2022 Consumption Innovation Forum: RCEP cross -border e -commerce imports rapidly grow

China Net News (Reporter Han Lin) On July 27, the 2022 Consumer Innovation Forum, which is an important supporting event of the 2nd Expo, was held in Haikou, Hainan. The forum released the "Typical Cases of 2022 Consumption Innovation" and "RCEP Regional Cross -border E -commerce Import (B2C) Index Report". The "Report" index shows that since 2019, the RCEP regional cross -border e -commerce imports have shown the three major characteristics of waves, rapid growth, and cyclical changes.

The 2022 Consumer Innovation Forum is hosted by the Ministry of Commerce International Business Daily, Alibaba (China) Co., Ltd., China Jewelry and Jade Jewelry Industry Association, and co -organized by Meituan, Dalong.com, Luomai Technology, and Australia. The forum focuses on consumer characteristics such as improvement of quality improvement, digital wisdom, green low -carbon, personality expression, and fusion of formats. It strives to build a preaching platform for consumer policy, consumer leader's vocalization platform, consumer trend communication platform, and consumer fashion leading platform.

The "RCEP Regional Cross -border E -commerce Import (B2C) Index Report" released by the forum was studied by Zhejiang University International Union Business School, Tmall International, and Ali Research Institute. This index is divided into trade scale, enterprise development, market demand, consumption consumption Experience four first -level indicators and 9 second -level indicators, 11 three -level indicators. The "Report" shows that from the perspective of the general index, since 2019, the RCEP regional cross-border e-commerce imports have shown a wave-by-line, rapid growth, and cyclical changes. The average annual growth rate from 2019-2021 has reached 33.2% The market demand and consumer experience are affected by the epidemic, but the long -term prospects are broad. At present, although the epidemic is particularly affected by Omikon, it has been frustrated in the short -term, which is below the Q4 of 2020, 258.6, but the Q2 in 2022 is 196, which is higher than the 183 of Q1.分项指数，从贸易规模来看，2022年Q2为356.5，远高于一季度的293.3，总体呈现稳步增长态势，而且数字贸易增速远超全量贸易；从企业发展来看，2019年-2021 The average annual growth rate reached 43.8%. In 2022, Q2 was 307.9, which was higher than the 290.1 ​​of Q1, and the market's awareness of the corporate brand increased. From the perspective of market demand, Q2 in 2022 was 146.2, which From the past year, the season's volatility is obvious, and the demand in the second and fourth quarters of each year is the highest. From the perspective of the average order and customer unit price, the brand viscosity is rising; from the perspective of consumer experience, although the overall optimization is continuously optimized, it is received by the new crown. The impact of pneumonia's epidemic hindering cross -border logistics is relatively obvious. In 2022, Q2 was 71, a significant decline in 133 compared with Q1. The high level since 2019 appeared at 177.4 in Q1 2019.

Wang Haoyang, vice president of Alibaba B2C Retail Business Group, said that through index analysis, in general, three conclusions can be obtained: First, the RCEP regional cross -border e -commerce retail imports are basically consistent with the national economic trend, which has superimposed electrical electricity. The seasonal characteristics of business have risen in waves, developing faster than the overall trade and regional general trade imports, showing their vitality. Second, the epidemic has a small impact on regional enterprises' confidence in the Chinese market and the Chinese market's demand for regional countries, reflecting the toughness of the industry. The third is that the epidemic has a greater impact on the consumer experience, but regional brand awareness has risen and enhanced viscosity. The impact of short -term epidemic does not change the long -term development prospects. The report suggests to further optimize the policies such as cross -border retail import lists, quotas, access and other policies, better meet consumers' needs for commodity diversity and personalized needs, give full play to the role of retail imports of cross -border e -commerce, and promote regional cooperation potential to be more released Essence

The "2022 Typical Cases of Consumption Innovation" released by the forum was selected and compiled by the International Business Daily. It aims to communicate experience and gather insights through vivid and vivid consumer innovation stories, interpret consumer innovation trends, and speak for consumer companies. The case focuses on the important characteristics of the quality improvement, digital wisdom, green low -carbon, personality expression, and fusion of formats presented by the current consumption. Sports, food and beverages and other fields or industries. The case introduces the concept, practice and practices of consumer innovation, which is conducive to providing more experience for enterprises to carry out consumer innovation, accelerate the pace of consumer consumption innovation, promote the upgrading of consumer structure, and promote high -quality business development.

Guests attending the forum include Wu Mingyue, Secretary of the Party Group of the Hainan Provincial Department of Commerce, Dong Benhong, chief market officer of Alibaba Group, and some provincial and municipal commerce departments and prefecture -level leaders, relevant business associations and research institutions, as well as the United States, and the United States There are more than 200 people such as the delegation, HKUST Xunfei, Dalong.com, Luo Mai Technology, Australian Dairy and other companies and media people. The guests of the meeting spoke, published research experience on the theme of consumption and innovation, and shared successful experience.

Wu Mingyue, Secretary of the Party Group of the Hainan Provincial Department of Commerce, said in the forum speech that the consumption work is of great significance for Hainan to stabilize the economy. The Free Trade Zone and the Opportunities of the Regional Comprehensive Economic Partnership Agreement (RCEP) have played the role of the platform of the Expo and formed a unique consumer development advantage.

Dong Benhong, the chief market officer of Alibaba Group, said in the forum that innovation is an engine and booster for consumption upgrades, and an inherent driving force for high -quality development. Alibaba takes scientific and technological development and commercial innovation as the engine, giving full play to the role of digital platforms, exploring new and new models such as cross -border e -commerce, live broadcast e -commerce, and instant e -commerce, helping the online and offline consumption in depth, release the potential for new consumption growth. Dong Benhong announced on the forum that Alibaba Group and more than 20 industry leaders jointly launched the "Carbon Friendship Action", focusing on "low -carbon goods", "low -carbon logistics" and "low -carbon marketing" three scenes that are closely related to consumer goods companies. Excavation and constructing carbon reduction scenes in the consumer field provides incentives for consumers' carbon reduction habits.

Liu Tao, deputy director of the Institute of Market Economics of the Development Research Center of the State Council, said that the current five new trends and new features of consumer development are expanded to the whole field, and the second is that the growth rate of service consumption is higher than the physical consumption, and the third is health and safety. The green consumption concept is more deeply rooted in people's hearts. Fourth, the consumption gap between urban and rural and regions has clearly narrowed, and the fifth is that the demand for consumer convenience for specific groups is becoming more and more urgent. He suggested that we must guide the consumption with the orientation of people's livelihood, and specifically grasp the "three combinations": first, the combination of supply -side structural reforms and demand -side management, and the other is the combination of short -term response and the construction of the medium and long -term system. Promote the combination of consumption and expansion of employment

Lu Zhibin, director of the New Consumer Research Center of the Ali Research Institute, said that, driven by promoting the "double upgrade" of industry and consumption, in the past five years, Chinese brands have improved competitiveness. Brand rejuvenation, Chinese brands are also accelerating the pace towards international. On the road of brand innovation, "Digital Intelligence+" can help merchants focus on specific groups, fast product iterations, and marketing channels, and have unique competitive advantages.

- END -