The manager of the Harmony has been detained by 70 Meituan electric vehicles, and Yang Lei has sold 600,000 electric vehicles

Produced: the front line of entrepreneurship

News on July 28, a city manager of Harbin Company was detained!

The reason is that recently in Kunming, Yunnan, a shared electric car cushion was in the case. The police station found that Li Mou and another colleague of Kunming City, the police station, and the police station. Meituan's electric car cushion was cut off, and was eventually arrested by the police and punished administrative detention for 10 days.

The related topics of this incident also appeared on the hot search list on July 26, which caused many netizens to discuss.

Some netizens lamented that this is the most real business war, which is completely different from the bridge sections of "taking 1 billion to the other party's stock" in the TV series.

Some netizens even summarized the five major cases of real business war:

The seal is on the trouser belt, register the other party's APP account to spread yellow information, cross the wall to sneak down the opponent's workshop technology, give the other party to drink water, and cut the other party 70 bicycles.

Interested friends can search for the corresponding real cases by themselves.

Speaking of the shared electric car market, this track is generally considered to be better than shared bicycles. Unlike shared bicycles, it is difficult to achieve a closed -loop of commercial. Cash flow can be returned to positive. Therefore, this business is valued by the business platform. At present, there are three major players in this field: Harbin, Meituan, Didi.

According to public information, as of the end of 2021, Haru's travel shared electric vehicle covered more than 300 cities, and Didi Green Orange and Meituan planned to invest more than 3 million shared electric vehicles, covering more than 200 cities.

In the research report released by Dongxing Securities, the scale of the shared electric car industry is expected to reach 40.5 billion yuan in 2025. At that time, the business revenue of the three giants of Meituan, Didi, and Harbin Giants is expected to exceed 10 billion yuan.

Therefore, this industry competition is also very fierce. According to a survey by Ai Media Consultation, users usually choose the three brands of the three brands of Harbin, Meituan, and Didi Qingmu to travel. At present, these three companies also occupy the main market share, and in terms of brand choices, 62%of users will choose Harbin, 61.2%of users will choose Meituan's motorcycles, 56.8%of users will choose Didi Qingqing Qingqing Orange electric car.

From this point of view, Harbin also slightly surpassed the U.S. -Mission's motorcycle in terms of use of users. In this case, the city manager in Kunming in Kunming is not necessary to compete with the opponent through the way of destroying bicycles.

Harry began selling two -wheeled electric vehicles in 2019. In July 2020, it officially opened the R & D and sales of electric vehicles of independent brands.

According to public reports, as of the end of 2021, the overall sales volume of Harbin electric vehicles had exceeded 600,000 units, and more than 3,000 facades had been expanded. Harry also laid out two major production bases and became a smart manufacturing company.

Earlier, there were media reports that the corporate culture of the early entrepreneurship of Harbin was "emphasis on love, abide by the rules, speak methods, and wins the battle". Now the enterprise has grown and grows. business. They even renamed "Harbin" to "Harry" in April this year, intending to highlight the brand, weakened the limitations of the industry, and obviously the founder Yang Lei, the founder of Haruka, in the next bigger chess.

However, while the business expansion, Harbin also needs to strengthen the training of standardized operations, so that corporate employees have more boundaries and bottom line consciousness.

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