Why is "carmine" so popular?——Giri Water City Rouge Red Fresh Peach Industry Development Visiting

Suizhou Daily reporter Wang Dong Bin Huang Fangfang special reporter Peng Xiaohua Cheng Qi

Photo by Li Wenjun, a reporter from Suizhou Daily

"A bite of carmine, lips look like honey."

Guangshui Rouge Red Fresh Peach is a special product of Guangshui City, a national geographical indication agricultural product. In recent years, fresh peach sales have changed from "incense in the wall" to "selling nationwide". A "golden business card", promoting rural rejuvenation and farmers' increasing income and getting rich.

Why is "carmine" so popular? On June 14th, the report team of Suizhou Daily's "lower grassroots, inspecting the people, relieving the people's worries, warming the hearts of the people, and the heart of the media" came to Guangshui to find out.

"Carmine" from skin red to meat

Guangshui City has a long history. According to the "Yingshan County Chronicle" records, there is a kind of peach history in Guangshui in the 11th year of Jiajing (1532), nearly 500 years.

Guangshui Rouge Red Fresh Peach is a variety of traditional peach trees in Guangshui City. The peel is staggered from erythema and red stripes to "flower face". The flesh is dark red or purple -red, the meat is crispy, and the juice is sweet. The peach is red from the inside out, because the lips are named after eating a layer of "carmine" lipstick.

"The colorful and deliciousness of Guangshui Rouge Peach is not only determined by the unique geographical environment of Guangshui, but also the result of the elaborate cultivation of our Guangshui people." Said Huang Feng, director of the Agricultural and Rural Bureau of Guangshui City.

Guangshui City is located in the northern Hubei hills. The soil is fertile, with sufficient sunshine, and the temperature difference between day and night is suitable. It is conducive to the growth and development of peach trees and the formation of excellent varieties. According to reports, there are also rouge peaches around Guangshui, but most of them are improved precocious varieties, and the colors and taste are not as good as the Guangshui variety. Rouge Red Tao became Guangshui Specialty. In 2010, it was registered and protected by the National Agricultural Products Geographical Logo. In 2020, he was selected as the top 20 public brands in Hubei agricultural products.

Right now is the season of rouge -soup picking. The reporter came to the rouge red peach base located in Duntang Village, Shili Street, Guangshui City. I saw the peach forest lush and lush. The green branches and green leaves were red like fire, and the branches were low. The 65 -year -old villager Wang Lixue and his wife and brother were picking fresh peaches in the peach forest. A big and full red peach was filled with two baskets. He told reporters that this year's peach is good and the price is good. His peaches are mainly sold to vendors acquired at a price of 3 yuan per catty. Due to the large number of peaches, the picking period is only over 10 days. They get up at more than 1 am every day, which is very hard. But tired and happy, "My 25 -acre Taoyuan has sold more than 40,000 pounds of peaches and received more than 120,000 yuan." The old man smiled happily on his face.

E -commerce make rouge peaches "Internet celebrities"

This was dare not imagine before 2016. "At that time, the market sales were not smooth, and peaches could not sell the price. Sometimes there was no one who sold a few corners of money!" Wang Lixue planted a rouge -red peach for decades, and he was deeply emotional.

"Raising in the deep girlfriend" "" Good things can't sell good prices ", this is an embarrassing situation that Guangshui Rouge Red Peach faced before. In some villages in Guangshui, almost every family has a rouge peach. Taozi has harvested, but it is restricted by factors such as short storage period, low reputation, low local sales market, and high overseas expenses. It often occurs slow sales and low profits. Some villagers helplessly cut off peach trees to grow other fruit trees.

The transformation has since since 2016. At that time, Cheng Hui, a "post -80s" girl who returned from coastal cities to the "Murakama", heard the villagers' sighing "Peach Harvest, but could not sell it!" Water Rouge Red Fresh Peach "one cannon", which successfully sold more than 30,000 kilograms of rouge -red fresh peaches on the Internet.

In recent years, Guangshui City has vigorously guided the development of e -commerce and inserted "e -commerce wings" for characteristic agricultural products. Rouge Red Fresh Peach landed on major e -commerce websites in the country, especially the rise of online live broadcasts and cargo. Xian Tao's popularity has continued to increase, and prices have risen all the way, and supply is in short supply.

"Gift gifts for the Dragon Boat Festival, the first choice of carmine! Guangshui carmine peach, eat the taste of childhood!" In early June, the net red Du Shuai "strength" in Guangshui City appeared, leading "wide water" and "Ai girl" A number of big Vs have released short videos of carmine peach promotional promotion, which are on the platforms such as Douyin and today's headlines. "Rouge Red Fresh Tao sells red fire online. This year, we have sold 170,000 pounds of fresh peach e -commerce companies. The price has risen from 1.5 yuan per catty in 2017, rising all the way to 5 yuan per catty this year." Du Shuai said.

At the peach base of Duntang Village, Tan Zhengqi and his companions who saw business opportunities were selling rouge peaches through Douyin live broadcast. Since the broadcast on June 5th, according to the packaging network sales of 10 pounds of 99 yuan and 5 pounds of 49.9 yuan, they have sold more than 800 boxes of peaches more than 4,000 pounds in 10 days, and received more than 10,000 yuan in profits. Zhang Jinfeng, a villager in Duntang Village, said that her 8 -acre rouge red peach has been sold out. Half of her son was sold online through the Internet, with a total income of more than 70,000 yuan. She was very content.

Online sales, quality determine brands, integrity win the market. "There are a lot of our retreat, and the repurchase rate exceeds 80%." Du Shuai introduced that high quality is the secret of the best -selling of Guangshui Rouge Red Fresh Peach. Under the guidance of government functional departments and e -commerce companies, Tao farmers' integrity and awareness of quality have been greatly enhanced, and they always choose a large, high -quality and good -quality fresh peach -to -e -commerce sales.

It is understood that 80%of Rouge Red Fresh Peach "Internet" was sold in Guangshui City. Let "carmine" keep "red" all the time

Online sales have opened a broad market, increasing the price and popularity of rouge red peaches, and mobilizing the enthusiasm of farmers to grow peaches. In 2016, the Lvfeng Professional Cooperative of Sanhe Village, Shili Street established a standardized planting base for rouge red peach, with a planting area of ​​nearly 1,000 acres, driving the surrounding Guanyin Village, Shuangtang Village and other villages to plant rouge -red peaches, with a planting area of ​​more than 2,000 acres.

At present, there are 14 towns, such as ten miles, Caihe, and Wudian in Guangshui City. Rouge peaches have been planted. The planting area is more than 20,000 acres, with an annual output of more than 40,000 tons, and an annual output value of nearly 150 million yuan.

How to keep the rouge red peach "red" all the time? The relevant person in charge of Guangshui City said that one depends on quality, two relying on brands, and three relying on excellent varieties.

In order to improve the quality of peaches, the agricultural and rural departments of Guangshui City actively guided the establishment of a farmer professional cooperative, established a standardized planting base for rouge red peach, formulated a standardized planting process, hired experts to go deep into the fields, guided peach farmers, soil, fertilizer and water management, plastic trimming, flower and fruit management Fruit baggage, pest control, grading packaging, online sales, etc. In 2016, more than 400 acres of rouge -red peaches in Duntang Village, Shili Street, were listed as a standardized demonstration base for the core area of ​​the geographical indication protection engineering product. Xiong Xi, the secretary of the party branch of the village: "We organized multiple technical training on peach farmers, and planted strictly in accordance with the standardized process to ensure the high quality of peaches. In the next step, we plan to expand the planting area and drive more people to increase their income and become rich. ","

Specialty is "special". Maintaining the uniqueness of Rougecho is the key to the protection and variety cultivation. In order to protect the cultivation of selected varieties, Guangshui City and Huazhong Agricultural University, the Provincial Academy of Agricultural Sciences and other universities cooperated to establish an experimental demonstration base of the rouge peach industry system. Last year, Guangshui City established a 800 -acre rouge -peach seed resource protection base in Lingshan Village, Guangshui Development Zone. From the 7 different regions in the city, cutting rouge -red peach branches and bar grafting. Rouge peach varieties are promoted in the city.

In mid -June is the peak of peaches picking and sales. In order to alleviate the tight picking problems of Tao farmers, the agricultural and rural departments of Guangshui City combined with the practical activities of "lower grassroots, inspecting the people, relieving the people's worry, and warming the people's hearts", the first rouge red peach picking festival was launched on Shili Street. The red anchor shared the rouge peach with netizens through a video. The live broadcast on the antenna attracted more than 2,000 people to pick it up in the park, tasted the crispness of peaches, and felt the joy of harvest.

"Although Guangshui Rouge Red Peach has a certain reputation, the brand is not loud enough. In the future, we will increase publicity through various forms such as picking festivals, network promotion, etc., and continuously enhance the popularity of the rouge red peach brand and market influence." Huang Feng said that in the next step, the city will extend the industrial chain and develop deep processing of canned peaches, juice, wine, and wine; carry out peach blossom viewing, peach picking and other activities to drive the integration of the agricultural and tourism industry, strengthen characteristic industries, and help rural revitalization.

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