Sophie sanitary napkin was exposed to the body of worms?The response is here!Why is there always a brand problem?

On July 28, the "Sophie Sanitary Napkins were exposed to the corpse of the worms" related entries appeared on Weibo hot search. The safety of sanitary napkins seemed to be a common thing. Essence

Sanitary napkins are safe, and have become a stubborn illness in the industry? From the perspective of the industry, the quality of sanitary napkins has a certain relationship with the quality control requirements and implementation of the enterprise.

Sophie is "something wrong"

According to relevant reports, a consumer in Yongzhou, Hunan said that after buying only 3 packs of sanitary napkins, it was found that one of the packs of sanitary napkins were found to be flattened and killed. Immediately, the "Sophie Sanitary Napk was exposed with a worm corpse" on Weibo, which caused heated discussions.

Some netizens said they didn't understand: "Why can't even basic health and safety be guaranteed?" However, some netizens said that after more than ten years of Sophie have not encountered such problems, I believe Sophie will deal with it well. Essence

With the fermentation of public opinion, Sophie's official Weibo issued a statement saying: "The suspected insects issued by consumers have triggered a discussion, and our company attaches great importance to it. After we have obtained the product in the future, they will be tested through professional institutions as soon as possible to confirm the real reason for the problem and announce the results. "

In this regard, a reporter from Beijing Commercial Daily conducted an interview with Sophie and did not receive a reply as of press time.

Sophie Tmall's official flagship store customer service staff told reporters from Beijing Commercial Daily that the products are produced by machines and equipment. The workshop is fully closed, and there is no manual participation during the production process. The products that detect abnormal conditions will pop up into the abandoned box. Generally, there will be no surface layer.

Official information shows that Sophie is affiliated with Yonjia Daily Products (China) Co., Ltd., which is a wholly foreign -owned enterprise invested in the establishment of the Yini Roth Co., Ltd. in Japan in April 2002. Limited and Yonjia Daily Products Services (Shanghai) Co., Ltd. The main products include women's physiological supplies series and baby diaper series.

It is worth mentioning that, according to the information of Tianyan, Yini Jiajia Daily Products (China) Co., Ltd. has been required to rectify during special equipment inspection.

Jiang Han, a senior researcher at Pangu Think Tank, said that the production technology and processes of sanitary napkin products are strictly required. The reason why safety issues occur are inseparable from the company's production management. Enterprises need to strengthen management from multiple levels of production, transportation, supply chain, and channel control to avoid the emergence of such problems.

Is it a stubborn disease in the industry?

In fact, the safety of sanitary napkins has become a "pain point" that the industry has to pay attention to.

During January 2021, Gao Jieshi, a subsidiary of Jin Baili Group, was exposed to suspected worm eggs by consumers; in April of the same year, the brand was exposed to yellow stains in the product. During March 2022, the seven -degree space of Hengan Group was also exposed to suspected insect eggs.

With the continuous fermentation of public opinion, brands of various brands have also come forward to respond to explanation.

In response to the suspected insect egg incident, Gao Jieshi responded that consumers did not provide samples to investigate, and confirmed that the complaint was revoked by themselves. In the end, the consumer did not provide contact information and no longer responded.

Subsequently, the incident was not available, and the foreign body in sanitary napkins was caused by whether the sanitation and safety of the enterprise was not up to the standard or other reasons.

In response to the yellow stain incident, Gao Jieshi directly responded: "According to the video screen, we initially judged that the" pollutant "could not be caused during the production process."

Picture source: Weibo@图片 图片 图片 图片 screenshot

At the same time, Gao Jieshi also emphasized the safety of its own production environment to consumers. Gao Jieshi stated in the statement that the factory workshop was sealed with negative pressure design without any similar substance. The production line contains a visual detection system, which is high to 0.5 square millimeter detection. Each piece of 100%detection is eliminated to eliminate permanent samples. Such a large area and multiple pieces of pollution products cannot be removed. If the weight of the product absorbs the weight of the pollutant will change, the weight detection link will identify any weight change greater than 1g and will also be removed. The production environment of Gajie silk products strictly follows the national health standards, adhering to strict quality control management, and ensure that it provides consumers with peace of mind and sanitary products.

Hengan International also responded to the safety problem of sanitary napkins as soon as possible: "The foreign body in the sample is non -mosquito or eggs, which belongs to the adhesive substance and does not constitute a safety risk for the human body. The central raw material adhesive dripping to the bottom layer. "

In the statement starting together, the enterprise basically explained that it was not caused by its own reasons.

In the view of Wu Yanqi, CEO of Shenzhen Siqisheng Company, the quality of sanitary napkins has problems, which are related to the requirements and implementation of the company's quality control, and it is also related to the logistics process from factory to retail terminals. Generally speaking, the product will adopt machine inspection and spot checks. For such products that are closely related to human health, companies should still increase supervision and requirements in quality control.

"No matter how the enterprise promotes the uninharged and closed production, since the problem of health and safety is frequently exposed, it must be that the company has a problem in which link. Xu Xiongjun, a strategic positioning expert and the founder of Shanghai Jiude Positioning Consulting Company. Jiang Han said that from the perspective of consumption, these brands have sanitary safety issues, and the sales end will inevitably be affected. For enterprises, the reasons need to be found as soon as possible, give a reasonable explanation, and deal with consumers' subsequent apology compensation issues. At the same time, it is also necessary to continuously check the security control of all aspects of its own aspects.

After the insect egg incident, Hengan International said that in order to avoid similar situations, the group invested more than 30 million yuan for special funds, and upgraded the 87 set of product appearance quality detection systems, 30 sets of mid -pack product appearance quality detection systems, and 104 sets of 104 sets Inside the quality detection system of the package product, a total of 221 sets of detection equipment with cutting -edge technology at home and abroad, strengthening product control processes from various levels such as vision, industrial control vision, and metal detection to build product quality and safety defense lines. Gao Jieshi also said that in order to ensure the quality of the product and prevent the potential problems, the enterprise started a self -inspection and entrusted professional institutions with the national first -level qualifications to conduct on -site evaluation of the factory.

Reporter 丨 Zhang Junhua

Edit 丨 Wang Naixin

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