Link the "Three Kingdoms Kill" IP card card card admission card market
Author:Huaihua People's Broadcasting Time:2022.07.28
In recent years, the domestic card market has developed very rapidly. Especially since this year, the topics of card products have repeatedly appeared on Weibo hot search, have obtained over 100 million views, and have led to many fans who have persistently invested on the card. A low -key "invisible rich".
Time moves forward. Last year, the commemorative version of the well -known replacement card IP "Oh!" The news that the price was lifted to 80 million during the auction had attracted widespread attention.
In the domestic market, card products have become very hot. This naturally attracts many domestic companies into the card market.
Shanghai Caya Card Culture Communication Co., Ltd. is such an emerging cultural innovation company that has entered the card market. However, in the face of the fierce competition in the card market, what kind of "magic weapon" is there in the hands of the card card?
In fact, in the current card market, whether it is Ultraman or the game king, the well -known card products basically have the blessing of IP, that is, the path of "IP+" is taken. Therefore, it is critical to get the authorization of well -known IP for companies with interested card markets. And Kaya Ka's hand has a very famous national style game IP- "Three Kingdoms Kill".
When it comes to "Three Kingdoms", players who like games should be no stranger. As a national -level game IP in the field of strategic cards, "Three Kingdoms Kill" has been enduring for more than ten years. It is loved by the majority of players. It is the common memory of the "post -80s" and "post -90s" or even "post -00s". The "Three Kingdoms Killing Heroes" card developed by Kaya Card is the first authorized IP in the field of "Three Kingdoms" IP.
In addition to the well -known IP, the card production of "Three Kingdoms Killing Heroes" is also very good. A variety of product crafts are exclusively created by card products, and the rare card output rate is higher than 20%of competition products. The product cost -effective is very high. Several products currently launched are heated, of which "Fighting" has been sold out.
(Above: The Biography of the Three Kingdoms Killing Heroes [Chapters Chapter])
The "Excellence" series is also almost sold out, and the "Breaking Army" series that is about to be officially launched is in a hot reservation.
(Above: The Biography of the Three Kingdoms Killing Heroes [Cover])
(Above: Biography of the Heroes of the Three Kingdoms [Broken Army])
In the current card market, the "Three Kingdoms Killing Heroes" is a rare card product that relies on "pure blood" IP. Unlike the exotic products such as Ultraman and Mechen King, the IP of "Three Kingdoms" IP allows the "Three Kingdoms Killing Heroes" to have a broad cultural audience at the beginning of sales, which is not only conducive to consumers' acceptance of new products, but also helps to accept new products, but also helps to accept new products, but also helps to accept new products, but also helps to accept new products, but also helps to accept new products, but also helps to accept new products, but also helps to accept new products, but also helps to accept new products, but also helps to accept new products, but also helps to accept new products, but also helps to accept new products, but also helps to accept new products. Kaya Kaka, an emerging enterprise, realized the "curve overtaking" and later went up.
(Above: The Biography of the Three Kingdoms Killing Heroes [Fighting Chapter] Super hidden model: SSP-Cai Wenji & Zhen Ji)
With the development of the card market, this small card has the potential and capabilities of spreading culture. It is hoped that in the future, there will be more companies like card cards that are keen on Chinese culture. They will use card products full of Chinese cultural heritage to allow the red fire of the card market to help the spread of Chinese traditional culture.
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