After the 90s, the feelings of Pinduoduo New Farmers inherit the century -old ancient law skills to bring the people to become rich

What kind of chemical reactions will be produced when the ancient skills that inherit the centuries and the new thinking of the Internet will cause?

He Chunmei made a good interpretation in his own words: introduce a new e -commerce platform to help the ancient method of ancient handmade brown sugar in the hometown of hundreds of millions of consumers, and only a week through the live broadcast and purchase of the place of origin. Sell ​​30 tons of ancient brown sugar. The endangered brown sugar old workshop is rejuvenated, and the products are exported to abroad.

As a new e -commerce platform with "mud on the legs", Pinduoduo is based on the "zero commission" of agricultural products, helping small farmers integrate into the large market through "purchase+direct hair production", helping the new farmers develop their hometown causes, and drive the folks to the villagers. To get rich.

"New e -commerce has saved the old workshop." He Chunmei introduced that the hot sales of ancient brown sugar products have driven the entire local brown sugar industry chain: the purchase price of sugar cane species of farmers has risen, the transportation driver's business is constantly, and the old workshop is full of load operations. Legislators return ... Not only is the century -old skills inherited and carried forward, but the lives of people in their hometown are becoming more and more "sweet".

▲ He Chunmei (first from the right) went to the ground to buy sugar cane. New e -commerce platforms such as Pinduoduo have increased the sales of ancient brown sugar, which has also led to the rise in sugarcane purchase prices for local farmers. Hochone in photography

Ancient method handmade brown sugar skills facing "broken files"

He Chunmei's hometown is in Shiad Town, Jiangjin District, Chongqing. This is a small town in the southwest of Chongqing. It is a traditional agricultural town on the side of the Yangtze River and bordering Sichuan Hejiang River.

On July 1, in He Chunmei's office, she took out the tea cup, put a four -square brown sugar, pour the boiling water, quickly spread the brown sugar, and some small bubbles emerged from the water surface. "Authentic brown sugar will have bubbles," she explained. Taste a sip, really full of sugarcane flavor.

With the improvement of modern people's living standards, more and more people love the products of ancient methods, such as brown sugar. He Chunmei said that ancient brown sugar retains a variety of nutrient costs such as sugarcane sugar, restore sugar, glucose, glucose, and trace elements of vitamins and minerals. It completely retains the ancient brown sugar manufacturing process. Thick national memory and culture.

▲ The masters are refining brown sugar. Hochone in photography

The stone brown sugar manufacturing industry has a history of more than 100 years. As early as the late Qing Dynasty, there was a brown sugar boil production workshop. At the time of glory, there were more than 50 brown sugar workshops in Shiad Town. The important raw materials of brown sugar -sugarcane planting area reached more than 10,000 acres, and the surrounding white sand and Yongxing and other towns developed tens of thousands of acres of sugarcane planting bases.

However, after 2000, stone brown sugar gradually declined, and a large number of sugar masters were out of flowers, clouds, and other places. There were only 4 brown sugar workshops in the town. At the lowest, the local sugarcane purchase price was only 280 yuan per ton. The farmers did not have the enthusiasm of planting sugarcane. The area of ​​sugarcane planting in the town has shrunk to 4,000 acres. The ancient method handmade brown sugar skills that inherit the history of hundreds of years are facing a crisis of stall disconnection.

"There are fewer and fewer brown sugar made of pure sugarcane produced by ancient methods." He Chunmei said that the ancient brown sugar in his hometown is pure and good in texture, but it is not known for outsiders, let alone sell it. In her opinion, to open the crux, it is necessary to use modern communication methods to open popularity, use the e -commerce platform to open sales to help ancient fried brown sugar directly connect consumers in the country and even the world.

Turn on live drainage, e -commerce direct consumers, farmers' income doubles

He Chunmei learned that the traditional boiling process of brown sugar mainly includes juice, filtering impurities, rushing water, boiling sugar, "turning sand", molding, drying and other processes. Among them, the craftsmanship of "turning the sand" is particularly important. It is necessary to put a sticky syrup into a large shovel pot, and stir at least 200 times with 8 pounds of large copper spoons weighing large copper spoons in the pan. Through this process, the syrup and air are fully exposed to the air, so that the brown sugar will form countless small holes in the interior of brown sugar. The brown sugar made from this will be fine and soft, and the entrance will melt.

But most people do not know these processes. As a result, in 2020, He Chunmei led the Juguang poverty alleviation live e -commerce team to enter the sugar factory, and live broadcast the ancient method handmade brown sugar boil and current cutting process, while broadcasting while broadcasting.

He Chunmei did not expect that the test of the water this time was a new way for the inheritance and promotion of the century -old skills.

After this live broadcast, the 30 -ton brown sugar of the sugar factory was short, and a total of 100 tons were sold in a single quarter. In 2021, with the previous experience, the sugar factory has sufficient stocking. After several live broadcasts, 200 tons were sold in one fell swoop. The stone brown sugar that once "raised in the deep girlfriend" was sold all over the country, and even other merchants were sold to overseas markets.

Pinduoduo is the main position of He Chunmei selling brown sugar. Today, her brown sugar is sold for nearly 70,000 orders, ranking second in the platform "Rinse the brown sugar rankings". Customer evaluation reached 16,000, and the repurchase rate was extremely high.

▲ Master of "Ancient Fa" is broadcast brown sugar live. Photography Yang Ye

Driven by brown sugar purchases and sales, the purchase price of local green sugarcane has been increased from 280 yuan per ton of about 700 yuan per ton, and the income of planting farmers doubles. In 2021, the planting area of ​​the green skin sugarcane in Shiad Town exceeded 5,000 acres, which achieved recovery growth for the first time.

"The experience of the past two years proves that the brown sugar industry of Shiadan is worthy of our inheritance and promotion." He Chunmei believes that the centennial skills set up the wings of the Internet in the new era. Good economic benefits, thereby forming a rich people's industry. Drive more new farmers to return, help rural revitalization

In 2020, He Chunmei established the Rural Rural E -commerce Center to export agricultural products from his hometown through e -commerce platforms to all parts of the country.

On the Pinduoduo platform, her shop is named "Juguang Tu specialty store", and she has accumulated a total of 100,000+ orders. The olives, brown sugar, pepper, and longan in the fields of their hometown are the main products, praise. Under the "zero commissions" of Pinduoduo agricultural products and re -investment agricultural strategies, new farmers like He Chunmei can connect hundreds of millions of users across the country through e -commerce platforms and go to the fields of their hometown.

"In 2015, sales were 2.97 million yuan. In the second year of 3.8 million yuan, the fourth year of 5.3 million yuan, until 2021 sales reached 13.6 million yuan." He Chunmei said that this year she set a task for herself 30 million yuan.

Driven by her, the e -commerce center actively absorbed the employment of the surrounding people. There were more than 30 people who employed the e -commerce center directly, and half of them were young people who returned from the city. With the expansion of the sales scale of the e -commerce center, He Chunmei has promoted more than 500 villagers to employment in the nearby, driving more than 4,000 farmers to increase income by more than 10 million yuan.

▲ At the rural e -commerce center of Julu, workers are packaging and shipping the selling brown sugar. Photography Yang Ye

In Shiad Town, more and more college students studying or working in other places have returned to their hometown to become new farmers. According to incomplete statistics, with the drive and support of He Chunmei, there are already more than 300 people engaged in agricultural product e -commerce in Shiadi Town. At present, her Juguang rural e -commerce center is also transforming, increasing the training and incubation of e -commerce operations, live broadcasts and goods, so that more young people with aspirations return to the countryside, build rural and rich rural areas, and help rural revitalization.

He Chunmei is a microcosm of contemporary new farmers. According to the "2021 New Farmers Growth Report" released by Pinduoduo, the number of "new peasants" on the platform has increased rapidly in the past two years. In 2019, it was 2,9700, and in 2021 reached 126,000, an increase of nearly 100,000. Many of them have graduated from college, undergraduate, and even the background of overseas study abroad. At the same time, in their hometown, they also have the identity of the "second generation of farmers", "second -generation fruit" and "second generation". He Chunmei's "sweet" career has once again proved that there is a lot of vast worlds in rural areas.

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