Cui Weixing is no longer the actual controller of Debon.

On the evening of July 27, JD Logistics (02618.HK) issued an announcement that it was announced that it had completed the acquisition of relevant transactions to acquire the equity of Dubon's holding stock on July 26.

According to the information disclosed by the announcement, the transaction was the first phase of the transfer, the completion of the first phase of the MVA, and the completion of a small number of equity sellers.

After the completion of the transaction, Debon Holdings related to JD.com total transfer of more than 50%of the equity equity in Debon Holdings. After the relevant transaction is completed, Debon Holdings (including Debon Group) will become a subsidiary of Jingdong Group.

After the delivery of the target shares, Cui Weixing is no longer the actual controller of Debon. Debon Holdings is still the controlling shareholder. Jingdong Zhuofeng, a subsidiary of JD.com, will become the indirect controlling shareholder of Debon.

The transaction was first disclosed for the first time in March this year. JD Logistics announced at that time that it would acquire 99.99%of Debon Holdings of 99.99%of the equity equity, accounting for approximately 66.49%of Dubon's issued share capital.

At the same time, the two parties also announced that in -depth strategic cooperation will be launched in the areas of express delivery, cross -border, warehousing and supply chain. After the cooperation, the two parties will continue to maintain the independent operation of the brand and team, and the overall strategy and business direction will remain unchanged.

Debon Holdings, who has long maintained a leading position in the field of China's highway express for a long time, was once known as the "King of Highway Express" in China, but it was not satisfied with the development of a single market. In 2018, it was renamed Debon Express to show his determination to transform.

However, in the courier market controlled by several major listed companies, although it has already established the position of rivers and lakes in the field of highway express, Debon has not been able to break through the world in the express delivery field, but has also begun to lose in the traditional field of advantages. The "2021 China Top 30 Chinese Live Enterprises 30" rankings released by the Yunlian Think Tank showed that Debon Express was 10.65 billion yuan in the year's shadow revenue, which was 10 billion yuan less than the SF Express in this field. The strong rising competitors such as Yimi Da Da are also closely chasing. At the same time, there are also a number of new formats including online freight and car carrier -free carrier.

An important difference between express delivery and express business is that the latter is only mainly connected to storage facilities, while the former needs to enter the end distribution field. Even a crowd of courier heads and platforms under capital blessing "broken heart" for the end distribution, not to mention the explanation of the express delivery business, and insisting on adopting a high -cost direct -operated model expansion of Debon Express.

According to the financial report released by Debon, its operating costs have been in a rapid rise after the express delivery business has been fully participated in the express delivery business, from 4.6 billion yuan in 2012 to 2019 to 23.3 billion yuan. The revenue of its traditional advantage project express business has also declined year by year, but the expansion of the express business has never been able to reach a relatively ideal state. Essence

Although Debon Express has experienced many adjustments and changes in recent years, it has always been difficult to turn the trend. This is probably the main reason for the founder of Debon Express Cui Weixing to finally let go of this "child who has been raised for more than 20 years".

The Jingdong Group, which has begun to take shape in the warehousing layout, and want to strengthen its large -scale cargo distribution capabilities, meet the rapid growth of electrical appliances, home improvement, etc. Delivery advantages to consolidate e -commerce business.

Source: Huaxia Times

Reporter: Wang Xiaoyu

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