Guangrao: "Tire Capital" is shaped in the transformation

Bleak

"World tires look at China, Chinese tires look at Shandong, and Shandong tires look at Guangrao." This sentence is well known in the entire tire industry, and Guangrao is also named the capital of the tire. From Jinyu tires, Xingyuan tires, Hengfeng rubber plastic to Yongsheng rubber, Shandong Huasheng rubber ... Excellent tire companies have gathered here, and have produced a series of cluster effects, becoming the epitome of the development of new kinetic energy in our county.

Today, with the new type of industrialization as a traction, our county is trying to promote the conversion of old and new kinetic energy, accelerate economic transformation and upgrading, and use the concept of openness, innovation, and win -win. The upgraded "deep water zone" realizes Nirvana rebirth.

Integrate reorganization

Cultivate "industry leaders"

Zhejiang Products and Chemical Group uses our county as its core area of ​​the development of the rubber tire industry in the country, implements intelligent transformation of industrial industries, cultivates front -line tire brands, and promotes the formation of efficient and complete rubber tire industry ecology. At present, Shengtai Group, which announces bankruptcy and reorganization, operates with product chemical industry and has a stable business. Ogrui Group also transformed into a new way tire under the operation of the chemical industry.

Integration is not a simple addition and subtraction method. From the perspective of the long -term development of the industry, our county is open and win -win. While using foreign capital, it will guide local companies to start the road of integration and upgrade, reaching "1 +1> 2 "effect. Through the acquisition and reorganization of companies such as Yongtai, Guofeng and other companies, Shandong Huasheng Rubber Group has quickly occupied the market with a steady pace. Nowadays, it has become the first echelon of tire manufacturers across the country. It has more than 380 all -steel products with more than 380 series and more than 1,100 semi -steel products of 7 major series. The overall volume and technical strength are far better than the past. The products have sold more than 160 countries and regions around the world.

Introduce policy documents such as the "Implementation Opinions on Promoting Enterprise Mergence and Reorganization" and "Implementation Opinions on Accelerating Industrial Innovation Development, Transformation, Upgrade, and Increasing and Efficiency, and encourage the county's backbone enterprises, upstream and downstream enterprises in terms of taxation, finance, and finance Integrate and reorganize; introduce strategic cooperation with tire enterprises in our county with well -known domestic enterprises, and promote the industry to achieve leapfrog promotion through the "grafting" advanced enterprises' funds, technology, marketing, and management models; Development Plan (2019-2023) ", in accordance with the principle of marketization and legalization, accelerates the risk resolution of rubber tire companies, and steadily dispose of non -performing loans of enterprises ... After some reorganization integration, the concentration of the tire industry in our county has been effectively improved. The comprehensive production capacity of six backbone enterprises represented by Hengfeng rubber and plastic and Huasheng rubber accounted for almost 80%of the county's total rubber tire production capacity. This year, our county will accelerate the cultivation of 3-5 flagship enterprise groups to build a world -class and world -renowned rubber tire industry base.

Digital empowerment

Open the "era of intelligence"

At the production workshop for molding of rubber technology Co., Ltd. (Shandong) Rubber Technology Co., Ltd., the VMI VAST meter -loading tire formation machine introduced from the Netherlands opened a sufficient horsepower to drive the embryo. "This intelligent fully automatic molding machine can grasp hundreds of data in real time during the production of the tire embryo, realize intelligent pressure blending. In just 150 seconds, it can produce a bomb embryo, which can reach 8 hours 180-190 The single -shift production capacity of the bar has improved production efficiency by 45%, and has obvious advantages in the uniformity and safety of the tire. "Sun Zhenwei, director of the company's equipment technology department, introduced.

Huda (Shandong) Rubber Technology Co., Ltd. has invested 430 million yuan to implement the intelligent transformation and improvement project of all steel lunch production equipment, integrating production equipment, automated technology innovation and intelligent equipment replacement. At the same time, the introduction of ERP and MES , WMS and other information management systems to carry out informatization transformation of the production plant area. By setting up the data center private cloud and mobile 5G IoT, the entire process data control from raw materials to the entire tire production process from raw materials to tire finished tires. Intelligent+informatization systems have increased the efficiency of comprehensive tire production by 45%, the rate of non -performing products decreases to 0.23%, the corresponding product yield rate has increased by 15%, and the capacity of all steel loaded lunch is increased from the initial 60,000 sets/year to 210 to 210 Thousands of sets/year.

This is an answer sheet from the "digital empowerment" from tire companies. In order to align with international standards, our county actively responded to the assault angle of digital reform, and has a new thinking plan in promoting digitalization and intelligence in the tire industry. The implementation plan of the "Three -year Action of" Over -the -Bargaining Industry + Artificial Intelligence "(2020-2022) has been introduced" "Several Opinions on Further Supporting Enterprise Reform" and "Interim Measures for the Management of Special Fund Management of Technology Transformation in Guangrao County". In terms of funds, we guide enterprises to continuously improve the level of digital, intelligent, intensive, and green development. At present, there have been 1 smart factory and 6 digital workshops in our county. The number of equipment for key tire enterprises in the county has reached 90%, and more than 70%of the main equipment has reached the international advanced level. This year, it continued to grasp the high -level technical reform of the entire industry, highlighting the six key projects including the 5 million sets of Jiamei 5 million sets/year of green environmental protection intelligent manufacturing, and the overall level of industrial development.

Casting brand

Create a "high -end camp"

Is the tire good? The driver has the most right to speak. Li Guodong operates a truck repair shop in the county seat, and represents a variety of tires produced by Jinyu Tire Group. In recent years, he found a strange phenomenon that the first thing that many card drivers after starting a new car were to replace all the original tires into Jinyu tires here. "Jinyu tires have good quality, not only have high wear resistance, but also oil -saving and environmental protection, and the cost performance is relatively high. It has a good reputation in our transportation industry." Xu Zhenzhen, who has the experience of sports car in nearly two decades. Over the years, Jinyu Tire Group has focused on the investment in R & D and pursuit of quality, and has focused on high -quality tires from beginning to end. Liu Zhiyuan, deputy general manager of the group, once said: "I would rather let customers try to try it, and let the team users feel the excellent quality of Jinyu tires." For the quality of the product, Jin Yu has a full confidence. The company invested hundreds of millions of yuan to establish advanced technology research and development centers, and established a high standard R & D laboratory and performance test workshop. At present, the equipment performance has reached the level of advanced domestic. Lin tires, golden road tires and other brands have formed a global marketing network, covering more than 100 countries and regions such as Asia, Europe, the United States, and Africa.

Make quality and borrowing strength and marketing. This is both a brand planning and the initiative of tire companies. On the road to cultivating tire independent brands, on the one hand, our county actively guides enterprises to participate in national and provincial brand value evaluations, enhance brand added value and brand growth rate, and created 7 well -known trademarks and Heng of Jinyu tire "Jinyu" Feng Group's "Shuangfeng Brand" loaded 22 famous brand products in Shandong Province, with more than 200 overseas products certification, 237 registered trademarks in Madrid, and 189 countries and regions exporting to six continents around the world. On the other hand, actively seize the opportunities of the “Belt and Road” and rely on activities such as “Brand Overseas Promotion Action” to guide enterprises to increase the development of international market development. Regional trade cooperation. Eight tire companies have set up 22 trading companies in Singapore and Hong Kong, China. Three tire companies carry out production and operation activities such as tire manufacturing, natural rubber planting, and tire sales in Vietnam, Laos and other countries.

- END -