Digital Silk Road: "Technology+Service" innovation matrix of three ancient cities

As a platform that responds to 6 billion search requests every day, Baidu's changes in consumer demand are particularly "sensitive".

In the tide of the digital economy, countless startups and small and medium -sized enterprises need to use Internet technology tools to complete digital transformation. They and technology companies have completed a new round of consumption and industrial upgrading. Technology companies also need to actively integrate into the digital upgrade of traditional industries and complete technological innovation with SMEs. Companion, empowerment, responsibility, and co -creation is a new mission of Internet technology.

Whether it is a traditional industry or an emerging industry, technology will help enterprises to complete the three major capabilities of scene power, technical power, and growth power, and bring long -term operating value. Baidu is using technology to build a new scene between users and brands, becoming a firm companion on the growth of small and medium -sized enterprises.

In 1989, Li Hongping came to Xi'an from his hometown in Shanxi.

"There are so many people in Xi'an, and the folk customs are simple, but I soon feel that I have become a 'outsider'." Li Hongping said. Find recruitment information in the newspaper every day, and then ride a bicycle through the streets and alleys to apply. It is this job search experience that unexpectedly achieved Li Hongping.

Xi'an is located in the central part of the Guanzhong Plain and the southeast bank of Weishui. It is a gateway city and important transportation hub to the gateway to the northwest and southwest of the Yangtze River Delta, the Pearl River Delta, and the Beijing -Tianjin -Hebei to the northwest and southwest. It is also the starting point of the Silk Road. "At that time, the streets of Xi'an could be seen on the streets of Xi'an, Laroniz, Lada, Santana, and Jetta. Later, a group of Fukang cars appeared on the road. At that time, this was a very high -end car. It's amazing. "Li Hongping said.

With driving skills, Li Hongping became a taxi driver. Because the urban development was updated at the time, the rental industry just got on a batch of rich cars. Li Hongping drove a green car. Drive a new taxi with white gloves and wear very neatly every day.

This habit has also been maintained now, Li Hongping still likes to wear a white shirt, and the leather shoes are brushing. However, Li Hongping is now an executive director and general manager of Xi'an Yidao Automobile Leasing Service Co., Ltd. In 2005, Li Hongping started his own business. The goal aimed at providing safe and efficient localized vehicle services, mainly serving three types of car groups: individual and wedding. Through high -efficiency and good car service, Li Hongping quickly won the local market.

However, by 2010, Li Hongping keenly discovered that taxis can no longer meet diversified travel needs. With the help of the Internet, the car rental industry that was originally "treated with rabbits" was transformed into networked travel services. Essence For Li Hongping, this time it is not enough to rely on high -quality services. To expand the scope of business, we need to complete a digital transformation within an enterprise. The Internet tools must be introduced into the business system without spending too much money.

"At that time, I heard about digital marketing for the first time. Technology, personnel training, and online operation were not very good at it. Getting the source of customers through the online Internet model is only the most shallow understanding of digitalization." Li Hongping said that the car rental industry The digital transformation cannot be smashed into all the money at once. The best way is to expand the digitalization of the business and complete the business process. Baidu marketing not only improves the accurate management of the customer order, but also can be more accurate according to the needs of customers. Matching resources greatly reduces operating costs.

Li Hongping's car rental company is one of the beneficiaries of thousands of scientific and technological support. Technology has become a new driving force for the ancient city of the Silk Road in Xi'an.

From 80 square meters of personal studios to 4 stores, Feng Yuanhui's entrepreneurial entrepreneurship was smooth.

"In 2018, psychological counseling is still a new market in Ningbo. For example, children at home are having a good relationship, their mother -in -law is not good, or they are troubled by marriage and love. Guidance, professional psychological counseling has formed a gap in demand. "Feng Yuanhui, founder of Ningbo Blue Whale Psychological Counseling Co., Ltd., said that he saw the huge needs of psychological counseling, but all crossed the river with stones.

Ningbo is a typical Jiangnan Water Township and Harbor City. It is an east departure port on the south of the Grand Canal and the "Maritime Silk Road".

Feng Yuanhui is a native Ningbo native. He feels that Ningbo is a port city. The culture and business of the city have very obvious port characteristics. People from all over the world settle in Ningbo. How to get a balance in work and life will become an important issue.

"If there is a problem with the family, it must not be a person's problem. It may be a problem with the entire family system. If the child is hates to study, it may be a problem with the parent's education. These problems can be actively intervened through psychological counseling to help People discover and solve the problem early. "Feng Yuanhui believes that listening and growing frequently is what psychological counseling is to do.

Psychological counseling refers to the process of providing psychological assistance to consultants who use psychological methods to adapt to problems and solve problems. Related data show that in 2019, 35,800 new psychological counseling enterprises in China, a year -on -year increase of 57.28%, is the most new year in the past ten years. In 2020, there were 35,200 new psychological counseling companies. From January to August 2021, there were 23,500 new psychological counseling in China.

At present, the domestic psychological counseling industry has not yet formed a mature psychological research and psychological counseling system. The service forms and business models of each institution have not been formal. Concentrated outbreak. The software and hardware environment of the psychological counseling industry is further improved, and the improvement of the software and hardware environment of the industry will inevitably bring a better user experience to users. This benign mechanism effectively improves the adhesion of the industry's user. Great development trend.

Scenes of psychological counseling are rich in scenes compared with other industries and more user needs. Consumers often search for nearby psychological counseling agencies by searching, then communicate with psychological counseling agencies through telephone, and finally select the place where psychological counselors and consultations are selected.

"The Internet has become an important way for many people with psychological counseling needs to find relevant information. Many people will also want to get professional psychological counseling. Because in the past, psychological counseling will be considered a psychological problem, so many people are all people. It is hoped that the local psychological counseling agencies are found through the Internet to obtain psychological counseling offline. The way of the Internet is a start -up and effective way to serve small and medium -sized enterprises such as blue whale psychological counseling. "Feng Yuanhui said.

The scene is rich and the user needs is diverse. This requires efficient communication between consumers and consulting agencies, and "technology" has become the key. Feng Yuanhui chose to use Baidu's technical tools to better allocate the resources of the four stores now and provide consulting services to the local people. It is understood that there are more than 1,000 public patents in Baidu's business. Through technological and marketing changes, it helps companies to find high -value users, efficient matching user needs and corporate demands, and improving marketing efficiency.

Users come to Baidu for search, not only to obtain information, but also to get comprehensive satisfaction from the starting point of demand to the end point, from looking for "content", to find "content and service"; in order to follow Baidu's user behavior and marketing trend The change, Baidu has upgraded two major upgrades, and Baidu has upgraded the media positioning to a comprehensive content and service platform for intelligent decision -making; Baidu search upgrades into a full scene, new wisdom, and true ecological information service platform. "The empowerment of the Internet is very important. Baidu helps us better serve local customers better. At present, four stores are using Baidu's Internet tools, so that startups like us can form a brand effect locally, and better for the local area for the local area. Users' services help SMEs to access the digital economy and gain a new idea of ​​data economy development. "Feng Yuanhui said.

After the 90s, Chen Jianyang started a business and chose the traditional moving industry.

"Three college students who have just graduated to start a business together. Family friends and friends basically oppose them. They believe that college students have worked as moving companies and have been cultivated for so many years." Chen Jianyang, founder of Quanzhou Xiaole Ant Housekeeping Company, recalled the experience of entrepreneurship in 2014. The choice is still a bit "random", although there are reasons to be optimistic about the moving industry.

Quanzhou has a long history and is one of the famous cities in Chinese history. Since the Tang and Song dynasties, Quanzhou has become increasingly important. It was one of the important starting points of overseas transportation and trade giant ports and the "Maritime Silk Road".

"At that time, I felt that it was not a regular moving company to post small advertisements everywhere. The moving industry gradually turned towards scale. There were organizational professional development trends, and the price was transparent and standardized. The business model I set for myself was high -end storage. +Moving integration service. "Chen Jianyang said.

After Chen Jianyang conducted a field survey, he found that the weakness of local moving companies generally existed: the moving process moved the furniture at will, the price was not transparent, and the quality of the service needs to be improved.

"Localized services must ensure timeliness and customer security. We must form a systematic service mechanism to allow customers to better feel the service. The local moving market requires a modern service experience." Chen Jianyang said.

Chen Jianyang explained the service model of "high -end storage+moving fusion service": standardized storage and standardized charges, customers go to work, we can store clothing and organize kitchen according to the standardized process, and can also help customers form more scientific storage habits.

Chen Jianyang has stepped on the digital tide of the moving industry this time. The "Thirteenth Five -Year Plan for the Development of the Moving Industry" clearly requires that the move industry will increase by 30%by 2020. Local policies have been introduced in various places to increase the penetration rate of the industry.

At the same time, with the continuous penetration of Internet technology, the moving market has developed rapidly in recent years. Moving services have gradually changed from traditional models to Internet integration models. Data show that as of March 2022, the number of Chinese moving services related companies exceeded 120,000, of which the number of newly added companies related to moving services in 2016-2020 exceeded 10,000.

Chen Jianyang chose to use the digital tools of large platforms. For the moving industry with high human costs, the advantages of Internet tools are directly reflected in the improvement of labor efficiency and reduced cost. In various needs scenarios such as living services, trading services, and consulting services, you need to gradually provide users with more in -depth and intimate content and services to allow users to upgrade to direct orders from seeing information. After using Baidu Hui's rear-chain service directly, the average daily single volume increased by 5-10 times.

Chen Jianyang's next plan is to continue to integrate the management of the moving company with online tools to make the moving industry a digitalization and young people willing to participate.

According to reports, in 2022, Baidu made great progress in service infrastructure. On the one hand, by experiencing improvement and guaranteeing construction, users can directly place their trust in order. Customers can efficiently provide content and services to help companies better affect user decisions and improve transformation.

At present, China ’s small and medium -sized enterprises have risen a lot of new service formats. These companies often rely on the Internet. They have low cost and high practical technology demand. Baidu is the digital provider of these companies.

On June 16th, Baidu released the "2022 Common Plan", providing multiple support for SMEs with special support funds, over 300 million yuan in special support traffic, etc., upgraded the two major solutions of local life and comprehensive e -commerce, and launched " 2022 Baidu Urban Conference "helps regional economic development.

Wang Fengyang, vice president of Baidu Group, said that small and medium -sized enterprises are an important support for expanding employment and improving people's livelihood. In the 21st years of Baidu's marketing development, millions of SMEs have been served. Baidu will continue to help small and medium -sized enterprises do a digital transformation. In this special period, they will spend the time with small and medium -sized enterprises.

This year is Baidu Marketing for 21 years. From the accompanying SMEs to go to the road of getting rich, to joining hands with national brands to the perseverance of innovation, to the road of transformation of many companies to transform and break the situation, Baidu marketing has come all the way, no, no, no Forget the original intention, I hope to create value for more companies to grow, accompany more companies to grow, and make due contributions to social progress.

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