Xinjiang Tourism is currently on this information. This information should be followed

Photo by Liu Xin, a reporter from China News Agency

Recently, the topic of "Xinjiang Summer Traveling Market Blasting" rushed to the hot search list of major platforms, which also aroused the attention and thinking of the industry. Is the tourism market so hot? Why is Xinjiang? How to solve the contradiction between supply and demand in the process of tourism recovery--

How to think about this wave of boom

"We are more willing to regard the recent climax of the tourism market as a process of the gradual recovery of Xinjiang's tourism industry." Wu Feng, president of the Xinjiang Travel Agency Association, said that from the June and July tourism data, there is a tie in the same period of 2019 Level trend. During the interview, a number of Xinjiang travel agencies expressed the same view.

Data from the Culture and Tourism Department of Xinjiang Uygur Autonomous Region show that in June, 23.92 million tourists from Xinjiang were received. From July 1st to 21st, the region received a total of about 25.54 million tourists. In 2019, in June and July, tourists received 26.01 million and 35.83 million.

"One of the most important reasons for the rapid recovery of the tourism industry in Xinjiang is that before the summer, the Xinjiang epidemic prevention and control stabilization is better." Wu Feng analyzed that in addition, Xinjiang's transportation is more and more convenient and one of the important factors. For example, after the formal navigation of Alar Tarima Airport in Xinjiang on June 16, Xinjiang has a total of 24 civil airports that are put into use; on the same day, the world's first ring desert railway and Ruo Railway were opened; Taklama Ganyan Desert Highway S254 Celief Piezhi and the Mochi Highway opened to traffic.

In the opinion of Zhou Di, general manager of Xinjiang China International Travel Service, the effect of the Gulbang Festival holiday during the peak season of traditional tourism has achieved a small peak in tourism in mid -July July. "From the perspective of the reception data of our agency, the first small peak local tourists in July accounted for more than half of the total number of tourists. With the end of the Gulbon holiday, the tourism market's popularity decreased slightly, but it continued." Xinjiang is an area where the inter -provincial team tour is restored earlier, and the overall epidemic prevention and control policy is more accurate. These are good.

"Xinjiang's epidemic prevention and control policy is very user -friendly. For example, the independent dwelling highway drives self -driving, as long as it is a tourist from low -risk areas, it only takes two days of nucleic acid detection, and there are many detection points along the independent road road, which is very convenient." China Travelor. Peng Miao, deputy general manager of the northwest region, told reporters: "From our background data, the number of tourists has risen straight since June, especially in July, Xinjiang has become the most popular tourism purpose in the summer market land."

"The tourism market in Xinjiang is hot. In addition to its unique tourism resources, it is inseparable from the full -scale marketing of tourism authorities and tourists." Liang Changhong, general manager of China Youth Tourism Xinjiang International Travel Service, said that in recent years, Xinjiang has never relaxed tourism marketing. "In 2020, Xinjiang made multiple offline tourism promotion conferences in the Mainland. In 2021, a combination of online and offline combination was planned to plan a number of promotion activities. ","

How to design market products

During the interview, many industry players in Xinjiang told reporters that the travel needs and travel methods of tourists have changed clearly, and the trend of private groups, self -driving tour, and free travel has become increasingly obvious. In this case, how can we better win the market? Xinjiang's travel agencies have made useful attempts from products to service to marketing.

"From the perspective of booking, custom touring and half -bag products are more popular. According to market demand, we have adjusted the products. For example, we have developed fragmented products such as rental and chartered cars." Zhou Di said, "We are also developing and developing More cost -effective team travel products. For example, the 11 -day list of Jiangshan products, through large -scale procurement to ensure the consistency of the product price. At the same time, we have also developed some niche carpool products. "

Before the epidemic, Xinjiang Huanyu Travel Agency mainly attacked the outbound travel market. After the outbreak, relying on the experience accumulated in the product customization aspect, the agency will lock the niche custom market. "In this market, quality and gameplay are important. In the summer, we launched the product of leap Paradise Lake, which uses helicopters to save roads and time costs, so that tourists have more time to enjoy Paradise Lake camping." Peng Shifan, general manager of the agency, said, " Only make different products can you stand out and win the favor of tourists. "

"One of the advantages of travel agencies is service guarantee. We have always pushed the mid -to -high -end tourism line, such as New Oriental Express, allowing tourists to enjoy the guest room facilities of five -star hotels on the train." Huang Tingshan, deputy general manager of Xinjiang Railway Tourism Development Group, told reporters that "We have also upgraded in terms of service. Although the product is high, it is very popular in the market."

"Saturn is not unique to the Xinjiang market. This is a problem in front of the travel agency industry." Zhang Liqin, general manager of Xinjiang Meicheng Online, said, "The industry needs to think about how to provide tourists with more valuable things. For example, self -driving self -driving car There are still many pain points that tourists can't solve. How can the room be better? How can we play better? You need the intervention of professionals. This is the manifestation of the value of travel agencies. In fact, since the epidemic, Xinjiang travel agencies have also made some attempts. For example, you build your own business, design activities, etc. "

In terms of marketing, Xinjiang travel agencies are also exploring.

"Last winter, we have been trying to broadcast live on major platforms, promoting the United States and Xinjiang, and hoping to establish our own private region traffic." Zhou Di said, "Through a winter efforts, we have accumulated a lot of fans. At present, the tourists we have received are currently receiving tourists. 60%are fans. "Liang Changhong said that they upgraded the promotional channels, including upgrading of OTA, Douyin live broadcast, WeChat mini -programs and other channels.

"Tourism is an industry with a strong connection. Tourists are here, but some local travel agencies have not made money, which shows that some traditional operating concepts need to be upgraded." Wu Feng believes that even when the self -driving tour is prevalent, travel agencies are popular, travel agencies are popular, travel agencies are popular, travel agencies are prevailing, travel agencies are popular, travel agencies are prevailing, travel agencies are popular, travel agencies are prevailing, travel agencies are prevailing, travel agencies are prevailing, travel agencies It is still very good. The Xinjiang Travel Agency Association has always guided travel agencies to innovate. For example, many tourists in Xinjiang rent a car after landing on the ground. Travel agencies can make this service more detailed to meet the needs of tourist menu.

How to resolve the contradiction between supply and demand

The influx of a large number of tourists has also exposed the pain points of the lack of support for the support of Xinjiang to the front. How to solve the bottleneck and continue the popularity have become a problem that Xinjiang tourists need to face.

"The end of the epidemic in late July last year made the Xinjiang tour that continued until October and November, and many tour guides and tourist drivers switched to other tasks. Therefore, after Xinjiang travel recovered this year, related tourism resources have a shortage of shortage. According to our observations, currently Xinjiang tour guides, drivers and other practitioners have resumed 60 or 70 %. In addition, the summer tourists have increased, and the number of local hotel rooms is limited, and the contradiction between supply and demand in the market is even more prominent. "The relevant person in charge of Tuniu Tourism said.

"In the first half of this year, especially in the past two months, the contradiction between supply and demand is relatively prominent. There are two main reasons. One is that after more than two years of the epidemic, a large number of tour guides, travel drivers, including hotels and scenic spots , Turn on the job, the number of front -line service personnel with rich experience is seriously lost, and the lack of personnel causes the quality of service to decline; the second is that there are indeed existence of individual regions, scenic spots, reception capacity, and limited service regulation capacity. . "Wu Feng analyzed.

"Xinjiang has a vast area, rich tourism resources and unique charm, but our mature destinations are not rich enough, and relatively concentrated, there is no situation of multi -flowering situation." Liang Changhong analyzed, "For example There are still too few scenic spots. One of the mature routes in northern Xinjiang and the other in southern Xinjiang. It is difficult for tourists to gather. Xinjiang is everywhere. This requires us to increase investment and development to create 'National' Xinjiang. "

In terms of how to continue the popularity of tourism, Wu Feng suggested that "push forward and move". "The peak season of traditional Xinjiang is July, 8, and 9 months. We hope to push the peak season to spring first. In fact, Xinjiang has a rewarding beauty since March, and then extend the traditional peak season to winter. In the year, our players and ski markets are gradually forming a scale. "Wu Feng told reporters," Among them, the in -depth participation of travel agency companies requires that the era of self -driving tour is coming, but travel agencies are still in the development and design of product research and development, tourism promotion of tourism Promoting, tourists 'organization reception, including tourists' big data statistics, have many advantages. In addition, we also need to pay attention to strengthening the cultivation of tourism talents. "

Some industry analysts said that the shortage of talents in Xinjiang currently encountered is not a case. For more than two years of the epidemic, the loss of talents in the tourism industry has become a common phenomenon. Welcome to the recovery of tourism. It also needs to prepare for talent reserves in various places. (Author: China Tourism News reporter Zhang Yu; Editor: Song Yuqiu)

- END -