"Window Fund" restricted purchase and upgrade single -day purchase limit of 50 yuan is operational or hungry marketing?

Author: Cao Lu

A few days ago, the "window fund" Jinyuan Shunan Yuanqi Fund opened the restriction model again.

The announcement shows that starting from August 1 this year, the Jinyuan Shunan Yuanqi Fund has implemented large -scale purchase restrictions. A single -day single -day fund account purchase (including conversion transfer, regular fixed investment) Jinyuan Shunan Yuanqi's flexible configuration mixed amount does not exceed 50 Yuan. This is the fourth purchase limit since this year.

"Window Fund" refers to fund products that have better performance but adopt strict purchase restrictions. As the "window fund" that was nicknamed the strictest purchase restricted purchase by Kimin, Jin Yuanshun An Yuanqi opened a large purchase for the first time at March 24, 2021. It has accumulated 7 purchase announcements on 7 times. The 100,000 yuan gradually decreased to 50 yuan.

The reporter traced back to Jinyuan Shunan Yuanqi's past announcement and found that from December 2021 to January 2022, Jin Yuan Shun'an Yuanqi has accelerated. Both are significantly reduced. Since January this year, the fund has maintained a state of 100 yuan in a single -day purchase limit. In contrast, even if it is tens of billions of top -flow funds, the single -day limit for large purchases was generally 1,000 yuan to 10,000 yuan.

However, from the data disclosed by the Fund's quarterly report, even if the purchase restricted "closed door thanks" model has not stopped the enthusiasm of investors' purchase, even in the shock market in the first half of this year, the fund's share is still growing continuously Essence Data show that as of the end of the second quarter of 2022, the total share of Jinyuan Shun'an Yuanqi was 396 million, a year -on -year increase of more than double; the total scale was 1.244 billion yuan, an increase of 224%over the same period last year. In the single quarter, the fund increased by 126 million in the second quarter of this year.

The rapid increase in the scale of the fund has nothing to do with performance. According to Wind data, as of July 27, 2022, the cumulative net value return rate of Jinyuan Shunan Yuanqi this year was 27.78%, ranking third among similar 2208 flexible configuration funds; the cumulative return in the past year was 61.1 %, The second ranking.

An analyst of a long -term follow -up fund industry said that in general, the purchase limit of 1,000 yuan a day is a strict purchase limit. The size of the control fund is conducive to the fund manager to continue its own investment strategy. When the management scale is too large, the difficulty of creating excess returns will also increase, and the net value volatility will be improved compared to the past.

However, judging from the scale of less than 1.3 billion yuan in Jinyuan Shun'an Yuanqi, the industry also questioned that its scale performance did not seem to meet the "too large" standard. From the perspective of the above analysts, the fund can attract a large number of individual investors. In addition to performance factors, there are also reasons for "Internet celebrities".

"In recent years, investors 'layout funds also have obvious" stars' "chasing hot spots 'and the trend of passionate traffic.'" Out of Circle "products, the more the purchase restriction, the more the topic. How long is it to be considered. "A person in the industry in South China bluntly said in an interview with reporters.

At the same time, the reporter observed that after Jin Yuan Shun'an Yuan inspired the announcement of the purchase restriction announcement, the fund's attention increased rapidly, the relevant stocks were warmly responded, and some investors left a message "too few purchase restrictions", "how to restrict the purchase", and some part of the part, and some of them. Investors who "smell the wind" said, "How did this get angry?"

"I didn't pay attention to this fund before, but I said it was very hot, so I went to see it and found that the performance is really okay, so I want to buy it." ACS, who had less than three years of investment experience, said, "But now It is difficult to buy, and even if you regard this as a "ticket grabbing" game, the more you want to buy if you can't buy it. "

From a market perspective, the "window fund" represented by Jinyuan Shunan Yuanqi has attracted the attention of many investors. Wind statistics show that since the second quarter, there are 18 funds (only Class A) with a large single -day purchase limit of less than 1,000 yuan, of which 10 funds have increased by more than 5%.

In this regard, the above -mentioned interviewees also reminded that when investors choose the fund product, they should not blindly follow the ranking or "follow the trend". After making a deeper understanding of the ability circle and preferences, it matches its own risk bearing ability and then make investment decisions.

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