Is the community coffee shop opened more and more? Is it a good business?

■ More and more coffee shops open downstairs in the residents of the community.

■ More and more consumers choose to go to a quiet community coffee shop to drink coffee and experience a moment of leisure time.

■ Decoration style is a major feature of community coffee shops.

■ The coffee and pastry taste of the community coffee shop has been recognized by the "neighbors".

"Drinking a cup of coffee here, sitting and chatting for a whole afternoon is the most comfortable moment in my week." Zhong Li said that she and her friends came to a community cafe near Houjiang.

In the past, the fireworks are full of the residential area and the coffee shops full of petty bourgeoisie and business atmosphere seem to be incompatible; now, people's settlements are often separated from the "coffee world". In some residential areas in Xiamen, the number of coffee shops in the community is increasing. They operate in the community at low cost and quickly penetrate the market.

The more the community store is more and more quality, the quality does not lose professional brand

In recent years, community coffee shops have sprung up after the rain. Different from the coffee shops in the bustling business district, the community coffee shop operating model is novel and unique: embedded in the residential community, although the area is small, but the decoration is no longer a business petty style, but it is more integrated into the lives of ordinary people. Essence

"I like to sit in the community coffee shop downstairs in my leisure time. The taste of coffee is not worse than the big brand." Huang Xiaojing said that the name of the community coffee shop downstairs in her community is named otter. Attract, I became a frequent visitor after drinking the osmanthus and laid iron. "

Huang Xiaojing also often has three or five friends to check in other community coffee shops together. Coffee, then read books or self -study quietly, "she said.

The reporter searched the "community coffee shop" on the platform and other platforms, and found that there were sixty or seventy in Xiamen. Among them, there were 5 people opened in the past two months. "This is a treasure shop hidden downstairs in the residents" "Very comfortable, very relaxed community coffee shop" ... On the platform, there are a lot of praise.

Remember the taste preferences of cooked customers to make each cup of coffee "personalized"

Wenqin and Zhao Zhiqiang are a young couple. They opened a coffee shop in the Songbai residential area and renovated by the old house, about 30 square meters. "We can provide more than 20 drinks, and sometimes we make some sandwiches or salads." Wenqin said that if he was not busy, she occasionally made curry rice or pasta, and some mature customers felt delicious.

"Because I like the living atmosphere of the old community, we choose to open the store in the community." After graduating from college, we determined to open a coffee shop Wenqin to have a clear positioning of the store. "The product is mainly boutique coffee, plus Some sandwiches and other light foods, the price is close to the people. "Wenqin feels that the price positioning of 15 yuan to 20 yuan can make a cup of coffee a daily consumption that residents are willing to accept.

"We are very familiar with the preferences of mature customers. For example, Xiao Chen, who is working nearby, likes American style without sugar or milk. Xiao Li, who is studying outside the island, has more milk every time. More cream ... "Zhao Zhiqiang clearly remembered the needs of each neighborhood and tailored different drinks for them." It can be said that in our coffee shop, no cup of coffee is exactly the same. "

Wenqin said that since June and July, the average daily cup in the store has nearly a hundred cups. This is a considerable performance for a small shop in a non -commercial district and a area of ​​only 30 square meters. "Many customers accidentally ordered a cup of coffee by chance. They felt very good and became frequent customers. They would also take friends to sit in the store." Zhao Zhiqiang said.

The threshold for investing in the store opening is lower, and the amount of the cup is decided to make a profit

Open a comfortable and artistic coffee shop in the corner of the city, romantic and beautiful -this is the dream of many young people. However, as the number of coffee shops grows rapidly, thin feelings are often difficult to support heavy operating pressure. Is it still a good business in Xiamen's community coffee shop now?

"The threshold for investing in the coffee shop is low, and the minimum investment can be reduced to tens of thousands of yuan, but the key to realizing survival and profitability is the amount of cups." He Jia, who has opened a community coffee shop near the stove, said that opening a store can only rely on it to rely on it just to rely on it. It takes a lot of enthusiasm to maintain the operation of the store.

From the perspective of operation, he calculated a account: the cost of a cup of ordinary coffee is 6 yuan to 7 yuan, and the retail price ranges from 15 to 30 yuan, and the premium is mostly at addition. "In addition to the daily operating expenditures such as store rents and raw materials, there are also the costs we go to the cafeer training in the early stage, as well as the cost of buying equipment. The overall calculation is calculated that the profit margin of a cup of coffee is up to 20%-30%." Essence

"It seems that the profit is considerable, but in fact many community coffee shops will find that after the operation of the coffee will find that the amount of cups will not be raised, and the profit is no longer useful." Zhao Zhiqiang said.

At present, Zhao Zhiqiang's shop daily cup has been about 100 cups, and its operations remain stable.

[View] Coffee consumer group expands the "third space" popular

In April 2021, the "White Paper in China" released by Deloitte China and Mumian Capital pointed out that first -tier and second -tier cities are the primary penetration of coffee culture. The coffee market level, at the same time, consumers will continue to increase coffee intake in the process of habit development. Coffee has gradually transformed from a fashionable drink to daily drinks. As the major coffee chain brands have set off a "sinking war", the consumer group of coffee is no longer limited to elite white -collar workers in first -tier cities, and consumers' awareness of coffee consumption at all levels is awakening. With the penetration of coffee culture, consumers have begun to use unique coffee shops as the "third space" of social pastime. "Third Space" can be understood as places outside the residence and work. For most people with a lot of work and life, the "Third Space" has been given more spiritual connotation and has become a place where modern people escape tedious and relieve stress.

"At the same time as the number of coffee shops increases, the coffee consumer group is also expanding, which is logically supporting each other." He Jia said that in the coffee market in the old community of Xiamen, most people are still in the "first cup of coffee" stage. This also means that the market potential is huge. "Coffee consumption will not be replaced, it will only iterate. Therefore, the emergence of community coffee shops gives consumers a broader choice, and also makes Xiamen's coffee format richer. "

(Text/Picture Xiamen Evening News reporter Liu Jiaying)

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