The Lifai River Cultural Corridor Qingjiangpu Scenic Area Night Economic Provincial Market Supervision Bureau issued a 6.18 website promotion tips

The "6 · 18" network concentrated promotion business activities have begun. In order to regulate business behavior, maintain the order of online transactions during the "6 · 18" period, effectively protect consumers' legitimate rights and interests, and promote the healthy development of the platform economy, Jiangsu Market Supervision and Administration Bureau "The Interim Provisions of the Regulatory Promotional Behavior" and other regulations, the following work reminder is made:

Strictly implement the main responsibility. The online trading platform should take good access to the customs, increase the review and spot checks, and ensure that the main information of the operator's main body is true and effective; actively implement the local standards for the management of e -commerce platforms, vigorously carry out the "lighting" operation, and guide the operators in the platform to "brightly light up Photo, bright syndrome, bright rules ".

Effectively regulate promotional behavior. The network trading platform should publicize the period, methods, and rules of the centralized promotion in advance, and explicitly show promotional information such as restrictions on consumers. Lightly marked the price according to law, and effectively fulfill the price commitment. You must not use false or misunderstanding languages, text, pictures, videos, metering units, etc., you must not induce other people's transactions through fictional prices, false prices or discounts, discounts before discounts, etc. Essence Live operators shall not declare "the lowest price in the year" and "lowest price in history" in live broadcasts and short videos.

Strict commodity access. The online trading platform shall strengthen the entry review of commodity qualifications and qualifications, and it is strictly forbidden to sell products that are fake and infringement and infringe intellectual property rights; they must not sell or provide wild active plants, Yangtze River fishing materials, military uniforms and their imitation products. Commodities or services that harm national interests and public interests, and violate public order and customs shall not sell products such as gas tools and electric bicycles that have not been certified or forged by CCC signs and certificates.

Strict information management. The online trading platform should strengthen the inspection and monitoring of product information, increase the review of product information such as "food", "health products", minors food, imported cold chain foods, and anti -epidemic products involving old "food", "health products", minors, and imported cold chain foods, and anti -epidemic supplies. "Special supply" products and other information.

It is strictly forbidden to improper competition. The network trading platform shall not carry out promotional promotions by eliminating, restricting competition, or hindering, or destroying the normal operation of network products or services legally provided by other operators; Choose express logistics and other transaction auxiliary services.

Effectively protect consumers' legitimate rights and interests. The online trading platform shall implement the seven days of online shopping in accordance with the law without reason to return the goods, and strengthen the inspection and monitoring of the operators on the platform to perform the return obligations of the return. Do not "cut orders" on the grounds that "orders are abnormal" and "shortage of goods"; we must strengthen the protection of personal information of consumers and explicitly show the purpose, methods and scope of consumer personal information collection and use; Mechanisms actively assist consumers to safeguard their legitimate rights and interests.

Actively cooperate with regulatory law enforcement. The online trading platform should take the initiative to report the operators in the platform in a timely manner illegal and illegal acts, take necessary disposal measures in accordance with the law, actively cooperate with the regulatory authorities to supervise and enforce the law, form a healthy interaction between platform autonomy and government supervision, and jointly guide operators in the platform Maintain a healthy and orderly platform ecology.

The market supervision department reminds consumers to consume rationally, raise awareness of rights protection, and preserve vouchers such as chat records, order information, payment information, and screenshots of promotional information. The regulatory authorities complained to report and use legal weapons to protect their legal rights and interests.

(Reporter Yin Wenjing)

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