Matthew Ball: Yuan Universe is reshaping everyone's identity

It's Matthew Ball!

The first masterpiece allows the almost "silent" Yuan universe field to surge again!

The latest cover of "Times Weekly" directly published its special article: Into the Metaverse: The Next Digital ERA Will Change Everything -reveals how the Yuan universe changes everything. Dozens of top media such as "New York Times", "Wiring", BBC, "Bloomberg Business Week", "Economist" and other top media are reported to report.

Just a few days ago, Zuckerberg also had a one -hour connection dialogue with it, setting off another round of world -class public opinion.

Matthew Ball is a well -deserved Yuan universe pioneer and the father of the Yuan universe business.

Matthew Ball

Pioneer of the universe

Father of Yuan Cosmic Commercial

Successive executives of Essezzhe, Amazon Global Strategy Director

Early Risk Fund Epyllion Management Partner

Makers Fund risk partner

A series of in -depth interpretations of the Yuan universe published a few years ago, known as the "nine chapters arithmetic" of the Yuan universe, profoundly affected the leaders of science and technology and business in Zuckerberg.

Matthew Ball's latest book "The Metaverse: And How It will Revolutionize Everything) has been published in the United States recently. This book has authorized 18 languages. It will be launched in August.

[Plus] Matthew Boss

Cen Gelan Zhao Obo's edge translation; Shenyang review school

Publishing House: Zhanlu Culture/Zhejiang Education Press

The Yuan universe is reshaping everything about human beings! Just in June this year, McKinsey released a report from the Yuan universe -it is estimated that by 2030, the size of the Yuan universe market will be as high as $ 5 trillion.

What is the Yuan universe? When does it come? How to build?

How will it change our way of work, life and thinking?

The correct understanding of these key issues is doomed to the process of human beings!

The answer of all this is in Matthew Ball's new book "Change the Universe Change Everything", and the following dialogue with Zuckerberg.

01

The Yuan universe is reshaping everyone's identity expression

Matthew Ball pointed out in the course of explaining the development of the Yuan universe that the Yuan universe is a concept of 30 years, and the technical matrix behind it has even quietly developed for nearly a century.

At present, the development of social networks is becoming more and more important, and technology evolution is completely changing our actions. Back to the early days of the development of the Internet, our identity on the Internet was expressed with text information such as email and message boards.

After 25 years of technological development, our identity expression has changed from text information to personal data, then to image -based, and finally develop to a real multimedia form. This is the most obvious in young people -they are Not only is it more frequent on the Internet and sharing life on the Internet, but also strongly hopes to use 3D virtual images to express themselves.

02

The next "apple" is now the clue

Zuckerberg said that computers were originally the first choice for computing devices, but now smart phones undoubtedly surpass the computer, and for enterprises:

It is a gambling to strengthen and virtual reality products as the next wave of computing devices. What should be done if the company wants to do this problem in this 10 years or confirmed this problem in the next 10 years?

Matthew Ball said that the closer to the screen on the screen, the better the face, the more direct and natural the interaction with the screen. In these areas, smart phones are better than television and computers. In the end, not only the frequency of our equipment is very important, but what we use to do with equipment will bring significant changes.

Therefore, in the Yuan universe, we do not need to pay attention from the surrounding environment, take out the mobile phone, watch the app to obtain information, but use the information of the surrounding environment directly. Rich connections with the outside world.

The arc of technological progress is not sure, and it is difficult to grasp the timing. Taking VR glasses as an example, it has experienced ups and downs. To this day, the performance of these devices has undoubtedly improved significantly. In the case of maintaining stable prices, it has also extended the battery life and added more sensors. The chip with a faster operation speed.

Of course, there are some different views, but the discussion mainly is whether it is necessary to increase from 4K to 8K, from 92Hz to 120H, and to 150Hz.

At present, this is still a gambling, but its inspiration is that these progress is huge whether it can produce products that exceed or meet the expected products. For example, the product "Apple Newton" is 13 years earlier than Apple, but its impact on the latter's advent is decisive, and now we are on that road.

03

Let more people enter the Yuan universe

It's a truly valuable thing

Figure: On July 18, the "Times Weekly" released the latest cover, published an article by Matthew Boss, a pioneer of the Yuan universe and the father of the Yuan universe business, "Enter the Yuan Cosmic".

When talking about hardware equipment, Matthew Ball pointed out that when people consider computer products, they do not need to think about the host's heat and battery weight, but when wearable devices, we need to weigh. In this regard, Zuckerberg said we should pursue a continuous balance.

A balance is a heat problem. The CPU and GPUs need to get energy from the battery, and the battery of the head display does not need to be plugged in. However, the network will generate heat, because the device is posted on the face, and people do not want the device to be too hot, these are restricted factors.

Another question that needs to be balanced is whether we can apply all technology to one device while maintaining the price at a certain level.

For engineers, the price of a high -resolution VR glasses may be very high, but because such glasses can increase productivity a few percentage points, companies are willing to buy. But for some consumers for entertainment, they are unwilling to spend so much money.

Whether it is software or hardware, Zuckerberg wants more people to get corresponding products and services at a affordable price. As a social media, the products he provided not only free, but also created a acceptable business model. However, the hardware is much more complicated. He always hopes to sell products at the lowest price while maintaining the sustainability of development.

Zuckerberg said that in the long run, his goal was to make up for the payment of funds by developing a huge Yuan universe economy, and a creative economic model around it, and participated in a small part of it. This is a long -term bet. By having more affordable equipment, more people can enter the Yuan universe, which will eventually become a truly valuable thing.

Picture: Matthew Ball uses VR devices to enter the "Horizon World"

Therefore, Facebook's strategy is to first launch high -end devices, and then gradually apply these technologies to consumer devices as much as possible. At this point, Zuckerberg believes that this may take generations of time.

When explaining why he renamed the company Meta and when to consider the strategy of the Yuan universe, Zuckerberg said that he appreciated Allen Kay's famous saying: "Those who really care about the software should make hardware by themselves."

Before the founding of Facebook, Zuckerberg dreamed of establishing a completely immersive virtual world that connects people together. Therefore, Facebook was involved in the construction of a mobile phone platform at the beginning of its founding, but there was no chance to really play any role in the development of mobile platforms. Therefore, Zuckerberg has been committed to finding new opportunities.

Facebook does not have the advantages of decades of development systems and platforms such as Apple or Microsoft, so they must take a step first step, invest in advance, create things better than others, build the main platform for the next generation of computers, and win a place to win a place Essence

Zuckerberg said Facebook will invest more funds and strength on VR and AR.

04

The Yuan universe is a trusted future

But perfect needs guidance and co -creation

Figure: Matthew Ball and Zuckerberg use VR devices to enter the "Horizon World" to talk

Speaking of the current feelings of industry, standards, creators, developers, and platforms, Matthew Ball, author of the "Yuan Universe Change All", said he is now more optimistic.

First of all, all including trade and business have been standardized. After his writing, people have begun to establish the standard of the Yuan universe.

Secondly, although different platforms have not supported all things (such as data mutual recognition), people need the Internet, enterprises need the Internet, and the Internet has benefited from cooperation.

Finally, the virtual image became very valuable. In the 6 years of the Chinese New Year, people spent $ 35 billion in "Fortress Night", and the annual sales exceeded those world's most famous fashion brands, most of which The cost is used to buy decorations and virtual images in the game.

In the conversation, Matthew Ball said countless times, "I am very optimistic about the future of the Yuan universe." But as he explained in "The Universe Change Everything", he also sincerely reminds us: Like the real world, the Yuan universe is not finished

When talking about the future economy, Matthew Ball said: "A person can make products without marginal costs and share it with billions of people around the world. This is an incredible one. Things. "

At the last moment of the dialogue, Zuckerberg thanked Matthew Ball for writing this new book, "The Yuan Universe Change Everything", and his thoughts in the field of the Yuan universe.

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