is particularly noticeable. This exhibition area not only brings together 63 internationally renowned first -line aromatherapy and alcoholic brands, but also shows the project of the Sanya Helian Central Business District of the Group, Gongbei Entry Duty Free City, "Zhuhai Duty Free Mall", Hengqin Innovation Fang Tourism Retail Complex and other projects.

"The Zhuhu Group has been optimistic about and deploying the Hainan market since 2020." Chen Hui, general manager of Zhuhai Duty Free Group, said in an interview with the Yangcheng Evening News reporter that in the future, Zhuhu will be from three three asset project operations, island tax exemption, and outlying islands. The sector lay out the Hainan market. Zhuhai is located in the Guangdong -Hong Kong -Macao Greater Bay Area. It is close to Hong Kong and Macau. At the intersection of the "one country, two systems", Chen Hui is full of confidence: "We were born in the Greater Bay Area, with the genes of the Greater Bay Area. Hong Kong and Macao enterprises accelerate 'running into' Hainan Free Trade Port, and promoted more linkage between the Hong Kong and Macao Enterprise Group and Hainan Free Trade Port.

"After the completion of the Sanya Helian Central Business District Project, Zhuhai Duty Free Group will open up overseas direct mining, unified mining, and large trade imports to open up high -quality suppliers overseas and Hong Kong and Macao. The management system has laid a good foundation for the implementation of duty -free, tax -finished, and cross -border e -commerce business models in Hainan Free Trade Port. "Chen Hui said.

Duty -free channels help brands tell Chinese stories well

At present, my country is accelerating the construction of a new development pattern with the domestic large -cycle as the main body and the domestic and international dual cycles. Consumption has become the largest driving factor for economic growth for many years. As an effective measure to promote consumption, the tax -free economy has become an important starting point for promoting "dual cycles". At the same time, with the transformation and upgrading of consumption, the tax -free consumer market also urgently needs to open an incremental space.

"China's duty -free market potential is unlimited." Zhang Axiao, an audit service partner of Anyong Huaming Certified Public Accountants (special common partnership), told reporters from Yangcheng Evening News that China has a very large consumer group. Now the "Z era" has become the main consumer army Essence In the past, duty -free products were more of high -end luxury goods including beauty and cosmetics. How to attract the attention of the "Z era" in the future, how to integrate the tide brand, domestic goods, and experience into duty -free products is a duty -free economy. Find new growth points. "The tax -free industry is constantly changing." In this regard, Chen Hui also said that the current development of the tax -free industry is relatively traditional, but with the transformation and upgrading of consumption and the iteration of consumer demand, the tax exemption industry also needs to inject new vitality. Chen Hui said that the duty -free format, as an excellent platform for international boutiques, should also be created as an important window for "going out" for domestic goods. According to reports, the current Zhuhu Group is planning to build a area specifically for the old -fashioned and new domestic products in duty -free shops, helping more domestic products to go to the world through the duty -free platform.

There are still many domestic goods companies with the same expectations as duty -free companies. The reporter learned at the Expo that many domestic products are actively seeking the opportunity to enter the duty -free circulation channel at the Expo. Liu Quanhui, chairman of Guo Po Yongfengyuan from Shenzhen, searched for business opportunities at the Expo. "We hope to enter the tax -free channel and let more consumers see high -quality domestic products. ', Start the popularity of Chinese brands. "

It is worth noting that the popularization channels for domestic products to enter my country have been on the agenda. In March 2020, the "Implementation Opinions on Promoting Consumption Expansion Quality and Moisture to Accelerate the formation of a strong domestic market" issued by the National Development and Reform Commission mentioned that it will set up a certain area of ​​domestic commodity sales areas in duty -free shops to guide relevant enterprises to develop exclusive dedicated to the development of dedicated to the development. Duty -free channels of high -quality characteristic products. In May of this year, the "14th Five -Year Plan" released by Guangzhou's "Guangzhou Business Development" also proposed that it is necessary to support the establishment of a demonstration district of the departure tax refund, expand the scale of tax refund stores in major business districts, departure ports, and tourist attractions, and support The "old -fashioned" store carried out tax refund business.

Source | Yangcheng Evening News · Yangcheng School

Picture | China International Consumer Products Expo Organizing Committee

Responsible | Lin Xi

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