Overseas Fans Max!"Baby Baby" travels around the world

Weifang Daily, Weifang Rong Media News, is as fat as 貔貅, bronze bells like lion's eyes, a large mouth, a pair of Kirin's horns, and a treasure gourd pattern in the middle of the forehead ... Recently, a one, a one The ancient and fierce "Rui Beasts" quietly "fire" overseas. In the photo, it took a photo with tourists in various iconic attractions abroad and harvested a large number of fans. It is the city IP image launched by Qingzhou as the prototype and innovative city IP image, "Baby".

"Baby" punch in Singapore.

Today, the vivid and vivid urban IP image has become an important way for people to remember in a place, and it is also the "way to enhance the soft power of local culture and promote the development of cultural dual innovation. This year, based on the advantages of historical and cultural resources, Qingzhou has deeply tapped the value of the times of traditional culture, adhered to the principle of "government -led, departmental linkage, and enterprise subjects". A beautiful business card with a brigade integration.

"Baby" travels through the ancient city.

"The shape is like a Kirin, and the prototype is a Swiss beast on Qingzhou Mingshan 'Yushan'. It has a long history and a profound origin with Qingzhou. Therefore, in the design design, we also try to make every place of Baby Bao show it out. The history and culture of Qingzhou. "Cai Xiangpeng, chairman of Shandong Tuoyuan Culture Group, introduced that the eyebrows of" babies "are water, hair is fire, horn is soil, wings are gold, and noodles are wood, four teeth, eight buns, eight buns, eight buns It represents Qingzhou in all directions and is compatible with openness. A scroll is its favorite toy and its equipment. It can be blessed and worries.

"Baby" travels through the ancient city.

Since "birth", "Baby" has quickly been widely loved by the public with the image of a stubborn attitude but without losing its mighty and domineering image. , Cultural and creative products, literary and artistic creation, etc., integrate the image of the "baby" into the city aspects, "learn the power of the country" propaganda volunteers, anti -drug propaganda volunteers, nucleic acid test and stickers, the emergency bureau said the safety cloud classroom interpretation, Qingzhou Qingzhou Cultural tourism guide ... "Baby" is active everywhere, and the "spokesperson" function of the city IP has begun to appear.

"Baby Baby" cultural and creative products.

"We also designed and developed a group of Chaofan'er '峱 Babies' cultural and creative products, such as T -shirts, sun hats, mouse pads, plush toys, office ornaments, keychain, etc. It can be bought in the highway service area, which is very popular with citizens and tourists. The "baby baby 'series dynamic emoticon package will use more than 30,000 times within 7 days after the launch, which has become a new favorite of everyone's emoticons." Cai Xiangpeng said Essence

"Baby Baby" series nucleic acid stickers.

In June this year, Qingzhou used the "Baby Baby" as a medium to plan the "Baby World Tour · Crossing the Sea to See you". With culture as a carrier, overseas students, chamber of commerce organizations, Chinese overseas Chinese, foreign friends and other groups are invited to take a photo with the "baby baby", learn Chinese characters, sing children's songs together, listen to "babies" tell stories, and super IP stars with various countries Dialogue, etc., let more foreigners understand Qingzhou, understand Qingzhou, and yearn for Qingzhou.

"Baby" punch in the UK.

"'Baby', as a city IP, is not only the cultural chip of Qingzhou, it is from Shandong, China, but also the world. Opening the world journey, carrying the mission of cultural promotion and propaganda, it has strongly brightened us The brand of Shandong '"Good Pin Shandong" has told the Chinese story Shandong. "Liu Qianqian, Chief of the Cultural Section of the Propaganda Department of Qingzhou Municipal Party Committee, told reporters that at present, the" Baby "cultural and creative products have been sent to Russia, the United States, the United Kingdom, and South Korea. , Singapore, Japan, Australia, Canada, Belarus, New Zealand, Sri Lanka, Pakistan and other dozen countries, British and Singapore events have been launched.

Weifang Daily All -Media Reporter: Fu Sheng/Wen Tu

Correspondent: Sun Nan

Edit: Ping Xiaona

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