Popular nucleic acid vehicles in the entrance, it is difficult to hide Wuling embarrassment

【Source: Nine Pai News】

After the nuclear acid pavilion, the capital market finally found the next speculation object.

On July 26, Wuling Automobile's official WeChat announced that in order to meet the daily detection needs, Wuling Automobile launched a new nucleic acid sample car based on the inspection and research on conventional nucleic acid detection points, and will be officially put into market in August.

Wuling's nucleic acid sampling vehicle is divided into two and 4 different models of different models, and the maximum daily sampling volume can be achieved by about 17,000. In order to distinguish from many nucleic acid sampling products, Wuling wrote in the introduction that nucleic acid sample vehicles are targeted at nucleic acid testing needs for students and elderly people, as well as different testing locations such as communities, towns, and rural areas. , Flexible movement to the need, quickly complete the sampling detection.

Earlier, the State Council's joint prevention and control mechanism held a television conference call, and proposed to improve the sensitivity of monitoring and early warning, and set up a 15 -minute walking nucleic acid "sampling circle" to widen the scope and channels of monitoring.

With the routine "sampling circle" and nucleic acids, nucleic acid pavilions, nucleic acid sampling vehicles and nucleic acid detection vehicles have become popular concepts. On May 23, Hua'an Securities (600909) released a research report that "At present, the nationwide normal nucleic acid detection point is expected to reach 280,000, with a investment scale of 5.9 billion."

However, it seems that the "flat and unpretentious" pinoskine nucleic acid sample vehicle has not attracted public attention like the "stalling magic car" of the year. Judging from the current market feedback, after the official announcement of the Wuling sample car, the capital market has not attracted the attention of the capital market. The Hong Kong stock price as the "barometer" fell slightly.

Throughout the performance of Wuling in recent years, Wuling, who has been respected as "magic car", has not been surprised for a long time.

Nucleic acid "magic car" opponents many opponents

In the nucleic acid detection (sampling) car market, "cross -border" and "mixed" players are not a small number of players.

Jiupai Financial reporter saw on the "Love Purchasing" website that most of the nucleic acid detection vehicles are buses. The price is between 2.5 million and 6 million, and most of them are equipped with P2 + laboratory and 5G communication equipment.

Manufacturers of nucleic acid detection cars are mainly large passenger car companies, such as Yutong Bus, Futian Motors, Jinlong Motors, etc. BYD, a domestic new energy vehicle company, also announced in February this year that Hua Dazhi will launch a pure electric P2 + nucleic acid detection vehicle. In addition, Gree, a home appliance header, also delivered four P2 + nucleic acid test vehicles in Linyi, Luoyang and other places early this year.

According to the small and medium -sized nucleic acid sampling vehicles modified by the van and sightseeing car, the price ranges from 3,000 yuan to 200,000 yuan. The car is equipped with a closed sample room, air conditioning, positive pressure fresh air system or ultraviolet disinfection system. In the field of nucleic acid sample vehicles, the background of the entry car company is more complicated. In addition to Wuling, medical equipment manufacturers, sanitation equipment manufacturing enterprises, dining car companies, and many small new energy vehicle manufacturing enterprises ...

On the whole, companies currently put into production of nucleic acid detection (sampling) vehicles have a strong correlation with nucleic acid test vehicles (sampling) vehicles. It is not large in converting into the production line difficulty and investment costs.

At the same time, in addition to the production companies, the capital market has also seen the potential of nucleic acid detection (sampling) cars.

From May 13th, the stock price of the large passenger car manufacturer has skyrocketed 5 times within two months, and its market value has increased by nearly 7 billion. The reason for the hot capital is the company's new "nucleic acid detection vehicle sales" business. In addition, the concept stocks of many "nucleic acid detection vehicles" in the A -share market also have different degrees of increase.

On May 27, the Shenzhen Stock Exchange issued a follow -up letter to Zhongtong Bus, asking the company to check the output, income amount, proportion of income, proportion, ordering of the company, and the company's business scale and the company's business development on the company's business development. The impact of profitability is explained.

Zhongtong Bus subsequently disclosed the sales of nucleic acid test vehicles-from January to April 2022, the company sold 20 nucleic acid testing vehicles with a total of 61.7097 million; as of May 30, the nucleic acid detection vehicle had 18 units in hand, and the estimated income was 4578 10,000 yuan.

In other words, the income of 106 million yuan has been in exchange for nearly 7 billion yuan in market value growth, which shows the enthusiasm of the secondary market for the concept of nucleic acid detection vehicles.

"Salian car" has no energy

"What the people need, Wuling builds." This sentence is accompanied by Wuling's half a century of advertising words, which also explains how the "magic car" is made -cutting market demand, filling the market gap, and at the same time use the price below the average price to quickly occupy the market.

From the harvest-37 tractor that enters thousands of households, to the micro-truck LZ110 around the neck, and to the early 2020 epidemic transformation of the production line to make masks, becoming the first domestic vehicle company in China. Wuling has been following the market.

In June 2020, with the concept of the "stall economy", Wuling launched the Rongguang series modified vehicle to "set up a stall car", which is to increase the box -type truck. Once the car was launched, it made enough attention. According to Wuling's official news, the order received 1,000 orders in just a few days.

In the capital market, Hong Kong stocks Wuling Automobile rose from HK $ 0.199/share to 0.630 Hong Kong dollars/share, and the three trading days rose more than 200%. In fact, Hong Kong stocks Wuling Automobile is not the main company of this "magic car" SAIC GM, but is a universal Wuling parts provider. In addition, there are many common shareholders.

After Wuling, more stalls were born in the air: Beijing Automobile launched a variety of models such as BAIC EV2 and BAIC M505; However, the same policy orientation, in recent years, the "magic car" has not been able to eat dividends one after another.

In June last year, Wuling released a new 9 -seater MPV "journey". In the new car poster, "responding to the national three -child policy." This change has not excited the market. What follows is full screen questioning -a car needed by a three -child family is only two more seats in two seats?

In other words, families who can bear three babies have put forward higher requirements for safety and comfort. These two aspects are obviously not Wuling's strengths. There are more MPV models on the market to choose from.

This is not a subdivided track suitable for Wuling.

Similarly, the pinosucleic acid sample car that was born under the "routine nucleic acid" policy did not push up the Hong Kong stocks Wuling Automobile, which is a GM "barometer". On the contrary, after the launch of the nucleic acid testing vehicle, Wuling Automobile's stock price fell slightly.

Behind Wuling's "falling altar", it is a faster change in the automotive market. Wuling did not keep up with the development rhythm of other car companies, and the transformation of new cars over and over again became a "hot spot."

Although Wuling is still keenly insight into market demand and follows the business logic of "what the people need, what Wuling builds", it is undeniable that in the age of leaving that material scarce, more comprehensive choices have appeared in the market. The main cost -effective Wuling is not the only one, not even the most important choice standard.

Wuling is still the Wuling, but the market is no longer the market.

Waiting for the next "magic car"

In May 2010, "Forbes" once made such a sense: "The simple and unprepared Wuling is by far the best car in China. . In the United States, the best car is Ford's F -series trucks, but its sales can only be overwhelmed than Wuling. "

Prior to it, Wuling's annual sales of 106,000 vehicles became the first single car company in China to produce more than 1 million units in China, and it was also expanding at a double -digit growth rate each year, and the soil exceeded 2 million in 2015.

But soon, Wuling touched the ceiling. In 2017, Wuling sold a total of 2.15 million vehicles, with a growth rate of less than 1%. The revenue history reached 105.5 billion yuan, with a profit of 5.332 billion yuan. In 2018, Wuling's sales fell to 2.07 million vehicles, and the revenue dropped to the same revenue to the revenue to the revenue to the revenue to the revenue to its revenue to its revenue. 101.4 billion yuan, profit of 4.19 billion yuan. In 2019, Wuling's total sales were 1.24 million units, a year -on -year decrease of 25.3%.

In macro, micro -growth has become a new normal in the domestic fuel vehicle market. For each car company, digging the stock market is a more intense killing.

In this fight, Wuling does not take advantage. Because in the familiar low -priced car market, Wuling's extreme cost -effectiveness cannot be changed.

In July 2020, Wuling's first electric vehicle Wuling Hongguang MINI EV was available, starting from the price of 28,800, plus the shell and seamless marketing that can be modified at will, Wuling Hongguang Mini EV quickly captured the young market. Best selling electric vehicle list.

At the end of 2020, the National Big Data Alliance of New Energy Vehicle was held in 2020. The report released at the meeting showed that the average market share of small pure electric passenger cars in China accounted for about 40%. The market share in the small pure electric passenger car is ranked first, reaching 43%.

The well -known Wuling Hongguang Mini EV brought Wuling Hongguang into another dilemma. According to data, if you do not calculate the additional costs such as marketing, research and development, Wuling Hongguang known about the cost of components of 15,000 to 23,000 yuan, which is simply a sale that pays for money.

Even if you lose money and traffic, Wuling is difficult to convert to income.

Wuling launched the first silver hybrid MPV Koc. in 2020, priced at more than 80,000, and the high -end version price was nearly 120,000. He entered the mid -to -high -end models to make up for its own market gap. But this attempt has not been recognized by the market.

According to the feedback of the owner, Kaijie has serious engine failures, braking system abnormal noise, body resonance, and system failure. Until now, Wuling Kaijie's monthly sales are hovering around 1000.

In 2020, SAIC -GM's sales returned to 1.60 million units throughout the year, but the net profit of that year was only 140 million yuan, a decrease of 90 % from 1.699 billion yuan in 2019.

Created cars without markets, and market cars do not create profits. Wuling's embarrassment lasted for two years, and even if he tried and error many times, he still did not find the answer.

Compared to waiting opportunities, Wuling needs to subvert himself first.

Jiupai Finance reporter Chen Jingyi

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