New e -commerce and new model!Dongda students help "Internet+" rural revitalization

Xiaodong

Xiaonan Xiaonan, many media platforms across the country have begun to "live with goods". It seems that this has become the "magic weapon" of contemporary e -commerce!

Yes, yes! Not only is it a media platform, many "fashionable" farmers have also started live broadcasts, and some even become well -known "self -media people"!

Xiaonan

Xiaodong

Do you know that we also have twelve "dream chasing people". They used their professional knowledge and investigated a number of e -commerce companies to try to establish a "e -commerce ecosystem"! I heard that it has successfully landed!

"Guiyuan Tianju" social practice team logo

In recent years

Live and bringing goods in the rural e -commerce circle quietly emerged

Become a new way for consumer poverty alleviation

Here

Twelve students from Dongda University of Benki Gathering together

Based on the concept of "e -commerce organic ecosystem"

Use professional knowledge for your hometown of your hometown

Use the new e -commerce "Tianyi" country to revitalize the great cause of the country!

//

Twelve members of the Social Practice Group of Southeast University's "Guiyuan Tianju" Social Practice Group comes from multiple colleges to fully realize software engineering, chemical engineering, legal and environmental, art history theory, economic management, application mathematics, and other masterpieces Multi -professional integration and professional knowledge complement each other, jointly explore the new model of agricultural assistance to e -commerce, adhere to the path of branding development of regional characteristic agriculture, promote agricultural products out of the mountains, move towards the country, and implement the implementation of rural revitalization strategies, the development of rural economy, and the development of rural economy. , Increase the contribution of farmers' income.

Too great! "New e -commerce" builds a "ecosystem", Xiaodong takes us to see it together!

Xiaonan

Xiaodong

Okay, let's follow me today to enter the story of the "Guiyuan Tianju" practice group!

1

"Footsteps" stepped out of the survey and "grasped" the current situation of e -commerce

To do a good job of e -commerce to help farmers, we must first fully understand the current status of e -commerce+agriculture. So as early as the beginning of this year, members of the "Guiyuan Tianju" team went to Jincheng City, Shanxi Province to conduct a two -week field survey. Currently adopted methods and focus.

Entering e -commerce town

Xiaodong

During the two weeks of the investigation, the team members ran all over half of the Jincheng, and visited a number of local enterprises or government departments to conduct in -depth understanding.

The practical group has contacted one of the best companies in the Jincheng e -commerce park. During the visit to the company, the team found that the company still adopted the current most common e -commerce sales method -live broadcast and cargo. The popularity of the live broadcast room is restricted by the anchor language ability and the company's influence in the circle. At present, the company is also facing the problem that it cannot sell its honey products farther and deeper. Twin e -commerce "" moved.

Xiaodong

After full visits to the investigation, the "Guiyuan Tianju" team creatively designed the "distant Green Valley" agricultural information sharing platform and successfully conducted pilot services!

2

"Value" to revitalize the countryside, "system" e -commerce adds wings

The "Guiyuan Tianju" social practice group lasted for three months and continued to discuss and polish the plan, trying to introduce multi -party resource support, the incubation structure of the "Internet+" e -commerce platform that belongs to the team and is more rural revitalization- Valley "rural e -commerce network platform.

The "ideas" of establishing the "Far Green Valley" platform came from the survey. At the same time, the team members also made a dream for many years: it is well -known to make the local natives of their hometown, which can make farmers in their hometown on the Internet on the Internet Putting on color.

So what functions can such a platform achieve?

Xiaonan

In order to make consumers experience happier, the team will design personalized customization services; in order to make consumers eat more security, the team tries to launch the service of crop growth in real time; The team helped them carry out "culture+" to agricultural products, design the method of deep processing of agricultural products, and set up agricultural guidance service sectors for the team website to help cultivate new farmers in the new era!

"Far Green Valley" platform homepage

Xiaodong

After the "Guiyuan Tianju" team creatively designed the "distant Green Valley" agricultural information sharing platform, and successfully conducted a pilot service recently!

3

The "pilot" revitalization plan, "harvest" to become rich

The "Guiyuan Tianju" Social Practice Team rushed to Xiuzhan Village, Qixian County, Jinzhong City, Shanxi Province in early July to carry out a weekly visit and pilot work. Strive to use the power of new e -commerce and the "distant Green Valley" e -commerce platform to bring a new way for Xiu Shancun to Xiu Shan Village in terms of cultural value and industrial value.

Panorama of Xiu Shan Village

Xiu Shan Village is a beautiful village known for good culture. It has won honors such as civilized villages in the country, national democratic rule of law, national forest villages, and traditional Chinese ancient villages. Therefore, the team seized the "good" cultural charm in the village, fully helped the village to create a local humanistic spirit and value concept with "good" as the core, and continuously injected the vitality of good culture into the beautiful life of the countryside. The team assisted the village committee to build a road to combine township travel, and successfully participated in the hosting of Xiuchen Village Shanci Cultural Tourism Festival.

Xiu Shan Village Cris Shan Cultural Tourism Festival

The latter team found that the crispy pear planting was the leading industry of Xiu Shancun, so the team assisted the village branch to create a demonstration zone of the "pear" brand characteristic product of Xiu Shancun, and implemented the deep processing project of pear products. It is expected that after the project is put into operation, it will digest 350 to 400 kilograms per day, and the product value will increase by more than 20 times, which will greatly increase the income of the growers. "Promote the revitalization of the countryside and let the villagers increase their income and become rich. It is not enough to rely on the planting industry alone, and the industry must be enriched." Therefore, Xiuchen Village will gradually integrate good culture, crisp pear planting and rural tourism Want to see rural tourism brands that are mountains, see water, and remember nostalgia.

Too great! Farmers really need a new plan for industrialization of professional agricultural products!

Xiaonan

Xiaodong

Not only that! What I want to say next is the most innovative contribution of the "Guiyuan Tianju" team -they not only brought the industrialization plan to the village, but also brought e -commerce to the village, but also helped the village to cultivate new farmers!

"You see, this pear tree has to be like this, and it looks good to take pictures." "This briefing is written like this, and people are willing to buy it when they look at it." In the new e -commerce town in Xiu Shan Village, the e -commerce training class is Attend class. The "Guiyuan Tianju" team believes that what farmers need are not a wonderful live broadcast, but new e -commerce knowledge and new e -commerce skills, which can help them "work in contemporary times and benefit in Qianqiu".

Teacher Han Test Live Equipment

Under the recommendation of the team, Mr. Han, a professional e -commerce lecturer in Jinzhong City, led the students to the Xiuzhan Village. They not only set up a live broadcast platform, but also started an e -commerce training course. As a new format for rural e -commerce, it can promote agricultural and sideline products and help farmers to increase their income. It is an effective carrier to promote rural revitalization. However, the current lack of talents is a major constraint. The training course is to let more villagers learn the ability and create a better day with both hands. In the next step, we also need to create a peasant Internet celebrity, from "cultivating a new farmer" to "cultivating a village and new farmers", cultivating a number of "new farmers" with a number of short video skills and live broadcasting skills, Let more people pay attention and understand the village of Xiuzhan, and make the e -commerce industry develop rapidly.

Talking about the experience of learning e -commerce knowledge, the villagers in Xiuzhan Village were emotional: "If you learn these skills earlier, our days must be better!" I can't forget! "

The team also includes the specialty libraries of the "good" culture and the special agricultural agricultural agricultural agricultural products empowerment of "good" culture.

Xiaodong

In one sentence, the "Guiyuan Tianju" team assisted the Xiuchen Village to successfully use the "good" culture to create a tourism culture industry culture, to provide suggestions for the deep processing of rural industries and agricultural production of Xiuzhan Village, and successfully help Xiuzhan Village to establish an e -commerce platform and cultivate new new. farmer.

Xiu Shan Village Village Committee expressed gratitude to the team and wishes

Team practice

In the true sense of rural rejuvenation, it is necessary to do practical things; in the true sense of e -commerce to promote rural revitalization, it is necessary to do practical things according to local conditions.

—— Chen Jing, School of Chemistry and Chemical Engineering

Combining the example of Xiu Shancun, I found that it is not difficult to discover traditional culture in a certain area. It is not difficult to add e -commerce marketing to a certain area. We have a long way to go.

———— Zhang Wenyu of the School of Art

It is not necessary to simply isolate industrial revitalization and cultural revitalization. The revitalization of culture not only drives the development of the rural tourism industry, but also indirectly promotes the revitalization of rural industries. At the same time, the brand effect brought by the e -commerce platform closer the relationship between culture and industry.

——Wang Yue, Law School

Guiyuan Tianju Team

Back to your hometown, show

Use the professional knowledge they have learned

Help the village rejuvenation

Help local farmers get rich and well -off

Be a real new peasant!

- END -