Is it necessary to charge a song in the live broadcast room?The copyright party is expected to increase the revenue up to 2.2 billion

On July 25, the official website of the China Audiovisual Copyright Collective Management Association (Sound Collection Association) issued an announcement on trial "Payment Standards (Draft)" (draft ") (hereinafter referred to as" draft ").

The draft clarifies the charging standards of Better Music and K songs in Pan Entertainment Live and E -commerce live broadcast. Among them, the maximum charging of background music for e -commerce live rooms is 10,000 yuan.

However, after attracting widespread concern, on July 27, the official website of the Yinji Association could not search for the specific content of the draft. The reporter called the Yinji Association, and the relevant person said that the draft was temporarily "not released", but the Yinji Association would still negotiate with the user in accordance with the draft.

Delete after the charging standard is announced

The anchor's use of background music and singing songs in the live broadcast room is the most unusual scene on the live broadcast platform. However, whether these behaviors involve infringement, if the infringement should pay the copyright fee, it has not been concluded.

On July 25, an announcement of the Yinji Association answered this.

In this announcement of "Payment Standard (Draft)" titled "Internet Live broadcast", the Yinji Society clarified the obligation subject and paid standards of the use of recording products in the live broadcast.

1. Obligation subject: The main body of the use of music in the live broadcast room is anchor and platform using recording products. The paid standard is facing the platform, and then the platform and the anchor are allocated.

2. Charging standards: According to the type of live broadcast room, it is divided into pan -entertainment live broadcasts and e -commerce live broadcasts to implement different payment standards.

In Pan Entertainment Live, the live charging standard used as a K song+background music is 300 yuan/year, 83 yuan/quarter, 29 yuan/month; live broadcast room of the background music is 100 yuan/year, 26 yuan///yuan/26 yuan// Season, 10 yuan/month.

The e -commerce live room using music is 10,000 yuan/year, 2777 yuan/quarter, 980 yuan/month.

According to this standard, if personal anchors simply play background music in the live broadcast room, the fee to pay is 10 yuan/month. But if it is a background music in the live broadcast, the fee is 980 yuan/month. If you want to sing the corresponding songs in the live broadcast room, you need to pay 29 yuan/month.

After the release of the above draft, it has attracted great attention from the industry inside and outside the industry. According to the announcement of the Yinji Association, the charging criteria began on July 25.

However, on July 27, when the reporter again appeared on the official website of the Recording Collection Association, it was found that the draft that was originally announced in the "Association Announcement" had been deleted. The promotional picture of the draft placed in the focus map was also deleted.

Relevant sources of the Yinji Association told reporters that the draft is temporarily "not released", but the Yinji Association will still negotiate with users in accordance with the draft. When the reporter proposed to understand the specific content of the file, the person said that there was no relevant file in his hands.

According to the announcement, the standard coordinated the standard, mainly based on Article 45 of the new version of the "People's Republic of China Copyright Law" based on June 1, 2021: Use the recording product to spread publicly or wirelessly, or pass through If the technical and equipment that transmits sound is broadcast publicly to the public, it shall pay the recording maker.

Comprehensive paid copyright party revenue can reach 2.2 billion yuan

Beginning in November last year, the Yinji Association has held many seminars to discuss the charging standards of recording products in the live broadcast of live broadcasts. The relevant content of the seminar is still presented on the official website of the Yinji Association.

At a seminar on July 8th, the Yinji Association proposed the corresponding copyright fee standard (draft) and negotiated with the user representatives. The specific standards are: 100 yuan/year/year of Pan Entertainment Live (excluding K song); Pan Entertainment Live (including K song) 300 yuan/live room/year; e -commerce live room 10,000 yuan/live room/year. This is equivalent to the standards announced on July 25.

At the seminar on the day, the deputy director of the Yinji Association introduced that the above standards were comprehensively considering the revenue of the live broadcast industry, the dependence of different live broadcast types on music recording products, and the user's affordability. Essence

Guo Kun said that the above standard unit price is low, simple and easy, and the user's burden is very light, but the platform needs to cooperate to achieve comprehensive payment of the live broadcast room. If the live broadcast room is fully paid, the entire live broadcast industry is estimated to bring the copyright party of 2.2 billion yuan in copyright revenue.

During the two seminars in December last year and March this year, the representatives of the use of Douyin and Kuaishou attended the meeting.

However, on July 8th, the Yinji Association stated that in half a year, the Yinji Association has conducted three negotiations with the live broadcast platform representatives. The platform party neither accepts the plan proposed by the right holder nor put forward other plans, and the progress has been delayed.

In the announcement on July 25, the Yinji Association also stated that the association is negotiating with the Internet platform representative on the pay standard. The announcement of the standard is to promote negotiation.

While promoting negotiation, the Yinxiao Association also began to seek the problem of rates of litigation and arbitration channels stipulated in the new "Copyright Law".

According to the Yinji Association, the association has obtained evidence on the infringement platform and has successively filed a case. At the same time, some platforms have taken the initiative to perform copyright liability and recognize the rate standards in the negotiation, and actively negotiate with the Yinji Association and agree to the pre -copy of the copyright use guarantee money.

What organization is the Yinji Association?

For most public, the Sound Collection is not a familiar organization.

According to public information, the Yinji Association is the only audio -agle -copyright collective management organization, which has been formally approved by the State Copyright Administration and registered for the registration of the Ministry of Civil Affairs, and is a non -profit social organization. The main types of rights managed by the Sound Collection Association include the right to perform, screening rights, broadcast rights, rental rights, information network dissemination rights, replication and distribution rights, etc. Its business scope is mainly to sign audio -visual copyright collective management contracts with members in accordance with the law; according to the authorization of members and relevant laws and regulations, sign a contract with users of audiovisual shows to charge us; Essence

According to the latest announcement of the Yinji Association, in 2020, its copyright use fee income was 238 million yuan, the number of members was 357, and the number of music and television works managed was 188,000. The new members of the Music Collection Association in 2020 mainly include music production companies, entertainment brokerage companies, copyright operating companies, film and television music companies, MCN institutions, etc.

However, the revenue of the copyright use fee of the Yinji Association mainly comes from Karaoke. In 2020, the 222 million yuan of its revenue came from the Karao OK venue, that is, KTV and other places using audiovisual products to pay the audio collection association.

In 2020, the Yinji Association began to issue a license to the Internet platform for the first time. Since September of that year, the Yinji Association has successively reached cooperation with platforms such as the use of byte beating, micro vision, and small videos of the whole people on streaming media players, live broadcasts, and online card OK. The income from the Internet platform is only 4.75 million yuan.

According to the work of the association, through the work of the association, many right holders have obtained copyright fee income from the short video platform for the first time. , Establish a healthy and balanced Internet copyright order.

In China, there are 5 collective management organizations similar to the Yinji Association, which manages audiovisuals (sound sets), lyrics (sounds), text (text associations), photography (photography association), film (shadow -sharing) Association) Copyright of works such as works.

Among them, the organization of music works also collectively manages music works, as well as the China Music Copyright Association (Yin Type Association). The difference between the two is that the sound collection and video records of the Yinji Association mainly manages music, and the sound of the music association mainly manages the lyrics of music.

According to the data, the Yinshi Association was established in December 1992. It is the only domestic music work collective management organization jointly established by the National Copyright Administration and the Chinese Musicians Association. Non -profit institutions with legitimate rights and interests.

As of the end of 2021, the total number of domestic members of the Yinxiao Association was 11,356, including composers, lyricists, heirs, and other individuals and groups who legalized music copyrights. In 2021, the revenue of the copyright license fee of the Confucian Confucianism is approximately 442 million yuan.

Source: Securities Times Network

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