Focus on the Expo ｜ "Yuan Cosmic" cloud shopping?real!It's the Expo

The 2nd China International Consumer Products Expo opened on July 25 in Haikou, Hainan. AR shopping and other "Yuan Universe" shopping scenes appeared in the Expo, and the virtual shopping experience was refreshing.

In recent years, the shopping scene of the "Yuan Universe" has continued to "go out" and has become a new experience and highlight of the retail terminal. Major consumer brands and retailers actively create the "Yuan Universe" shopping scene.

In the two -cycle buying global exhibition area, Hainan Holdings is based on the theme of "smart retail, moving towards the Yuan universe", restore shopping venues through 3D images, and create an immersive "Yuan Universe" shopping scene, allowing the audience to feel the GDF sea control worldwide Scenes of boutique duty -free cities.

Reporter experience "Yuan Cosmic" shopping

In the booth, the audience can not only visit the exhibition through virtual technology, but also taste the island duty -free products while taste the cocktails. The optimistic products can be purchased directly through the smart retail terminal, and they can pick up goods or mail home at the airport, realizing the "GO Global, Buying Global, Smart Retail" cloud shopping model.

The AR experience area of ​​the Wangfujing Group's booth has caused interest in the exhibition group, and many viewers have opened a small program to experience "online shopping". This AR experience program, extract the visual characteristics of the product, establish a product image search engine. By scanning physical products, the same product can be found accurately, and information such as video, pictures, text can be provided.

Reporter experience AR shopping

Sun Le, the digital retail product manager of Wangfujing Group, introduced that in order to improve the effect of product recognition, the Wangfujing technical team combines items with image search. Users can open the product information as only to open the applet. AR shopping is expected to be applied in Beijing offline experience stores in September this year.

At present, Wangfujing Group is actively building a digital platform on the cloud, using advanced technologies such as data analysis, AI, AR, VR, NFT, blockchain and other advanced technologies to integrate the retail system of Wangfujing Group throughout the country to build a new online and offline ecology.

Source: Lottery News

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