Short video+live broadcast help agricultural technology promotion, providing new paths for rural revitalization

What kind of chemical reactions will short video and live broadcast meet with agriculture? Li Wenjuan, who has done 37 years of scientific research in the Academy of Agricultural Sciences, talked about the latest development agricultural technology from the "rice bags" and "vegetable baskets" of ordinary people. In her eyes, agriculture is an important area of ​​the country. It is far more than expected; the post -90s college students who return home to grow mushrooms with abandoned corn rods. She hopes that young people in the countryside can return to her hometown and break through the knowledge she learned; In his opinion, the professional knowledge of organic agriculture is not just a slogan.

Recently, more and more agricultural science popular science creators have poured into the Douyin platform, embrace their own ideas and goals, and spread the knowledge of agricultural technology through short videos and Douyin. According to the "Dance of Douyin Agricultural Technology Knowledge Data Report" released in July 2022, as of June 30, 2022, the annual growth rate of agricultural technology thousands of powder creators was 66.85%, and agricultural planting, breeding, and agricultural machinery content contributing the annual growth rate of annual growth rate 50.4%, the average daily volume of agricultural technology on Douyin is as high as 1 billion.

Among them, the "post -90s" are the main force of agricultural technology creators; in the past year, more than 100,000 creators who have realized agricultural capital transformation through Douyin e -commerce.

On July 27, Douyin officially signed a contract with the Central Agricultural Broadcasting and Television School (hereinafter referred to as "Agricultural Broadcasting School") to jointly launch the "New Farmers Plan 2022 · to Douyin School of Agricultural Technology" to create a knowledge base for agricultural technology. Douyin will introduce 1500+ agricultural technicians and related agricultural technology training for the existing courses of Agricultural Broadcasting School, cultivate and support more high -quality professional agricultural technical creators with Agricultural and Broadcasting School, and open up with Douyin e -commerce to help farmers help farmers Improve agricultural production skills and increase production and income.

The spread of agricultural technology and agricultural development through Douyin short video and live broadcast can not only create a good public opinion environment for rural revitalization strategies, but also effectively cultivate agricultural talents, develop modern agriculture, and build beautiful villages.

New communication methods help agricultural technology promotion

Since the report of the 19th National Congress of the Communist Party of China proposed the implementation of the rural revitalization strategy, the spread of agricultural technology and agricultural development has faced a new development situation and shoulder a greater historical mission. Insiders believe that the communication of agricultural development is an important means and guarantee for the success of national mobilization, national construction and development and prosperity.

At present, there are still certain limitations of the spread of agricultural technology and agricultural development. There are fewer platforms for the communication and integration of agricultural knowledge and the development of agricultural development. This also makes it difficult for some audiences to have the needs of related content, but it is difficult to search for precisely. At the same time, most of the promotion of agricultural technology also adopts traditional methods, which has led to some extent that some farmers still lack sufficient understanding and understanding of agricultural technology.

Douyin short video and live broadcast solve this problem to a certain extent. Douyin integrates the relevant resources within the platform through the "Sannong Self -Media" certification, making short videos and live broadcasts a new agricultural tool for institutions and personal communication agricultural knowledge. It is conducive to the integration and spread of agricultural technical knowledge.

Douyin user Zhou Changnan sharing agricultural knowledge is to adopt the vibrato short video. He will move the offline farmers to Douyin and make a short video with the popular science knowledge of the big horn. The short video fell on the spot.

In addition, Douyin also has in -depth cooperation with Agricultural and Broadcasting School, enrich the content of agricultural technology on the Douyin platform, cultivate more professional agricultural science science popular science creators, and provide agricultural practitioners with more high -quality and professional agricultural knowledge. Douyin has also become a short video platform with a large number of professional agricultural knowledge.

Digitalized model cultivation technical personnel

Digital rural construction is an important measure to achieve rural revitalization. It is an important way to achieve the modernization of agricultural and rural areas. The construction of digital rural talents is an important part of it. In recent years, the state has continuously promoted the construction of digital rural talents.

In June 2022, the Department of Science and Technology Education of the Ministry of Agriculture and Rural Affairs issued the "National Agricultural Science and Technology Modernization Pioneer County Rural Revitalizing Putter" Pioneer Plan "2022 Work Plan", which proposed to promote 72 co -construction of the digital technology conversion application and agriculture of the ahead of the county. The digitalization of industrial and rural governance is the starting point and ending point, focusing on the actual needs of the development of agricultural and rural areas in the county, highlighting demand -oriented, two -way matching, practical transformation, and long -term cooperation. Cooperate to create a group of easy -to -understand short video production and live broadcasting resources; cultivate a rural leader with digital thinking capabilities, digitalization of agricultural industry, and digitalization of rural governance.

The cooperation between Douyin and Agricultural Broadcasting School has provided help for the construction of the digital talent team and the rural revitalization strategy. Douyin and Agricultural Broadcasting School jointly created the "Agricultural Technical Video Knowledge Base" to provide professional and reliable content support for farmers' agricultural production. While spreading agricultural technology knowledge, it also introduced agricultural technical professionals. Developed talents plug in wings for farmers' education and training and modernization of agriculture. At the same time, the Douyin Platform has also nurtured the development of the Agricultural and Broadcasting School in the field of "agriculture, rural areas, and rural areas". With the characteristics of fast transmission of short video platforms and a wide range of dissemination, it helps Agricultural and Broadcasting Schools from traditional media to new media transformation and upgrading and upgrading Essence Both Douyin and Nongwu School make full use of their respective resources to help new farmers cultivate and rural revitalization. In addition, this has also allowed the majority of farmers to participate in the development and construction of digital rural construction. The short video platform and the rich agricultural talent resources of the Agricultural and Broadcasting School allows farmers to obtain agricultural knowledge with informationization methods. It has effectively improved the ability of farmers to apply new technologies and new methods to develop production, increase income and become rich, and improve farmers. Productivity.

Live e -commerce companies help realize the wealth of farmers

"Agricultural and rural work, saying a thousand and 10,000 roads, increasing farmers' income is the key. It is necessary to accelerate the construction of a long -term policy mechanism that promotes the sustainable and faster income of farmers, so that the majority of farmers will get rich as soon as possible." Increase farmers' income in an important position.

Nowadays, the Internet industry has developed rapidly, and live e -commerce is becoming increasingly hot. The development of rural e -commerce has become a new idea for improving farmers' income. Not only that, the development of rural e -commerce also provides a convenient channel for urban and rural integration and improving the quality of life of farmers. The rural market is broad, there are demand for online shopping, and there are more demand for product export. Rural infrastructure conditions have been improved, and the "express delivery village" project has provided a solid foundation for the development of rural e -commerce. The booming development of rural e -commerce has important practical significance for implementing the strategy of rural revitalization.

Wang Jing, who shares the mushroom planting technology on the Douyin platform, is one of the practitioners of rural e -commerce. Wang Jing brought goods live on the Douyin platform, and found local women to plant Poria, konjac, sweet potatoes, and packaging products, which not only increased the income of local villagers, drove their employment, but also changed their lives. So far, Wang Jing has helped thousands of farmers in the county to sell agricultural products with a sales of millions of yuan. In 2021, more than 50 tons of agricultural products were acquired.

This also provides a successful example for the Douyin platform. The cooperation between Douyin and the Agricultural Broadcasting School borrowed this development model, opened with Douyin e -commerce, and used the powerful traffic of the Douyin platform to achieve agricultural capital conversion, helping agricultural product sales, increasing farmers' income, and becoming an effective assistance to implement the strategy of rural revitalization strategies. Essence

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