Why are we being moved by the story of "Eryi"?

Author:Everyone is a product manager Time:2022.07.28

On the evening of July 25th, millions of people were moved by a "two" life stories at the station B. At 1:00 on the 26th, more than 10,000 people watched "Back to the village for three days, Erji was ruled by the Erji, My mental internal consumption ".

The reason why the video of "Eryi" can fire is inseparable from the creative strength of the UP master "Yigo conjecture", insights on user psychology, and an unintentional era emotions. More importantly, there is a non -copy of the second two. uncle.

At the same time, the recently released movie "Hidden Dust Smoke" has some similarity with "Second" from the story and theme, but it also presents a completely different story texture and dissemination effect.

Netizens felt resonance after watching the video, and many people remembered the elders who were unknown in their homes in their homes, but why was only recorded by the "Er"?

On the afternoon of July 26, the power plant interviewed the video author UP Master "Yigo Conjecture" and listened to him shared his creative journey and today's life. At the same time, we also want to explore the differences between the young people of the next era, and the difference between the story expression of movies and short videos in the current story.

1. Who brought the story of "Eryi" into the eyes of the public

"Yigo conjecture" previously worked in the education industry and served as a teacher in high school history network. After the "double reduction" policy, although the company's company has resisted the risk to a certain extent, and his work can still be kept, but in the year of standing, he also started thinking about his life direction. "I always do something for a long time, and I want to try something else." After leaving at the end of last year, he first devoted his energy to the UP master.

According to the observation of the "Yigogogou", the fans of the station B. The composition of the B -station was mainly based on the youth group, and his ten -year teaching experience also learned more about student psychology. After turning to the Internet context, he was more able to understand the user's psychology. "Yigo conjecture" knows that some of the so -called unpopular topics he made before are actually interested in many B station users, and he can explain in a simple way. In June of this year, the video "Who is organizing the college entrance examination cheating" has occupied the first heating list in station B, and the broadcast volume has exceeded 10 million.

The work of preparation of lessons and early -stage video has some similarity, which undoubtedly provides him with the skills that can be reused. In the past, most of his videos were historical and popular science. It took 10-15 days to collect information in the early stage, and the manuscript of the "Erji" was written in two nights and hours.

In fact, he was not satisfied with his 90%of his works in the past, and the video of "Erma" was the highest playback in his favorite video. "How do I evaluate a good video? From the perspective of the market, of course, it is data. From the perspective of self, I must do my own happiness and don't care about the data at all. But my current income can't make me so hard. "

The "Yigo conjecture" has set up the powder rising progress sheet, the goal is to break the millions of powder at the end of the year. Even so, in the original idea of "Yigo conjecture", the video of Eryu should only be played by 10,000 to 150,000. But this is a wish for so many years. "It is a fan that does not rise, and may even drop some powder. I also need to do it."

In fact, the initial title of the video is "My Second", "Don't have a nonsense." But in the end, considering the spread, the current version was changed before the release. The "mental internal consumption" undoubtedly cut the pain points of most people at the moment, and also changed the position of watching the video instead of watching the video, giving the watching behavior to more meaning to seek comfort and internal consumption antidote.

Why is the story of the second?

Why can Er's story "cure my spiritual core", and "spiritual internal consumption" becomes a popular disease in a city? Is this a self -trial or an anxiety created?

The philosopher Han Bingzhe once mentioned in "Burnstone Society" that modern capitalism has shifted from a rules to society to a meritorious society, and the inner volume contains a kind of self -oppression and exploitation, because the "best self" can only be pursuing self -success, so Benefited and needed.

What follows is that young people are full of self -doubts, and even have self -denial of various negative emotions, because this means inefficient and emotional waste until they are forced to "lie down". At the same time, they also fell into over -concern for themselves and ignored sincere and local interaction with others.

In the story of Erji, we saw how a person who couldn't pursue perfectly reconciled with life and how to reconstruct the belief of life through extensive contact with others. It is worth noting that this is also such a hard work, strong, brave and intelligent person who can live the most decent life.

In addition to showing in the video, Ershi's dedication and labor of the family gained filial piety and respect for juniors. "Yigo conjecture" also recalled that although Erji could not go down to plant land for his physical reasons, his family was always full of rice and vegetables sent by the villagers.

The exchanges in rural life are simple and straightforward. "Whoever is broken and throw it at the door of Erxi's house, turn his head and leave. When people think of it, Eryi has already repaired them." Perhaps when I took things away, I did n’t have much polite or even thanked in person, but after a while of vegetables in their own home and the harvest of food, the door of Eryu would be more silent.

The media people and Caitou wrote, "In the city, it is difficult for a person to feel that the city needs themselves and others need themselves, so it is like a duckweed, and I feel anxious because there is no root. In the village, entanglement with the root of his own people, of course, he will become a vibrant plant. Therefore, urban people see the power of the land and see a root life. I still feel healing, this is what is not in urban life. "The recently released film" Hidden Dust Smoke "also depicts the picture of rural life and shows the process of labor and emotional establishment. Cinema. Its protagonist and Eryi have some similarity, and they are calm and observed to bear the fate of impermanence. As those abandoned by the society, they are still working and building for the village and land.

Director Li Ruiyi called the protagonist and Gui Ying as the "last survivor of the traditional agricultural 1.0 era". It is a marginal person in every village. After watching the "Second" video, Li Ruizhen also believes that there is a " Two. "They can exist than iron: they are more common than iron, but they are harder than iron. In the torrent of life, they sink to the bottom of the river, but they are not cared but clear."

In the interview, Li Ruiyi told the power plant that the love of iron and Guiying and the perception of life were established during the cultivation process. When shooting, the crew also cultivated the body, and in the labor and cooperation mutual assistance, I felt how the fourth and Gui Ying had attachment and hope in the land. The director believes that those who do not directly participate in labor are evolved in the direction of the purchase of personality, which is more important rather than true and specific gains.

Third, the parallel story of the size of the size, the rural life and workers I saw

The relationship between the two stories is that those who were brought up on the screen did not recognize themselves worth being recorded, but re -obtained dignity and experience in the process of being gathered by the camera.

Li Ruizhen's camera has always focused on his hometown of Huazi Village, Gansu, and the farmers in the village also worked part -time under his filming. In the "Hidden Dust and Smoke", Wu Renlin, who plays the opponent's play in Haiqing (as Guiying), is Li Ruizhen's uncle (decorated with iron). On the day of the premiere, it was a period of busy agriculture. Please go to the relatives for two days. Go to the scene.

Because Li Ruizhen has been creating in his hometown, the record of the camera and the dissemination of the movie, the land, dialects and crowds of the hometown are seen by more people. The sees of the edge people in the movie, and the rural life on the edge seems to have some consistency.

At the beginning, the villagers felt that the "filming" was far away from themselves, and they even laughed at Li Ruizhen and other people who participated in. They felt that only stars could occupy the screen space. The villagers who promise to act will be ridiculed, and they will be resigned by pressure. But after seeing the movies they played on TV, they found, "Why do our onions shoot beautifully in the TV? Our dialect is not so ugly."

Er Yi also rejected the shooting of "Yigo conjecture" at the beginning. He felt that he was not worth shooting. Only stars could shoot videos. "Yigo conjecture" tells him that he hopes that he will be motivated by recording his stories before he agrees.

After the video burst, "Yigo conjecture" also told Erxi, but he had no concept of hot search and rankings. After all, as the video said, Eryi also had a smartphone. In the village, only the old people who were still old were still stationed. "I estimate that the whole village knows one." The mother and Ning Ning watched the video more than ten times yesterday, crying and crying. "They are very unfamiliar with this kind of thing, and they never thought that they would see their most relatives on the screen."

Some people suggested that Erji for a live broadcast in the comment area, and even a team created by film and television creation hopes to make Erji's experience into a movie. However, the most urgent wish of "Yigo conjecture" is that he hopes that the popularity will pass quickly, and you don't want the life of Eryu to be disturbed. "I have watched Shandong's coat brother and ramen brother live before. At that time, the entire network burst into fire. The entire township was blocked by the water. Everyone left for a month, leaving only one place for chicken feathers."

Fourth, the same resonance, different communication

When the creator also presented the lens to the workers at the rural life and edge, it presented different story texture because of different media and expression habits.

Li Ruiyi never thought that the work he took was to serve the small screen. He believed that it was two completely different mirrors, setting and performance. When the screen is large enough, all the details of the film can be presented more calm, without the need to emphasize changes through close -ups. He believes that close -up is a "very violent lens language". It does not give the audience a chance to see the surrounding space, but forced it to focus on the sight.

At the same time, Li Ruiyi also believes that now it has completely entered an era of national imaging. "I think this generation of young people who grew up in short videos, they will definitely make movies in the future, because since childhood, they have heard of visible to narrative. With more practice, they will produce more. Explore and innovate the possibility of innovation. "

There is no need to wait for the more creative creators to appear, and the movie is not the only narrative medium. The "Second Two" shot by "Yigogou Guess" has affirmed Li Ruizhen's trend judgment. Prior to this, the UP owner did not even release a documentary short video. Even this time the shooting equipment was only bought by the mobile phone that just bought, and there were no teams, but his wife helped to shoot together. Relying on its text, with rough image production, it also won the reputation of "prose MV". It is worth mentioning that the literary film line is facing the dilemma of applauding. Relying on the operation of social media and platforms, the spread of "Second" is much higher than "Hidden Dust Smoke". Therefore, in the image worthwhile, Ershi first saw that more people were seen by more people.

Behind them are all silent workers and injured people in the decades of social changes. They look away from themselves, enter real life to record and act, and maybe they can truly cure "mental internal consumption".