Do a good job of new and hearing international communication.

"Countless bells are far away, and they should be trained to Anxi." Thousands of years ago, with the slow -shaking camel bell and sailing sea ships, Chinese porcelain, silk and countless advanced culture spread to overseas Bright oriental civilization. Today, with the rapid development of information technology and the continuous expansion of globalization, the connection between China and the world has been further strengthened, the pace of foreign cultural exchanges has continued to accelerate, and the volume of international communication has continued to increase.

In recent years, foreign cultural exchanges, as an important way to strengthen international communication, are important parts of promoting cultural "going global" and building a "cultural power". Among them, radio and television network audiovisuals are both communication channels and important communication carriers of various cultural elements. Focusing on the important task of "telling Chinese stories, spreading Chinese voices, showing a real, three -dimensional, and comprehensive China, and improving the national cultural soft power and the influence of Chinese culture", Beijing Radio and Television and the Internet audio Masterpieces, organize special external activities, make good use of external communication platforms, innovate foreign publicity methods, optimize the external communication pattern, and effectively improve Beijing's new audiovisual international communication.

Focus on boutique content to tell Chinese stories well

Based on Beijing's strong audiovisual industry foundation and complete industrial chain, the Beijing Radio and Television Bureau gives full play to the role of the national cultural center's demonstration and leadership, penetrate audiovisual content and technology, focuses on boutique creation, explores "Beijing practice", and continues to introduce Chinese stories, spread Chinese stories, spread The various types of communication works of Chinese voices have promoted the prosperity and development of the capital's socialist literature and art, and improved the internationalization and professionalization of Beijing's new audiovisual.

In the past five years, Beijing Radio and Television Networks has launched more than 200 TV series for foreign markets, with variety shows, documentary, animation and other Chinese film and television works exceeding 5,000 episodes. Going up, "Ice Breaking Action", "Shichahai", "Who Give me", "White Night Chasing the Fierce", "The Most Things", "Si Teng", "White Moonlight", "Rebirth", "Village Love", "Rock Sugar Syrodal Sydney" " "Such -made Beijing -made works such as overseas users and global markets are well received.

The original program "This is Hip-hop 3", "The Most Beautiful Things", "This is Original", "Together Band", "Jianghu Restaurant" was rated as "National Cultural Export Key Project of 2021-2022". "Winter Going to Spring Return" and "Grand Emperor Love Letter" won the Outstanding Film Reward of the Foreign Promotion Bureau of the Central Propaganda Department. "This is Street Dance 3" and "Amy Guru" were selected as "Outstanding Overseas Communication Works of the Year". "This is Hip -hop 3" not only launched the global election, but also focused on the development and trend interpretation of "Guofeng Street Dance". In the process of selecting people, teaming and competition, all convey love, respect, and fair competition. Has a positive spirit.

These fine audiovisual works show the world with wonderful Chinese stories, exquisite production content, and the power of directly hitting people's hearts, to show the world a true three -dimensional, comprehensive, credible and respectable China.

Carry out characteristic activities to create a "going global" brand

In 2019, the "Twelve hours of Changan", which tells two little people in the day of "defending Chang'an". The play not only uses the "twelve hours" life status to bring the audience to appreciate the culture of the Chinese Tang Dynasty and the beauty of life, so that the audience can explore the Chinese cultural imprint behind the daily diesel salt and the fireworks of ordinary life. Through Beijing's excellent film and television drama overseas exhibition season, it is taken into the hearts of global audiences.

Since its launch in 2014, the overseas exhibition season of Beijing Excellent Film and Television Drama has helped hundreds of domestic film and television boutiques such as "Beijing Youth", "From China to China", "Let's get married", "Changan Twelve hours" successfully "entered" the UK , Russia, Greece, Colombia, Brazil, Argentina and other more than 30 countries and regions. Beijing's excellent film and television drama overseas exhibition season is rich in content. It not only has the screening of film and television works, but also includes field research on the main audiovisual institutions of foreign countries to organize Chinese and foreign enterprises business negotiations to promote cooperation between Chinese and foreign companies' co -production, showing, program swap, market development and other cooperation. Organize the work of Chinese film enterprise promotion meeting.

The Beijing Radio and Television Bureau has also organized Beijing Excellent Audiovisual Enterprise to participate in the Cannes TV Festival in France, the French Angxi International Animation Film Festival, the US International Radio and Television Exhibition (NAB), the HOTDOCS International Documentary Festival in Canada, the Dutch Radio and Television Equipment Exhibition (IBC), and Internationally renowned festivals such as the Asian Broadcasting Show (BA) of Singapore, set up a joint booth to create a brand activity of the Beijing · Global Group Combined Exhibition; to host the China -Africa Media Cooperation Forum, the Asian Internet Audiovisual Communication Policy Dialogue and Cooperation Activities, the “Belt and Road” Radio and Television Technology Development Forum, "Audiovisual China • Beijing Audiovisual Night", "Meeting Beijing • Global Group Union Exhibition", American Film Trading Market and other overseas festivals and exchanges.

Build a demonstration platform to promote win -win cooperation in various parties

The Beijing Radio and Television Bureau has always insisted on exploring and innovating, comprehensively supporting international cooperation in the audiovisual field, doing a good job of Beijing New Audiovisual International Communication, and contributing the power of Beijing for "connecting China and foreign countries, communicating the world".

As of now, Beijing's excellent audiovisual companies and works have entered the United Kingdom, Greece, Russia, Kazakhstan, India, and Hungary, Croatia, Brazil, Argentina, Finland and other countries and regions. In 2018, the Beijing Radio and Television Bureau signed a film and television cooperation agreement with four cities in Athens, Mikonos, Coses, and Marathon in Greece. In 2019, the Beijing Radio and Television Bureau and the Economic Development Bureau of the Helsinki Municipal Government jointly signed the "Memorandum of Understanding on Audiovisual Cooperation" to further promote the common development of the audiovisual industry of both parties. During the 2021 China University of Service, the "Memorandum of Understanding on Audiovisual Cooperation" was signed with the Arab Broadcasting Alliance through the form of cloud signing to achieve the first in -depth cooperation with regional international organizations in Beijing's audiovisual industry. The Beijing Radio and Television Bureau launched the establishment of a Beijing New Television Overseas Cooperation Alliance, which is intended to create a promising international communication and exchange cooperation and resource sharing platform, and continue to carry out exchange activities. Vigorously promote the construction of the translation base and the "going global" demonstration agency, and the review is determined that 4 translation bases and 20 international exchange demonstration agencies covering English, Arabic, and European and Africa; , Realize the complete industrial chain of the capital film and television translation, incubate the "Beijing translation" brand. Among them, four institutions such as Wuzhou Communication and 4 institutions including Gehua Media have been evaluated by the Capital Radio, Television, Television, and online audiovisual go -out demonstration agencies and translation bases.

In order to continue to enhance the influence of Beijing's new audiovisual international communication and promote the pace of high -quality communication, the Beijing Radio and Television Bureau in accordance with the "Implementation Opinions on Promoting the Prosperity and Development of Beijing Film and Television Industry" to give full play to the role of industry leadership and policy support. Establish the nation's first provincial -level promotion of special funds for international communication of radio and television and online audiovisual industry, formulate special fund management measures and review methods, and provides special fund rewards for more than 300 projects; set up the country's first nationwide improvement of audiovisual international communication For the project library, more than 200 projects are included. In the future, the Beijing Radio and Television Bureau will promote the new TV and auditory industry to continue to cultivate the "Beijing model" to create a "Beijing model", continue to tell the international community's Chinese stories and Beijing stories, and provide strong motivation for the construction of the global audiovisual industry center. At the same time National self -confidence contributions should have the power.

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