Liancheng: Lanxiang Popular Party Banner Red Orchid Grass transformed into a "revitalization flower"

(Author: Huang Shuilin Cecilia Cecilia Guanglin Lin) On July 28, entering Liancheng Orchid Expo Park, which is located in Pengkou Town, Liancheng County, and squeezed in the greenhouses in Lianlang, Jianlan, Moran, Chunlan, Hanlan and other thousands of thousands of thousands of thousands of thousands of thousands The orchid flowers with different shapes are full of different shapes.

"Liancheng Orchid Expo Park is the main position of the party branch of the Liancheng Orchid Association. Since the establishment of the party branch in September 2007, the party branch has given full play to the role of the leader to increase the income of orchids and help the countryside to revitalize." Introduction. Liancheng is the largest national orchid base and orchid distribution center in the country. The county fully rely on the advantages of "the hometown of the world orchid" and "Chinese orchid famous town" to establish the party branch of the Orchid Association to create a "red -collar orchid" party building brand, focusing on helping orchid farmers, committed to scientific and technological innovation, bigger orchids, and strengthening orchids. The characteristic agricultural industry has made this former mountain "blue grass" a "revitalization flower" in the local countryside.

Party building can entertain the industry

Speaking of planting orchids, Rao Chunrong is a name that has to be mentioned. Born in Guihua Village, Pengkou Town, he returned to his hometown after graduating from high school in 1982 to plant orchids who were called "orchids" by villagers. In 1993, he held the first orchid base in the county in the village. With the support of the county, Rao Chunrong has formed Liancheng Lanhua Co., Ltd. to build the orchid Expo Park, and build the country's largest "Guoran" production base. Today, Liancheng Orchid Company is not only the leading company in the orchid industry in our province, but also the largest orchid company in China.

The party building empowerment, Lanyuan fragrance. How to make orchids a good industry in the rich farmer and strong town? In 2006, the Party Committee of Pengkou Town took Liancheng Orchid Company as the leader to establish the county's first industrial party organization "Liancheng Orchid Association Party Branch". Management of party branches, launching the "Red -collar Lanxiang" party building brand, take the lead in promoting the advanced operation model of "Association Party Branch+Association+Cooperative+Farmers", establish Red Earth Pioneer Studio, Red Collar Lanyuan, and guide party members to promote policies and entrepreneurship. The services such as employment, orchid planting, e -commerce, and helping Jiji are running through the work of party building, providing Lannon with the help of varieties, technologies, and markets to lead the farmers in the surrounding areas to start their business in the orchid industry.

Lannong Zhang Songmei is the beneficiary of the orchid party. At first, the 5 -acre orchids she planted because the technical was not closed, many orchids had rotten heads and long leaves. After Yang Xianjin of the Party Branch of Liancheng Orchid Association learned about the situation, she took the initiative to guide her orchid to teach her to apply medicine in time and regulate the temperature and humidity of the greenhouse to help her pass the difficulty. Now, Zhang Songmei has a year -old income of 500,000 yuan, and has also established cooperatives to drive more Lannon.

The party flag reflects the red orchid fragrance

In Hongyuan Flower Co., Ltd., which is located in the Liancheng Orchid Industry Belt, Lanhua Garden, the post -90s youth Huang Huafeng was broadcasting hot on the Internet platform. Now, he has more than 120,000 fan sales experts on the entire platform. "If it wasn't for the development of the orchid party building, how could my family use the orchid industry to get rid of poverty and embark on the road of wealth." Huang Huafeng was deeply emotional.

Liancheng County is the "one flower" of the Lanhua industry to further become a stronger orchid industry, with Liancheng Orchid Expo Park as the leader, and Pengkou Town as the center. , Line 319 Create Tianma — Liangzheng Orchid Industry Belt, Pengkou — Peitian Orchid Industry Belt, and set up a Liangge Demonstration Zone, the official hall back demonstration area, and the Zhangjiaying demonstration area to form the development pattern of the orchid industry in the orchid industry of “one garden, two belt” Essence On this basis, with the party branch of Liancheng Orchid Association as the core, the general branch of the "Red Collar Orchids" is established, and 14 party branches such as the association, political and legal, production orchid villages, financial institutions, and scientific research institutes are established to effectively integrate resources. Give full play to the advantages of organizations at all levels to provide organizational guarantees for the development of the orchid industry.

Under the overall planning of the Party Committee of Pengkou Town, the Party Branch of the Orchid Association jointly produced Lancun, colleges and universities, financial institutions and other party organizations to create a "orchid industry party building consortium" to actively coordinate financial institutions to give counties in the county, orchids, orchids, and cooperatives in the county. Waiting for the funding support of member units, farmers who have obtained the orchid association can get guaranteed loans when developing the orchid industry. At the same time, scientific research institutes and college experts are regularly invited to provide technical training and production guidance for Lannon, and more than 2,000 people have been trained an annual training.

Lanxiang Piaopol Party Banner Red

At the National Science and Technology Reward Conference held in January 2020, the scientific research project "Key Technology of Lanke Plant Conservation and Gender Innovation and Industrialization of Chinese Characteristics", which was held by Liancheng Orchid Base, was awarded the National Science and Technology Progress of 2019 in 2019 The second prize, this is also the first national scientific and technological progress award in the field of orchids in my country.

In recent years, under the guidance of the Liancheng County Party Committee and the town party committee, Liancheng Lanhua Co., Ltd. has established the "Guo Lan R & D Center", with "new varieties, new technologies, new products" as the research and development goal, and organizes scientific research and public relations. The establishment of the national orchid species quality resource library has more than 50 independent intellectual property rights, which has promoted the increase of orchid varieties from more than 50 species to more than 1,200 species. The remaining species have become a well -known boutique in the country. The innovation of varieties has greatly enhanced the popularity and reputation of Liancheng orchids, and plays an important role in maintaining market share.

The industry must be bigger and stronger, and the brand is indispensable. How to increase the popularity and value of Liancheng orchid? The Party Branch of the Association actively organizes orchids and Liancheng orchids to participate in the National Bonsai Exhibition, Flower Expo, and Lanbo Fair. Geographical logo trademarks, China's well -known trademark certification, and the title of "Fujian Flower" in China, have continuously launched the "Liancheng orchid, Value Liancheng" brand. Liancheng orchid's reputation is getting larger and larger, and it is also sold to more than 10 countries including Southeast Asia, Japan, South Korea, and Russia. How to make Liancheng orchid industry go to the next level? The Party Branch of the Association also leads Lannong Chaolang e -commerce, relying on the Internet, and cooperating with Alibaba, Pinduoduo, Taobao and other online platforms to use e -commerce, live broadcast and cargo, and sell online and offline simultaneously. 150 million yuan.

At the same time, the Party Branch of the Orchid Association played a leading role, actively connected the policies of superiors, established a new model of orchid business with "front shops and rear gardens, and store -based" to provide cooperatives with technology and market information. The "three unified" standards of unified technology and unified sales have led to 147 Lancheng County, cooperatives, and 3040 Lannon farmers in Liancheng County to develop together, driving more than 12,000 employment. In 2021, the total output value of Liancheng County exceeded 2 billion yuan, of which the output value of orchids in Pengkou Town reached 1.322 billion yuan, and the per capita annual income of Lannon was about 60,000 yuan.

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