Pangquan Winery New Product Strategy Conference and China Merchants Empowerment Conference are grandly held

On July 26, 2022, in Pangquangou in the Summer Sacrifice, the "Pangquan Winery New Product Strategy Conference and China Merchants Empowerment Conference" initiated by Pangquan Winery was grandly held, which caused widespread attention from the industry.

China Wine Industry Tai Dou Gao Jingyan, Liu Yuan, executive vice chairman of the China Liquor Circulation Association, Zhao Yanhu, deputy chairman of the Zhongqing Liquor Industry Brewing Technology Development Center, Shen Zhengxiang, a famous Chinese white wine expert and former President of Shanxi wine wine industry, Yang Jianfeng, deputy general manager of the group company and chairman of the Shanxi Provincial winery industry association, Zhang Chunsheng, president of the Shanxi Provincial Wine Industry Chamber of Commerce, Fenjiu Group Chief Economist, Xiong Yuliang, President of the Henan Wine Industry Association, Liu Jingan, President of the Shanxi Wine Culture Research Association, Fan Wenyi, Executive President and Secretary -General of the Shanxi Provincial Brewery Industry Association, Fu Huawei, Executive Vice President of the Taiyuan Liquor Industry Association. Cao Lihua, chairman of the Pangquan Wine Industry Group of Shanxi, Miao Xiaogang, executive director and general manager of Shanxi Pangquan Wine Co., Ltd., Liu Qi, president of Pangquan Wine Group, and more than 200 people from domestic dealers and people from all walks of life attended.

In the most clear and beautiful places of Luliang Mountain, why is the Pangquan wine industry deep in the mountains, and a listing release will attract the widespread attention of the industry? What cultural information is conveyed at this conference?

It's not just Pangquan that attracted attention inside and outside the industry

The reason why the industry focuses on Pangquan Winery is because Pangquan represents not only the enterprise itself, but also the development of Lu Liang Qingxiang's core production areas.

The Chinese clear incense, which is very concerned about the industry and abroad, is ushered in the second era of large -scale expansion. Luliang's core production area is the biggest beneficiary. Enterprises with scale and brand potential in the area provide higher position development opportunities, and also put forward higher industrial requirements for the return of fragrance value.

As a brand -new, modern and modern, Pangquan wine industry in the hinterland of the Luliang Nature Ecological Reserve is both a challenge and an important opportunity. At this time, the trend of the rise of the fragrance was brave enough to light up the sword, and launched the high -end ecological fragrance super large single product "Pangquan Winery Wine", which is not only an important strategic action of high -end corporate brands, but also a personality exploration that strengthens the expression of clear characteristics.

In the past year, the liquor industry has still increased, and 2022 will be a key year for the rejuvenation of the fragrant category. "Liu Yuan, executive vice chairman of the China Liquor Circulation Association, believes that the industry needs a group of Pangquan wine industry with technical strength, and the technical strength and strength of Pangquan wine industry. The solid power of production strength and operating strength has jointly promoted the return of fragrance.

With "natural ecology" as a guide, in line with the general trend of the development of the brewing industry and the fragrance industry, adapt to personalized and quality upgrades, and strengthen the high -end high -end. The beneficiaries of the race, especially the rejuvenation and rise of the fragrance category.

To high -end fragrance, what should Pangquan wine industry be said

This large Pangquan's first strategic conference not only means that the official landing of Pangquan Winery's "Laureate the First Brand of the Winery" also represents the opening of the era of Pangquan's new "Daqingxiang Winery", and released on the spot. The new and long -term development plan of "Xin Pangquan" in the new period. Miao Xiaogang, executive director of Pangquan Winery, focused on the value of the new positioning of Pangquan Winery Wine in the speech.

Innovative positioning, Pangquan Winery Wine positioning "Ecological Pangquan High -end Fragrance" is to create the first winery in China.

In terms of quality and value, Pangquan Winery Wine has high -quality fragrance of "100 % pure grains, alpine oxygen -rich, nutritious mountain spring, ultra -long fermentation, intelligent brewing, and old pottery altar" , Fenjiu's "steaming twice" traditional craftsmanship has been promoted to the ground cylinder fermentation skills. The unique "16 net" technology has achieved the high -end fragrance of Pangquan's "clear, positive, net, and long".

In the ecological production area, there is a unique ecological environment in Pangquangou National Nature Reserve. It has completed the investment of 3.5 billion yuan for the construction of high -quality ecological fragrant liquor smart wineries. The end of the "14th Five -Year Plan" reached an annual output of 100,000 tons, becoming the industrial foundation of the second largest wine manufacturer in Shanxi Province. Pangquan Winery Wine is also the first high -end clear fragrant liquor product to obtain ecological origin products protection certificates.

In terms of ecological culture, adhering to the ecological concept of "keeping one side of the soil and soil, brewing a good wine", Pang Quan takes "pure brewing" as the fundamental development. Zhuangjiu.

As the protagonist of this press conference, Pangquan's new 7 strategic items are 60 degrees of Pangquan Winery wine, 53 -degree winery wine, 42 -degree winery wine, Pangquan Q9 (53 degrees He 42 degrees), Pangquan Q8 (53 degrees and 42 degrees, Pangquan Q6 (53 degrees and 42 degrees), Pangquan Q5 (53 degrees and 42 degrees), the pricing is between 50-500 yuan, and the current fragrance is accurately deployed The mainstream price range of liquor 20-50 yuan, 100-200 yuan, 400-800 yuan.

The first strategic product system of Pangquan Winery, Pangquan Winery will spare no effort to invest funds, manpower and brand resources. It is determined to use Pangquan Winery wine to make the second high -end price with the second explosive fragrance product in one year. , Type Pangquan Winery series products into low -end prices with mainstream products.

New goal: In the short term, Pangquan Winery Wine, as the first strategic product system of Pangquan, the company is determined to make it into a second high -end price with a second explosive incense product in a short time. Increase market actions such as market investment and centralized brand resources, and make the Pangquan Winery series products into mainstream products with low -end prices. Liu Qi, president of Pangquan Winery, combined with the development trend of Qingxiang Liquor. In this big direction, Pangquan's new development strategic plan for the next five years.

The most stringent standard for implementation, expand 4 grades of product lines, and build super large items of various product lines; in terms of marketing, based on Shanxi and deployed nationwide, strive to exceed 250 million yuan in sales in 2022, and sales in 2025 reached 1 billion Yuan, achieved exceeding 10 billion sales in 2030.

In terms of brand culture, tell the story of Pangquan Winery, quickly establish a high -end recognition of "Ecological Pangquan High -end Fragrance", and achieve an upward breakthrough in brand value; in terms of production capacity, the first "five -year 100,000 tons" is the first Five -year plan, 300,000 tons of organic sorghum storage projects, shaped Pangquan Winery into an international and ecological high -quality white wine production base.

Focusing on the ecological fragrance industry and boutique wine travel integration project, creating smart Pangquan, cast Pang Quan into a 100 billion market value listed company, do a good job of promoters and communicationrs of the rejuvenation of the fragrance, and help the construction of the Luliang production area continuously upgraded. Promoting the "three -point world" in Da Qingxiang has a new situation in China.

What else does Pangquan have?

The 100 billion -dollar fragrance is inseparable from the leadership of the leading Fenjiu and the empowerment of high -end fragrance products. It has a unique advantage of "big categories, big brands, and big trends". , Realize the leading leadership of the entire fragrance category.

For Pang Quan, who "comes to the wind" and dares to light up the sword, we must not only build a high house, find the positioning of their own differentiation, but also start the brand layout of "integration of knowledge and action" and down -to -earth. The team of solid manufacturers and dealers.

At this conference, Pangquan Business School was officially listed. Cao Lihua, chairman of Pangquan Wine Group, served as the honorary dean of Pangquan Business School, and Liu Qi, president of Pangquan Liquor Group, was the executive dean of Pangquan Business School.

The representative of the think tank expert Zhang Xiaoli said that Pangquan Business School, who integrates the elites of production, selling, and traveling, thinks that Pangquan will provide talent support as a mission in the next ten years. The business team training two major sections of the business is the core, and regularly conducts professional training. With the integration of manufacturers' learning, the common goals and values ​​systems, truly "a plate of chess" will become Pangquan's future talent incubation, cultivation, replication, growth, and growth of Pangquan talent. The Huangpu Military Academy will become a powerful confirmation of the construction and upgrading of the liquor industry in Luliang District and the rejuvenation assistant.

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